← See all Posts
Marketplaces 101
By
Erynn A. Hamel /
January 12, 2023
Depop is one of my favorite places to sell fashion online. Depop was founded in 2011 as a social network where readers of his fashion magazine could purchase items from the creative designers featured in the magazine. Depop was re-envisioned as a marketplace to celebrate art, style, culture, and sustainability. In 2021, Depop was acquired by Etsy, but continues to operate as a standalone company. Depop reports over 26 million registered users in 150 countries, and 90% of active users are under 26. Don't miss out on boosting your online sales – Grab your copy of Vendoo's Ultimate Marketplace Guide for Resellers today! On Depop, you can sell quite a bit, but the top sellers include men's and women’s clothing, accessories, and home decor. To see what you can’t sell on Depop, click here. On Depop, you don’t see a lot of the (boring) images of preppy clothing on clear hangers with a plain white background. In fact, you’ll see the opposite.Depop is a unique selling marketplace. In fact, they explain that they are not a platform… but a place. “Depop is the community-powered fashion ecosystem that’s kinder on the planet and kinder to people.”
What Can You Sell on Depop?
Source: @FourLimes on Depop
Depop is the perfect place for your trendy, designer, vintage, retro, funky, unique, and just plain weird pieces. Selling on Depop makes sourcing fun!
Looking for a complete guide to selling on Depop? Check out the article How to Get Started Selling on Depop.
What to Sell on Depop in 2023
Depop is a young and cool platform, unlike all the rest. On Depop, the older, funkier, weirder, the better.
Brands do not matter nearly as much as style on Depop and you can sell almost anything if you use great photos and trending hashtags.
On Depop, it's about aesthetics and expression. Depop is a vivid assortment of unique, funky, vintage, and trendy fashion flourishing with artistic expression.
Depop Tip: Modeled images and flat lay photographs perform best on Depop.
Crosslisting with Vendoo? You might also be interested in the article Top Selling Brands on Poshmark in 2023.
Depop Top Selling Categories
Top-selling categories on Depop include vintage streetwear, y2k, and one-of-a-kind pieces.
Here are your Depop BOLO Brands, Categories, Styles, and Hashtag Inspiration:
Depop Vintage
Vintage is the top-selling category on Depop. Vintage refers to anything that is at least 20 years old.
If you are selling a vintage item that is a well-known brand, use the actual brand. If you’re selling a vintage item that no one has ever heard of that isn’t recognized as a brand on Depop, use the brand American Vintage.
Top Selling Vintage Brands on Depop Include:
Nike
Adidas
Reebok
LEVI’s
Tommy Hilfiger
Champion
YSL
Ralph Lauren
FILA
Disney
Harley Davidson
Lacoste
“American Vintage” (unrecognized brands.)
I sold this American Vintage jacket on Depop recently:
Hashtag Inspo:
#vintage #1990s #blazer #paisley #phoebebuffay
Free Resource: Have you read A Reseller’s Guide to Vintage Fashion? This will teach you everything you know about sourcing, identifying, and selling Vintage!
Depop Streetwear
Streetwear is athletic wear with an urban influence. It’s a top-selling category on Depop, especially when classic athletic brands make street collections.
Top Selling Streetwear Brands on Depop include:
Nike
Adidas
Supreme
Stussy
Champion
FILA
Palace
Primitive
Reebok
New Balance
Free Resource: Selling sneakers? Check out our Sneakers Cheat Sheet for information about how to source, identify, and sell sneakers.
I'm drooling over this whole fit by @GetDizzyStore ft. A Warren Lotas hoodie, Mitchell & Ness Shorts, and Nike Air Max 2 CB 94.
Hashtag Inspo:
#Nike #Airmax #streetwear #kicks #sneakers #hoodie #graphic #streetwear #streetfashion #hypebeast
Depop Y2k
The Y2k aesthetic is inspired by the early 2000s. I’m living for this because it's so nostalgic.
Inspired by Pop Princesses Britney Spears, Paris Hilton, Beyoncé, and Destiny's Child, Y2k fashion is poppin' like lip smackers.
Y2k Fashion is so fun! If it looks like something a Bratz Doll might wear, it's probably Y2k Style.
Popular Y2K style pieces include:
low-rise jeans
baguette bags
baby tees (shrunken and cropped t-shirts)
pleated mini-skirts
bucket hats
velour tracksuits
lace camisoles
and anything with butterflies or bling (rhinestones)
Images from @FourLimes on Depop
Top Selling Y2k Brands on Depop include:
Juicy Couture
True Religion
Ed Hardy
Von Dutch
Miss Me
Tommy Hilfiger
Kangol
Baby Phat
Hashtag Inspo:
#y2k #Y2kaesthetic #bratz #babygirl #coquette #cutie #euphoria #chunky #pastel #cami #lowrise
Depop One-of-a-Kind
One-of-a-kind pieces on Depop refer to rare vintage items, upcycled, reworked, handmade, and custom items. These are the gems of Depop. 💎
Depop is the perfect place for unique, rare, and homemade items.
You’ll do well with these items on Depop:
#Vintage: Items over 20 years
#Upcycled: Items made from older, used materials, Like an old blanket made into a headband.
#Reworked: Used clothing that has been redesigned or re-sewn into a new garment, like making a vintage dress into a cute two-piece crop top and skirt set.
#Handmade: Anything made by you.
#Custom: Items made especially for the buyer or items customized by the seller.
Another term to know is #deadstock. On Depop, deadstock usually means something vintage that is new and unworn, but it can also refer to model pieces that are no longer in production.
If you’re artsy, get your pieces onto Depop. Buyers love unique and one-of-a-kind pieces.
I’m not super-talented, but I do sell some of my tie-dye and bleach dye on Depop. This is a great way to rework some low-value pieces to flip them as custom for a decent profit!
Vintage, Streetwear, Y2k, and One of a Kind are the top-selling categories on Depop, but remember Depop is about what is trending.
Note that we skipped the luxury designers on the list, because obviously those sell well.
Louis Vuitton, Chanel, Balenciaga, Dior, and GUCCI are top-selling designers on Depop.
2023 Depop Style Trends: Best Things to Sell on Depop
If you browse the Depop Explore Page, you can see a curated daily collection of hand-picked pieces that are on trend. This is a great place to find inspo., hashtags, and see what is hot on the app.
Here is what is hot right now for 2023:
Pantsuits
Pantsuits are so in right now! Not business suits, but jacket and pant sets that can be worn casually or formally, especially in vibrant colors.
Cargo Everything
Cargo pants and cargo dresses are trending!
Chunky Shoes
When it comes to shoes, the chunkier, the better. Chunky clogs and sneakers, platform sneakers, and combat boots are all hot.
Hashtag Inspo: #chunky #platform #sneakers #combatboots
Straight Leg Jeans
Sorry, skinny jeans. Right now, it’s all about the straight leg. Straight leg, high rise, 90s fit mom jeans are so popular!
Hashtag Inspo: #90sfit #momjeans #straightleg #tapered #yokejeans
Mesh & Lace
Anything mesh and lace is trending on Depop. In fact, the newest style tags Whimsygoth and Coquette encompass these!
Hashtag Inspo: #meshtop #coquette #sexy #lace #igirl
Grandpa Fashion
Grandpa fashion It is precisely what it sounds like: things your grandfather would probably wear.
Think of retro color patterns, dark plaids, oversized button-downs, flannels, sweaters, and vests. Vintage crewneck pullover sweaters with company logos, sports teams, and cartoons sell quickly, too!
Hashtag Inspo: #grandmasweater #grandpacore #grandmacore #gorpcore
Belt Bags + Fanny Packs
Belt bags (especially Lululemon) and fanny packs are trending on Depop and all reselling marketplaces. Who would have thought that fanny packs would make a comeback, right? Keep your eyes out for these!
Camisoles + Lingerie
Lingerie flies on Depop, especially when it is vintage. Chemises and bodysuits, robes and nightgowns, bras and bralettes, and even vintage "granny panties" and bloomers are top-sellers!
Gen Z is wearing lingerie like it is clothes, good for them, hehe.
Hashtag Inspo: #lingerie #lace #cami #y2k #boudouir #sexy #satin #vintagelingerie
Biker Core
Biker core refers to anything with biker vibes and a tough, industrial punk aesthetic. Look for leather (and faux leather) jackets, motto jackets, bomber jackets, boots, belts, and more.
Hashtag Inspo: #bikercore #biker #leather #motorcycle #industrial #futuristic #punk
To learn about all of the trending style aesthetics, cores, BOLO brands, and hashtags on Depop, check out .
Want to learn more? Here is where Depop publishes top-selling items and categories.
Categories
Share this article
Sign up to receive reseller tips & hacks straight to your inbox and don't miss a thing!
As an enthusiast with extensive knowledge in online marketplaces and e-commerce, I'd like to delve into the details of the article "Marketplaces 101" by Erynn A. Hamel, published on January 12, 2023. The article focuses on Depop, a unique selling marketplace that distinguishes itself as a community-powered fashion ecosystem.
Firstly, Depop is not just a platform; it's described as a "place" that fosters a community-centric approach, emphasizing kindness to the planet and people. Founded in 2011 as a social network for a fashion magazine's readers, Depop later transformed into a marketplace celebrating art, style, culture, and sustainability. In 2021, Etsy acquired Depop, but it continues to operate independently.
Depop boasts over 26 million registered users across 150 countries, with 90% of active users being under the age of 26. The platform's appeal lies in its vibrant and unique community, making it a preferred choice for selling fashion online.
The article provides insights into what you can sell on Depop, emphasizing that it's not about traditional or preppy clothing. Instead, Depop thrives on individuality and offers a space for trendy, designer, vintage, retro, funky, and even weird pieces. Aesthetic appeal and expression are crucial, and the platform encourages the use of modeled images and flat lay photographs.
The top-selling categories on Depop include Vintage, Streetwear, Y2k, and One-of-a-Kind pieces. The article further details these categories, including the top-selling brands within each, hashtag inspirations, and style trends for 2023.
For Vintage, items that are at least 20 years old dominate the category. Recognizable brands such as Nike, Adidas, Reebok, and Levi's are popular, but even unrecognized brands labeled as "American Vintage" find success.
Streetwear, influenced by athletic wear with an urban twist, features brands like Nike, Adidas, Supreme, and Stussy. The article showcases a curated fit from @GetDizzyStore, highlighting the popularity of specific streetwear items.
Y2k, inspired by the early 2000s, is characterized by nostalgic pieces influenced by pop culture figures like Britney Spears and Paris Hilton. Popular Y2k brands include Juicy Couture, True Religion, and Ed Hardy.
One-of-a-Kind pieces encompass rare vintage items, upcycled, reworked, handmade, and custom items. Depop encourages sellers to showcase unique and artistic creations, and the article includes terms like "deadstock," referring to vintage items that are new and unworn.
The article concludes by highlighting the importance of staying attuned to Depop style trends in 2023. It mentions specific items such as pantsuits, cargo everything, chunky shoes, straight leg jeans, mesh & lace, grandpa fashion, belt bags, fanny packs, camisoles, lingerie, and biker core. Each trend is accompanied by relevant hashtag inspirations and insights into what's currently hot on the Depop Explore Page.
In summary, "Marketplaces 101" provides a comprehensive guide to navigating Depop, offering valuable information for sellers looking to thrive in this vibrant and expressive online community.
