The most searched for sneakers in Italy region by region (2024)

In Italy, the sneakersphenomenon is everywhere.
Thousands of sneakerheads or who's simply passionate are constantly looking for the latest release or the rarest sneaker. The resell market has expanded even more the phenomenon turning it into something never seen before.

Lyst- a kind of fashion-only Google - has finally landed in Italyfrom October 2018, afterthe great success in the US. nss magazine has exclusively obtained the search traffic data of the most searched sneakers in Italy, divided by region. What this research shows is that in Italy sneakers are the absolute most researched items, both from men and from women.
Two are the dominating brands:Balenciaga (with the Triple S)in 4 regions andNike with different models in 7 regions.

The most searched for sneakers in Italy region by region (1)

The most searched for on Lyst divided by model:

The most searched for sneakers in Italy region by region (2)


Trentino-Alto Adige
Friuli Venezia-Giulia
Veneto
Puglia

Balenciaga Triple S

Retail price: 795€ Reselle Price: 1200€

The most searched for sneakers in Italy region by region (3)


Piemonte
Umbria

Valentino Sneakers

Retail price: 520€/850€

The most searched for sneakers in Italy region by region (4)

Lombardia

Alexander McQueen

Retail price: 520

The most searched for sneakers in Italy region by region (5)

Liguria
Lazio
Sicilia

Nike Air Vapormax

Retail price: 212€

The most searched for sneakers in Italy region by region (6)

Emilia-Romagna
Basilicata

adidas NMD

Retail price: 120€

The most searched for sneakers in Italy region by region (7)

Toscana

Golden Goose Deluxe Brand

Retail price: 180€/325

The most searched for sneakers in Italy region by region (8)

Marche
Campania

Nike Air Max 97

Retail price: 139€ Resell Price: 200€

The most searched for sneakers in Italy region by region (9)

Molise
Calabria

Vans Old Skool

Retail price: 75

The most searched for sneakers in Italy region by region (10)

Abruzzo

Nike Air Force 1

Retail price: 101€/121€

The most searched for sneakers in Italy region by region (11)

Sardegna

Nike Air Jordan

Retail price: 151€ Resell Price: 220€/800€

The most searched for sneakers in Italy region by region (12)

Valle d'Aosta

Converse Comme de Garçons

Retail price: 135€

Here you can have a look at the research carried out in Italy divided into regions:

Piemonte:Valentino Sneaker

Valle d'Aosta: Converse Comme des Garçons

Lombardia:Alexander Mcqueen

Trentino-Alto Adige: Balenciaga Triple S

Veneto: Balenciaga Triple S

Friuli-Venezia Giulia: Balenciaga Triple S

Liguria: Nike Air Vapormax

Emilia-Romagna: Adidas NMD

Toscana: Golden Goose Deluxe Brand

Umbria: Valentino Sneakers

Marche: Nike Air Max 97

Lazio: Nike Air Vapormax

Abruzzo: Nike Air Force 1

Molise: Vans Old Skool

Campania: Nike Air Max 97

Puglia: Balenciaga Triple S

Basilicata: Adidas NMD

Calabria: Vans Old Skool

Sicilia: Nike Air Vapormax

Sardegna: Nike Air Jordan

The most searched sneakers on Lyst divided into model:

1. Balenciaga Triple S(4 regions: Trentino Alto Adige, Veneto, Friuli Venezia-Giulia)

The most searched for sneakers in Italy region by region (13)

2. Nike Air Vapormax (3 regions: Liguria, Lazio, Sicilia)

The most searched for sneakers in Italy region by region (14)

3. Adidas NMD (2 regions: Emilia-Romagna, Basilicata)

The most searched for sneakers in Italy region by region (15)

4. Nike Air Max 97 (2 regions: Marche, Campania)

The most searched for sneakers in Italy region by region (16)

5. Vans Old Skool (2 regions: Molise, Calabria)

The most searched for sneakers in Italy region by region (17)

6. Valentino Sneakers (2 regions: Piemonte, Umbria)

The most searched for sneakers in Italy region by region (18)

7. Nike Air Jordan (1 region: Sardegna)

The most searched for sneakers in Italy region by region (19)

8. Nike Air Force 1 (1 region: Abruzzo)

The most searched for sneakers in Italy region by region (20)

9. Golden Goose Deluxe Brand (1 region: Toscana)

The most searched for sneakers in Italy region by region (21)


10. Alexander Mcqueen (1 region: Lombardia)

The most searched for sneakers in Italy region by region (22)

11. Converse Comme des Garçons (1 region: Valle d'Aosta)

The most searched for sneakers in Italy region by region (23)

The most searched for sneakers in Italy region by region (2024)

FAQs

The most searched for sneakers in Italy region by region? ›

A classic white sneaker ticks all the boxes and is a local favorite (trust me, anything too technical like a running shoe would make you stand out as a tourist.) Italian sneaker brand Superga is always a dependable, stylish bet; you'll even see boat captains from Positano to Portofino sporting well-worn Supergas.

What sneakers are people wearing in Italy? ›

A classic white sneaker ticks all the boxes and is a local favorite (trust me, anything too technical like a running shoe would make you stand out as a tourist.) Italian sneaker brand Superga is always a dependable, stylish bet; you'll even see boat captains from Positano to Portofino sporting well-worn Supergas.

What is the most popular shoe brand in Italy? ›

Some of the most popular Italian shoe brands for ladies are Giuseppe Zanotti, Gucci, Sergio Rossi, Fendi, Prada, Valentino, Tod's, Dolce & Gabbana, Versace, and Bottega Veneta.

Are Jordans popular in Italy? ›

The success of The Last Dance seems to have also had an effect in our country, with a series of Jordans occupying some of the most important positions on the list.

What shoes should men wear in Italy? ›

In Italy, men commonly wear a variety of shoes depending on the occasion and personal style preferences. Some popular shoe styles for men in Italy include loafers, oxfords, brogues, sneakers, and boots.

Where in Italy is famous for shoes? ›

The Fermo-Macerata Shoemaking District is based in Sant'Elpidio a Mare, in the heart of the Marche region, the home of famous brands that represent Italian style throughout the world. The district has its origins in the 15th century with the workshops of shoemakers that produced footwear for town markets.

What shoes are in style in Italy? ›

Espadrilles, open-toed sandals, and lightweight sneakers are favorites. Materials like canvas and light leather are prevalent. Remember, it's not just about style but also comfort. Autumn: This season calls for boots, from ankle-length to knee-high.

What are the top 5 brands in Italy? ›

Most valuable Italian brands worldwide in 2023, by brand value (in billion U.S. dollars)
CharacteristicBrand value in billion euros
Gucci17.2
Enel11.3
Eni9.7
Intesa Sanpaolo9
6 more rows
Sep 27, 2023

What is the shoe capital of Italy? ›

The key sector of Vigevano industry is shoemaking. Handily shoemaking began to expand during the First World War and, by the 1950s, Vigevano was known as Italy's "shoe capital".

What American brands are popular in Italy? ›

American Fashion Brands That Italians Love
  • Levis. Levis is one of the most popular American brands in Italy. ...
  • Tommy Hilfiger. Another much-beloved historic brand is Tommy Hilfiger. ...
  • Calvin Klein. ...
  • Michael Kors. ...
  • Ray-Ban. ...
  • Converse. ...
  • Vans. ...
  • Nike.
Jun 26, 2023

Are sneakers OK in Italy? ›

In Italy, we do not wear sneakers in the office but we do wear them if we travel, if we are sightseeing and in any informal situation. Do not go for a less comfortable shoe out of this misconception, sneakers are perfect for Italy (see below for tips on stylish ones).

Is Nike big in Italy? ›

The major sportswear brands in Italy's sportswear market include Nike, Decathlon, Adidas, Napapijri, New Balance, Lacoste, ASICS, Under Armour, Lotto, SALOMON, Converse, Umbro, Reebok, Vans and Patagonia.

Do people wear Nike in Italy? ›

A survey conducted between April and May 2020 investigated which sportswear brands were perceived to be the "coolest" by Italian consumers. Respondents saw Nike and Adidas as strongly able to anticipate trends and fashion, with 37 and 30 percent of affirmative answers, respectively.

What should American men wear in Italy? ›

In more conservative regions like Tuscany, opt for modest, elegant clothing, whereas in cosmopolitan areas, you can experiment with trendy pieces. If you plan to have some culinary experiences and vineyard tours, opt for a well-fitted basic mens outfit with pants rather than shorts.

What do tourist men wear in Italy? ›

Cotton shirts, chinos, and lightweight jackets are versatile options for staying cool and stylish in Italy. Seersucker: Seersucker fabric features a puckered texture that helps keep the fabric away from the skin, allowing for better airflow and breathability.

Can you wear sneakers to dinner in Italy? ›

Sneakers are fine also in Italy, but again, maybe not in a fancy restaurant.

Do people in Italy wear Nike? ›

A survey conducted between April and May 2020 investigated which sportswear brands were perceived to be the "coolest" by Italian consumers. Respondents saw Nike and Adidas as strongly able to anticipate trends and fashion, with 37 and 30 percent of affirmative answers, respectively.

Can I wear Nikes in Italy? ›

Yes, You Can Wear Sneakers In Europe.

Do people wear sneakers in Rome? ›

Can I wear sneakers in Rome? Absolutely yes! I encounter this over and over again on the web, the notion that Italians don't wear runners but this is absolutely 100% not true. Italians tend to not wear sneakers/runners in mosy office environments or if we dress up for a night out in a nice restaurant or the theater.

Top Articles
Latest Posts
Article information

Author: Margart Wisoky

Last Updated:

Views: 5384

Rating: 4.8 / 5 (78 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Margart Wisoky

Birthday: 1993-05-13

Address: 2113 Abernathy Knoll, New Tamerafurt, CT 66893-2169

Phone: +25815234346805

Job: Central Developer

Hobby: Machining, Pottery, Rafting, Cosplaying, Jogging, Taekwondo, Scouting

Introduction: My name is Margart Wisoky, I am a gorgeous, shiny, successful, beautiful, adventurous, excited, pleasant person who loves writing and wants to share my knowledge and understanding with you.