Topic: ASOS (2024)

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A global player based in the UK With online popularity comes brand awareness Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Recommended Recommended statistics Overview - Worldwide Overview - Worldwide Overview - United Kingdom Overview - United Kingdom Online traffic Online traffic Competitors Competitors Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact
ASOS, short for ‘As Seen On Screen’, is one of the most successful online fashion stores globally. It stands among the leading online stores in the clothing and footwear segments in the United Kingdom (UK), where the retailer is headquartered. The company also recently expanded. Due to financial hurdles, the British fashion company Arcadia Group collapsed in early 2021, and ASOS acquired the high street group’s brands Topshop, Miss Selfridge, Topman, and HIIT.

A global player based in the UK

Despite a smaller UK customer base compared to other more populated markets, ASOS generates more retail sales in its home country than in all the European Union (EU). In the 2022 financial year , the e-commerce company reported retail sales up to 1.7 billion British pounds in the UK, while EU countries accounted for about 1.1 billion British pounds. Since 2014, sales have more than quadrupled in the United States, projecting ASOS beyond European borders.

ASOS’s increasing revenues and acknowledged commitment to ethical matters was likely a contributing factor to its higher brand value. It comes as no surprise that ASOS continues to rank as one of the top online fashion stores in the UK each year.

With online popularity comes brand awareness

Although with seasonal fluctuations, monthly visits to the ASOS website have steadily increased over the last few years. Most of the online audience is based in the UK, where asos.com had the biggest share of voice in 2022. This means that the company’s search visibility overshadows other major fashion brands like Next, Boohoo, or even Amazon. Online popularity mirrors the increasing general perception of the brand in the UK. In 2023, almost 90 percent of British people had heard of ASOS, while over 40 percent expressed a certain appreciation for the brand.

Outside of the EU, Australian and Russian users make up significant shares of the desktop audience on asos.com. Likewise, in the same period, the Russian social network VKontakte was a main source of social traffic to the e-commerce site, after other established platforms like Facebook, YouTube, and Pinterest.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by Statista Research Department, May 12, 2023

Key insights

ASOS revenue worldwide
3.9bn GBP

Topic: ASOS (1)

Detailed statistics

ASOS revenue worldwide 2012-2022

ASOS retail sales in the U.S.
472,7m GBP

Topic: ASOS (2)

Detailed statistics

ASOS retail sales worldwide 2014-2022, by region

Active ASOS customers worldwide
26.4m

Topic: ASOS (3)

Detailed statistics

Number of active ASOS customers 2022, by region

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Topic: ASOS (44)

Topic: ASOS (45)

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Topic: ASOS (46)

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Topic: ASOS (48)

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Topic: ASOS (49)

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Topic: ASOS (2024)
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