TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (2024)

Olivia Palermo is known for her timeless and classic style | Illustration by Holly Wiggins for The Market Herald

Think of a luxuriously classic style and you’re likely imagining some form of ‘old money’ fashion. Inspired by the sophisticated looks of Princess Diana, Lily Rose-Depp, Jackie Kennedy Onassis and Gossip Girl‘s Blair Waldorf, old money style stems from generational wealth rather than ‘new money’. While in the past it tended to conjure up images of polo matches and champagne on sailboats, the aspirational aesthetic has firmly arrived in modern times thanks to none other than social media powerhouse, TikTok.

@oldmoneyaa Whose aestethic is this?💸 #fyp #foryou #oldmoney #oldmoneylifestyle #oldmoneyaesthetic #foryoupage #luxurylifestyle #royalty #billionaires ♬ Young And Beautiful – Lana Del Rey

What is the ‘old money’ aesthetic?

Exuding a discreet elegance and epitomising class and sophistication, ‘old money’ is often defined as covertly luxurious clothing distinctly lacking in logos. Picture minimalist designer pieces, high-quality tailoring, and classic American prep and you’re on the right track.

Characterising the essence of the look are timeless and formal silhouettes such as blazers, dress shirts, and trousers and neutral colours that are versatile and understated like black, navy, and beige. While new money encourages flashy displays of wealth, with the logos and gaudy prints to match, the old money aesthetic exudes inherited wealth in the form of Ralph Lauren, Christian Dior and Hermès.

So, if you’re keen to perfect your sophisticated look and tackle the old money aesthetic, here’s a look at some pieces to inspire your next outfit.

Knitted sweater

At the heart of American prep style, the knitted sweater is the perfect crossover to the old money aesthetic. Designer knitwear offers a versatile chic comfort like nothing else from cashmere, wool or angora to the colourful, patterned or plain. Knits are effortlessly casual and stylish pairing wonderfully with the other old money pieces and are perfect for layering in cooler weather.

  • TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (1)

Vintage blazer

Blazers are one of the most versatile pieces at the core of the old money style. They feature in a variety of shapes, colours and designs able to adapt to any aesthetic you choose. Quintessential old money would refer you to the tweed, checkers and textured options, although a smart navy blazer is a familiar favourite that instantly turns a casual shirt and pants into a more formal outfit.

TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (2)

Trench coat

If you’re only going to choose one coat to create your old money style, the trench coat should be at the top of your list. The fashion staple has the ability to turn almost any outfit into something out of the old money aesthetic. Available in a variety of styles, the trench is the perfect top layer able to elevate any outfit from casual to luxury.

  • TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (3)

Evening dress

A beautiful evening dress defines the elegance of the old money style able to make any occasion a glamourous affair. Stick with the classic black or navy dress to keep it subtle or make a statement with bold and bright colours. Pair with long gloves for a classic old money look and add a clutch bag and heels to complete the outfit.

TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (4)

Classic white shirt

A simple staple in the fashion world, there are near endless ways to style the classic white shirt to suit your look. Keep it baggy and untucked to enhance a casual luxury vibe or wear it smart and tucked in to dress your outfit up for a more formal occasion.

  • TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (5)

Looking for more luxurious fashion inspiration? Check out C.Z. Guest: The Glitzy Story Behind a Quintessential Fashion Icon.

TikTok has Discovered 'Old Money Style': Here's How to Nail the Aspirational Aesthetic (2024)

FAQs

Why is TikTok obsessed with old money? ›

The latest trend to gain over a billion views on the platform are the hashtags #oldmoney and #oldmoneyaesthetic. The point of this latest fad is to post videos sharing what it takes to look like you come from generational wealth, even if your surname isn't Rockefeller, Hearst, Carnegie or Tata.

Where did the old money aesthetic come from? ›

Old Money is an aesthetic based around a wealthy, classic style. Old Money refers to people who have inherited their wealth instead of working for it. In the United States, Old Money is associated with WASP (White Anglo-Saxon Protestant) culture, and in Europe, Old Money is associated with titles of nobility.

What is the old money aesthetic called? ›

The old money aesthetic, otherwise known as “quiet luxury,” often consists of preppy, monochromatic and covertly luxurious clothing. Unlike the new money aesthetic, these clothes are seriously lacking in logos, which may be a good or a bad thing, depending on your preferences.

When did the old money aesthetic start? ›

The concept of “old money” has been around far longer than polo matches and prep schools, but the phrase really entered the conversation during the late 19th century.

What colors are old money aesthetic? ›

The color palette of the old money aesthetic is generally considered to be beige, cream and white, though navys and blacks also have their place. Accessories can be a great way to inject a little individuality into the style, but remember to keep any jewelry, hats or sunglasses simple, classy and elegant.

What is the new money aesthetic? ›

The New Money aesthetic is popular in advertising, as it uses much more visible signs of wealth than other wealth related aesthetics like Old Money. Less obvious are the bohemian influenced (think Gwyneth Paltrow's Goop) and minimalist influenced New Money visuals.

Who started the aesthetic trend? ›

In applied arts it can be seen as part of the revolution in design initiated by William Morris, with the foundation of Morris & Co in 1862. From 1875 the ideals of aestheticism were commercialised by the Liberty store in London, which later also popularised art nouveau.

What does old money style means? ›

What is the 'old money' aesthetic? Exuding a discreet elegance and epitomising class and sophistication, 'old money' is often defined as covertly luxurious clothing distinctly lacking in logos. Picture minimalist designer pieces, high-quality tailoring, and classic American prep and you're on the right track.

Who made the first aesthetic? ›

The first use of the term aesthetics in something like its modern sense is commonly attributed to Alexander Baumgarten in 1735, although earlier studies in the 18th century by writers such as the third Earl of Shaftesbury (Anthony Ashley Cooper), Joseph Addison, Jean-Baptiste Du Bos, and Francis Hutcheson mark the ...

What is the early 2000s aesthetic called? ›

The Y2K aesthetic is an aesthetic that was prevalent in popular culture from the late 1990s to early 2000s. It comprises futuristic design, synthetic tunes in music, distinctive hardware design, encapsulating fashion with fur and plastic, and cyber-inspired movies and video games.

How do I give off old money vibes? ›

How to achieve the 'old money' look
  1. Wear neutral colours. The 'old money aesthetic' is all about simplicity and neutral colours such as black, white, beige, brown, cream and pastels. ...
  2. Avoid logos. Obvious brand logos may suggest that one needs to impress others. ...
  3. Choose an appropriate bag. ...
  4. Accessorise.
Oct 13, 2022

What is the Y2K aesthetic called? ›

Y2K (also known as Cyber Y2K, Futuristic Y2K, or Kaybug) is an aesthetic that was prevalent in popular culture from roughly 1997 to 2004, succeeding the Memphis and Grunge eras.

Why do people like the vintage aesthetic? ›

Wearing vintage ensures originality and one-of-a-kindness that you cannot find on the factory line! Finally, the love for nostalgia and sentiment may prompt us to buy the representation of it, as the vintage piece becomes the embodiment of a bygone era.

What are some examples of people with old money? ›

In the past, old money would have referred to an elite class: the aristocracy or landed gentry. In the U.S., families like the Vanderbilts and Rockefellers represented early examples of old money.

What is the oldest aesthetic? ›

Western aesthetics usually refers to Greek philosophers as the earliest source of formal aesthetic considerations. Plato believed in beauty as a form in which beautiful objects partake and which causes them to be beautiful. He felt that beautiful objects incorporated proportion, harmony, and unity among their parts.

How do you dress old money aesthetics? ›

How to Dress Like Old Money?
  1. Light Colors. Especially in summer, a simple and super helpful tip is to go for lighter colors like white, light blue, pink, yellow, or other light pastel shades. ...
  2. High-Quality Fabrics. ...
  3. Tie a Sweater Over Your Shoulders. ...
  4. No Flashy Designer Brands. ...
  5. Tennis Clothes like Tennis Skirts or Polo Shirts.
Feb 1, 2023

What color inspires people spend money? ›

Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites.

What are old money outfits? ›

It is a way of dressing that's inspired by the inherited wealth of yesteryear's most famous family dynasties, like the Kennedy's, the Getty's, and the Vanderbilts. The trend places a focus on quality, logo-free designer pieces, tailoring, and classic American prep.

What's the most trending aesthetic? ›

A Look at Some of the Top 2022 Aesthetic Trends
  • Preventative Botox. Botox is already one of the most popular aesthetic treatments, especially for the ability to reduce facial wrinkles. ...
  • Lymphatic Drainage. ...
  • Heating & Cooling Treatments. ...
  • Plasma Technology.

Why do people look down on new money? ›

They are metaphorically looked down upon by old money because they are perceived as a lower class. The lower and middle social classes scorn nouveau riche partly because of envy. They also resent the nouveau riche tendency to flaunt their newfound wealth with extravagant spending.

What is the poor aesthetic? ›

Poverty Aesthetics, or the aestheticization of poverty, is another fatal problem resulting from consuming the local culture. Young westerners seek to volunteer in exotic regions in order to gain new experiences and to look for authenticity.

What aesthetic is trending 2022? ›

Over the course of 2022, we witnessed many design microtrends take center stage. There was coastal grandmother, dark academia, light academia, crustaceancore, plazacore, preppy aesthetic, and old money aesthetic, just to name a few.

What is the TikTok aesthetic? ›

The most common sentence construction, ala Gen-Zers: “That's so aesthetic.” Translation: That's so “cool” or “attractive,” or in the case of the TikTok platform being taken over by Kaeli Mae-like content, so “satisfyingly without color.”

How did aesthetic become a trend? ›

The Aesthetic Movement in Britain (1860 – 1900) aimed to escape the ugliness and materialism of the Industrial Age, by focusing instead on producing art that was beautiful rather than having a deeper meaning – 'Art for Art's sake'.

Why do they shred old money? ›

If a bill is counterfeit, it is sent to the Secret Service. But if it's merely unfit by the Fed's standards, then the machine shreds it. Those shredded notes are sent to landfills or packaged and provided as souvenirs to the public on Federal Reserve Bank tours.

What are signs of old money? ›

These subtle signs will tell you whether you're around old money or not.
  • They stop at two drinks, and only order small bottles for a table. ...
  • You try to use charge cards rather than credit cards. ...
  • They are actually rather frugal and low-key. ...
  • The brands they wear are different and don't get called out.
Jan 1, 2022

Why does old money get shredded? ›

If a bill isn't “fit for commerce,” it's shredded on the spot. Every single bill the Fed receives is sorted, analyzed, and bundled through one of the processing machines at its 28 cash processing locations. The machines are looking to verify that a bill that comes to the Fed as, say, a $20 bill is actually a $20.

What are the 3 types of aesthetics? ›

The three aesthetic theories of art criticism are most commonly referred to as Imitationalism, Formalism, and Emotionalism. on realistic representation.

What are the five aesthetics? ›

Here are five key features of the aesthetic pleasure (or perceived beauty) of everyday life experiences.
  • Interest in the experience for its own sake. Aesthetic pleasures are typically pursued and enjoyed for their own sake. ...
  • Beauty and judgment. ...
  • The beauty in simplicity. ...
  • Ambience. ...
  • Being moved by beauty.
Mar 15, 2022

Why is Gen Z so obsessed with Y2K fashion? ›

Nostalgia rules the fashion cycle but each generation is different; while Millennials hang onto '90s trends, Gen Z finds comfort in the not-too-distant styles of the early 2000s. Born between 1997 and the early 2010s, Gen Z grew up with cell phone in hand, and have been quick to adapt to new technology and trends.

What is the 50s aesthetic called? ›

Retrofuturism (adjective retrofuturistic or retrofuture) is a movement in the creative arts showing the influence of depictions of the future produced in an earlier era.

What aesthetic was popular in the 90s? ›

One of the most popular early '90s looks was grunge. It entered mainstream fashion in 1992, when grunge bands like Nirvana, Pearl Jam, and Soundgarden rose to popularity. This look included darker colored plaid flannel shirts, stonewashed or ripped jeans, Doc Martens, combat boots, Birkenstocks, and high top sneakers.

Do banks throw away old money? ›

When enough old bills have been collected, the Federal Reserve Banks will shred them. If you take a tour of a Federal Reserve Bank, you can sometimes take home your very own unique souvenir: a bag of shredded paper money!

What makes a woman look rich? ›

There are few particular style looks that tend to make women look wealthy. The first is the classic glamour style. This style features elegant dresses, a camel coat, high-heeled shoes, and lots of jewelry. For a more formal appearance, use neutral colors and create monochromatic outfits.

What era is Kidcore? ›

Kidcore is an aesthetic that centers around bright colors, nostalgia for icons from the 90s, and kid themes. While its origins can be traced back to the 70s, 80s, 90s, and 2000s, it appears the aesthetic is a nostalgia-based creation of the 2010s.

What are the main Gen Z aesthetics? ›

Gen Z's aesthetics are vast and varied, from cottagecore to Barbiecore, but one thing's for sure — the trends are always creative and rooted in self-expression. Gen Z uses TikTok as a hub for discovering trending styles to mix into their own.

What aesthetic is VSCO? ›

VSCO Preppy is an aesthetic that is focused on bright colors, like pink and blue, and animal patterns like cheetah, giraffe & leopard pattern. It is commonly confused with Softies. It is popular among Gen Z and teenage girls on Tiktok, Instagram, and Pinterest.

Why do people like vintage so much? ›

The higher-quality materials and craftsmanship of vintage goods may be another reason that people seek them out. In the time before mass-produced fast fashion, and when people and families had less disposable income, clothing, furnishings, and other accessories were crafted to last years and even decades.

Why is vintage making a comeback? ›

Many clothes today are made of lower quality materials, which means they simply don't last. This is not the case with most vintage pieces. They literally have withstood the test of time. They are often made of higher quality materials, which means that if they are taken care of, they will continue to last.

What is the 70s aesthetic called? ›

Disco is an aesthetic related to the disco trend that originated in the 1970's in the United States, in nightlife centers as diverse as New York City.

How do old money people behave? ›

Being laid back, discreet, and calm-minded is the general vibe of old-money people. They don't talk too much about their wealth, they don't tell you how much they spend, and they never call themselves old money. However, their actions and attitude often whisper old money. It's a vibe that you can easily pick up.

What is the opposite of old money? ›

The equivalent English term is the "new rich" or "new money" (in contrast with "old money"; French: vieux riche [vjø ʁiʃ]).

How long does wealth stay in families? ›

A groundbreaking 20-year study conducted by wealth consultancy, The Williams Group, involved over 3,200 families and found that seven in 10 families tend to lose their fortune by the second generation, while nine in 10 lose it by the third generation.

Which aesthetic is most common? ›

10 Types Of Fashion Aesthetics To Showcase Your Individual Style In 2022
  • With the recent surge of Instagram and Pinterest back on the popularity track, fashion aesthetics are gaining more attention than ever before. ...
  • Cottagecore. ...
  • Soft-girl. ...
  • Grunge. ...
  • Streetwear. ...
  • Dark Academia. ...
  • Light Academia. ...
  • Monochromatic.
Jan 18, 2022

What is 1800s aesthetic called? ›

The Aesthetic Movement, also known as “art for art's sake,” permeated British culture during the latter part of the 19th century, as well as spreading to other countries such as the United States.

What was the 80s aesthetic? ›

There's no denying that the 80s was an eye-catching era – think vibrant colors, crazy patterns, lycra leggings, and larger-than-life hairstyles. It was a decade defined by technology, which saw bright neon colors, futuristic fonts, angular patterns, and an explosion of pop culture.

How does TikTok support itself financially? ›

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

How do I clean my TikTok cash? ›

If you're using an Android, this option will suffice better for you as it clears both downloaded filters and accumulated files.
...
Launch the settings of your phone.
  1. Launch the settings of your phone.
  2. Scroll to and tap on “Apps”.
  3. Tap on TikTok.
  4. Select “Storage”.
  5. Tap on “Clear Cache”.
Oct 18, 2022

Does TikTok pay you for old views? ›

Unfortunately, you will not earn money for the old views and engagement that your TikToks received before joining the creator fund. However, you will earn money on any engagement those videos receive after joining the fund.

Does TikTok pay you? ›

TikTok does not directly pay creators to produce and upload videos. TikTok does offer funding for creators in the form of the TikTok Creator Fund (more on that above). Still, payment varies based on factors like the number of video views, engagement rates, and the authenticity of users engaging with the post.

How much does TikTok pay monthly? ›

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.

How much does TikTok pay per 1,000 views? ›

According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

How many followers do you need on TikTok to get paid? ›

To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.

How much money does a tiktoker make with 2 million followers? ›

Those with over a million could earn $1,000 to $5,000 and more per month.

How many likes do I need to get paid on TikTok? ›

TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows. But one of the easiest and most effective ways to get money from TikTok is through sponsors.

How much money do you need to cash out on TikTok? ›

- Withdraw minimum is divided into 1 dollar (for first time users) 2 dollars, 5 dollars and 20 dollars, 4 set amounts. You can choose to withdraw from 1 set amount, when your diamonds are greater or equal to your chosen set amount. The rest of your diamonds can be withdrawn when they meet the set amount.

How much can you cash out on TikTok? ›

The minimum withdrawal limit is $100. TikTok allows creators to withdraw up to $1,000 per week.

How many diamonds can I withdraw from TikTok? ›

Each diamond is worth 5 cents. If you have 100 diamonds, you can cash in for $50. However, TikTok also retains 50% of what you earn, so if you earned $50 worth of diamonds, you only keep $25. You can withdraw your money only once you've reached $100, and you can't withdraw more than $1,000 a day.

How much money do you get for 500k views on TikTok? ›

How much does 500k views on TikTok pay? You will get $15 for 500,000 views. TikTok pays its content creators around $0.02 – $0.04 per every 1,000 views. However, if you combine brand deals and partnerships, you can also get paid between $500 – $1000 per sponsored post depending on your engagement.

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