Week to Week, ‘The View’ Posts Gains Across the Board, Hitting Season Highs in Both Key Women Demos “The View” averaged 2.392 million Total Viewers, 306,000 Women 25-54 and 226,000 Women 18-49, during the week of Sept. 27, 2021, based on Live + Same Day Data from Nielsen Media Research. For the 2nd week in a row, “The View” scored increases from the previous week in all key target demos: Total Viewers (2.392 million vs. 2.385 million), Women 25-54 (+9% - 306,000 vs. 282,000) and Women 18-49 (+14% - 226,000 vs. 199,000), hitting season highs in both key Women demos. ABC’s “The View” ranked No. 1 in Households and Total Viewers (1.7 rtg and 2.392 million, respectively) among the daytime network talk shows and news programs, leading NBC’s “Today Third Hour” (1.5 rtg. and 2.047 million, respectively) and “Today with Hoda and Jenna” (1.1 rtg. and 1.500 million, respectively). Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD Current Week (w/o 9/27/21), Previous Week (w/o 9/20/21) and Year-Ago Week (w/o 9/21/20), or as dated. Season 2021-2022 (9/6 – 9/4/21) and Season 2020-2021 (9/7 – 10/4/20). *Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing. Averages based on regular telecasts.
