Top Ecommerce Categories in the US [Jun '22 Update] | Oberlo (2024)

FAQs

What is the current trend in e-commerce? ›

As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants.

What is the Top Online Shopping Category in the US? According to data from eMarketer, the top online shopping category in the US is the Computer and consumer electronics category, which is responsible for $219.33 billion in retail eCommerce sales over the last year.

Social commerce

This is the practice of selling and buying products directly within social media platforms, such as Facebook, Instagram, or TikTok. Social commerce can leverage the power of social networks, influencers, and user-generated content to drive sales and awareness for brands.

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

In 2024, sustainability will play a significant role in shaping the e-commerce industry. Customers are increasingly seeking eco-friendly options and supporting businesses that prioritize ethical and environmentally responsible practices.

As of February 2022, car and auto parts retail e-commerce sales were forecast to increase over 30 percent compared to the previous year. Food and beverage was the second fastest growing segment, at around 21 percent. The average retail e-commerce growth across all categories would reach 14 percent.

Consumer staples such as food, beverage, personal hygiene, and clothing products are frequently bought consumer goods. Nondurable goods are consumed in less than three years, are commonly used one time, and include packaged food and drinks or laundry detergent.

Continuing the trend of impressing others, many people are also investing more in their automobiles, such as care products, diffusers, and seat covers. Therefore, 2024 could be the perfect year to switch gears and focus on car-related accessories and products.

The rise of big data, machine learning, and artificial intelligence (AI) has paved the way for personalized shopping experiences to take center stage in eCommerce. By 2025, personalized shopping is expected to dominate the industry, offering consumers a more tailored and engaging online experience than ever before.

Global e-commerce share of retail sales by year

That percentage is forecasted to rise to 16.6% in 2024 and up to 20.6% by 2027. This marks growth of over 10% in under 10 years and will equal over $1.7 trillion being spent online, according to eMarketer data.

Is e-commerce booming? ›

Opportunities and Benefits of E-commerce

The exponential growth of India's internet economy, projected to reach $1 Tn by 2030, presents vast opportunities for businesses and consumers alike. E-commerce is at the forefront of this growth, with projections indicating a market size of $325 Bn by 2030.

With online sales reaching $5.7 trillion globally in 2022, and projected to exceed $8.1 trillion by 2026, a burning question arises: Is eCommerce still profitable in 2024? The answer is a resounding yes, but success depends on careful planning and making the right choices to stand out in a crowded marketplace.

Global ecommerce is growing rapidly.

In 2021, over 2.14 billion people worldwide were estimated to shop online, up from 1.66 billion global digital buyers in 2016. Chinese ecommerce platform, Taobao, is the largest online marketplace with a gross market value (GMV) of $711 billion.