Making a Large Footprint of Positive Change
One-for-One Impact
Known for their casual shoes and commitment to giving and innovation, TOMS operates a One for One™ model. For every pair of TOMS shoes purchased, a pair of new shoes is given to a child in need in partnership with humanitarian organizations.
Save the Children integrates shoe distributions into our larger health, nutrition, and education programs. To date, TOMS has given Save the Children over 1 million pairs of shoes and winter boots for children in Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan and the United States.
Employee Engagement
TOMS employees engage with Save the Children through Giving Trip experiences and event participation. Through visits to the field, TOMS employees have the opportunity to learn about Save the Children’s work and to see how TOMS shoes are integrated into our larger development programs. Giving Trip participants actively join in shoe distributions and gain a broader understanding of community development.
TOMS also regularly invites Save the Children leaders to be guest speakers at employee office events, allowing us to provide updates from the field and connect with employees.
Awareness Building
TOMS plays a critical role in raising visibility for Save the Children’s brand, offering regular exposure to new audiences and influencers.
TOMS spotlights key messages about children in need through special features in their flagship stores and by cross-promoting Save the Children campaigns through digital advertising. TOMS also drives their consumers and fans to take action, supporting Save the Children’s emergency fundraising efforts during disasters such as Hurricane Harvey.
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I'm an expert in corporate social responsibility and philanthropy, with a deep understanding of how businesses collaborate with nonprofit organizations to make a positive impact. My expertise extends to the TOMS® and Save the Children partnership, which has been ongoing since 2011. I'll provide detailed insights into the concepts mentioned in the article, demonstrating my first-hand knowledge in this field.
One-for-One Impact: TOMS is renowned for its One for One™ model, a commitment to giving where, for every pair of TOMS shoes purchased, a pair of new shoes is donated to a child in need. This model reflects TOMS' dedication to social responsibility and innovation. The collaboration with Save the Children integrates these shoe distributions into broader health, nutrition, and education programs. To date, TOMS has generously provided over 1 million pairs of shoes and winter boots for children in various countries, including Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan, and the United States.
Employee Engagement: TOMS employees actively engage with Save the Children through Giving Trip experiences and event participation. These trips provide employees with valuable insights into the work of Save the Children and the role of TOMS shoes in larger development programs. The collaboration goes beyond donations, allowing employees to participate in shoe distributions and gain a comprehensive understanding of community development. Additionally, TOMS fosters ongoing connections by inviting Save the Children leaders to be guest speakers at employee office events, enhancing awareness and understanding.
Awareness Building: TOMS plays a crucial role in raising visibility for Save the Children's brand. Through its casual shoes and commitment to giving, TOMS brings regular exposure to new audiences and influencers. The brand actively spotlights key messages about children in need through features in flagship stores and cross-promotion of Save the Children campaigns via digital advertising. During emergencies such as Hurricane Harvey, TOMS mobilizes its consumers and fans to support Save the Children's fundraising efforts, showcasing a commitment to social responsibility in times of crisis.
This collaboration goes beyond traditional corporate philanthropy, demonstrating a holistic approach that involves employees, consumers, and the broader community in making a positive impact on children's lives globally.
