In Italy, the sneakersphenomenon is everywhere.
Thousands of sneakerheads or who's simply passionate are constantly looking for the latest release or the rarest sneaker. The resell market has expanded even more the phenomenon turning it into something never seen before.
Lyst- a kind of fashion-only Google - has finally landed in Italyfrom October 2018, afterthe great success in the US. nss magazine has exclusively obtained the search traffic data of the most searched sneakers in Italy, divided by region. What this research shows is that in Italy sneakers are the absolute most researched items, both from men and from women.
Two are the dominating brands:Balenciaga (with the Triple S)in 4 regions andNike with different models in 7 regions.
The most searched for on Lyst divided by model:
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| Trentino-Alto Adige Friuli Venezia-Giulia Veneto Puglia Balenciaga Triple S Retail price: 795€ Reselle Price: 1200€ |
| Piemonte Umbria Valentino Sneakers Retail price: 520€/850€ |
| Lombardia Alexander McQueen Retail price: 520€ |
| Liguria Lazio Sicilia Nike Air Vapormax Retail price: 212€ |
| Emilia-Romagna Basilicata adidas NMD Retail price: 120€ |
| Toscana Golden Goose Deluxe Brand Retail price: 180€/325€ |
| Marche Campania Nike Air Max 97 Retail price: 139€ Resell Price: 200€ |
| Molise Calabria Vans Old Skool Retail price: 75€ |
| Abruzzo Nike Air Force 1 Retail price: 101€/121€ |
| Sardegna Nike Air Jordan Retail price: 151€ Resell Price: 220€/800€ |
| Valle d'Aosta Converse Comme de Garçons Retail price: 135€ |
Here you can have a look at the research carried out in Italy divided into regions:
Piemonte:Valentino Sneaker
Valle d'Aosta: Converse Comme des Garçons
Lombardia:Alexander Mcqueen
Trentino-Alto Adige: Balenciaga Triple S
Veneto: Balenciaga Triple S
Friuli-Venezia Giulia: Balenciaga Triple S
Liguria: Nike Air Vapormax
Emilia-Romagna: Adidas NMD
Toscana: Golden Goose Deluxe Brand
Umbria: Valentino Sneakers
Marche: Nike Air Max 97
Lazio: Nike Air Vapormax
Abruzzo: Nike Air Force 1
Molise: Vans Old Skool
Campania: Nike Air Max 97
Puglia: Balenciaga Triple S
Basilicata: Adidas NMD
Calabria: Vans Old Skool
Sicilia: Nike Air Vapormax
Sardegna: Nike Air Jordan
The most searched sneakers on Lyst divided into model:
1. Balenciaga Triple S(4 regions: Trentino Alto Adige, Veneto, Friuli Venezia-Giulia)
2. Nike Air Vapormax (3 regions: Liguria, Lazio, Sicilia)
3. Adidas NMD (2 regions: Emilia-Romagna, Basilicata)
4. Nike Air Max 97 (2 regions: Marche, Campania)
5. Vans Old Skool (2 regions: Molise, Calabria)
6. Valentino Sneakers (2 regions: Piemonte, Umbria)
7. Nike Air Jordan (1 region: Sardegna)
8. Nike Air Force 1 (1 region: Abruzzo)
9. Golden Goose Deluxe Brand (1 region: Toscana)
10. Alexander Mcqueen (1 region: Lombardia)
11. Converse Comme des Garçons (1 region: Valle d'Aosta)
FAQs
A classic white sneaker ticks all the boxes and is a local favorite (trust me, anything too technical like a running shoe would make you stand out as a tourist.) Italian sneaker brand Superga is always a dependable, stylish bet; you'll even see boat captains from Positano to Portofino sporting well-worn Supergas.
What sneakers are people wearing in Italy? ›
A classic white sneaker ticks all the boxes and is a local favorite (trust me, anything too technical like a running shoe would make you stand out as a tourist.) Italian sneaker brand Superga is always a dependable, stylish bet; you'll even see boat captains from Positano to Portofino sporting well-worn Supergas.
What is the most popular shoe brand in Italy? ›
Some of the most popular Italian shoe brands for ladies are Giuseppe Zanotti, Gucci, Sergio Rossi, Fendi, Prada, Valentino, Tod's, Dolce & Gabbana, Versace, and Bottega Veneta.
Are Jordans popular in Italy? ›
The success of The Last Dance seems to have also had an effect in our country, with a series of Jordans occupying some of the most important positions on the list.
What shoes should men wear in Italy? ›
In Italy, men commonly wear a variety of shoes depending on the occasion and personal style preferences. Some popular shoe styles for men in Italy include loafers, oxfords, brogues, sneakers, and boots.
Where in Italy is famous for shoes? ›
The Fermo-Macerata Shoemaking District is based in Sant'Elpidio a Mare, in the heart of the Marche region, the home of famous brands that represent Italian style throughout the world. The district has its origins in the 15th century with the workshops of shoemakers that produced footwear for town markets.
What shoes are in style in Italy? ›
Espadrilles, open-toed sandals, and lightweight sneakers are favorites. Materials like canvas and light leather are prevalent. Remember, it's not just about style but also comfort. Autumn: This season calls for boots, from ankle-length to knee-high.
What are the top 5 brands in Italy? ›
Most valuable Italian brands worldwide in 2023, by brand value (in billion U.S. dollars)
Characteristic | Brand value in billion euros |
---|
Gucci | 17.2 |
Enel | 11.3 |
Eni | 9.7 |
Intesa Sanpaolo | 9 |
6 more rowsSep 27, 2023
What is the shoe capital of Italy? ›
The key sector of Vigevano industry is shoemaking. Handily shoemaking began to expand during the First World War and, by the 1950s, Vigevano was known as Italy's "shoe capital".
What American brands are popular in Italy? ›
American Fashion Brands That Italians Love
- Levis. Levis is one of the most popular American brands in Italy. ...
- Tommy Hilfiger. Another much-beloved historic brand is Tommy Hilfiger. ...
- Calvin Klein. ...
- Michael Kors. ...
- Ray-Ban. ...
- Converse. ...
- Vans. ...
- Nike.
In Italy, we do not wear sneakers in the office but we do wear them if we travel, if we are sightseeing and in any informal situation. Do not go for a less comfortable shoe out of this misconception, sneakers are perfect for Italy (see below for tips on stylish ones).
Is Nike big in Italy? ›
The major sportswear brands in Italy's sportswear market include Nike, Decathlon, Adidas, Napapijri, New Balance, Lacoste, ASICS, Under Armour, Lotto, SALOMON, Converse, Umbro, Reebok, Vans and Patagonia.
Do people wear Nike in Italy? ›
A survey conducted between April and May 2020 investigated which sportswear brands were perceived to be the "coolest" by Italian consumers. Respondents saw Nike and Adidas as strongly able to anticipate trends and fashion, with 37 and 30 percent of affirmative answers, respectively.
What should American men wear in Italy? ›
In more conservative regions like Tuscany, opt for modest, elegant clothing, whereas in cosmopolitan areas, you can experiment with trendy pieces. If you plan to have some culinary experiences and vineyard tours, opt for a well-fitted basic mens outfit with pants rather than shorts.
What do tourist men wear in Italy? ›
Cotton shirts, chinos, and lightweight jackets are versatile options for staying cool and stylish in Italy. Seersucker: Seersucker fabric features a puckered texture that helps keep the fabric away from the skin, allowing for better airflow and breathability.
Can you wear sneakers to dinner in Italy? ›
Sneakers are fine also in Italy, but again, maybe not in a fancy restaurant.
Do people in Italy wear Nike? ›
A survey conducted between April and May 2020 investigated which sportswear brands were perceived to be the "coolest" by Italian consumers. Respondents saw Nike and Adidas as strongly able to anticipate trends and fashion, with 37 and 30 percent of affirmative answers, respectively.
Can I wear Nikes in Italy? ›
Yes, You Can Wear Sneakers In Europe.
Do people wear sneakers in Rome? ›
Can I wear sneakers in Rome? Absolutely yes! I encounter this over and over again on the web, the notion that Italians don't wear runners but this is absolutely 100% not true. Italians tend to not wear sneakers/runners in mosy office environments or if we dress up for a night out in a nice restaurant or the theater.