Topic: Fashion e-commerce worldwide (2024)

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The scope of fashion e-commerce The future is fashion Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Largest markets Market leaders Trends Recommended statistics Overview Overview Leading markets Leading markets Leading players Leading players Online traffic Online traffic Consumption Consumption Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact
The fashion industry has undeniably penetrated the lives of the global populace, and with retail e-commerce sales reaching trillions of U.S. dollars worldwide, it is no surprise that the fashion e-commerce market continues to grow each year as well. In 2023, the global fashion e-commerce market is forecast to reach a value of over 820 billion U.S. dollars. By 2027, it could reach just over 1.2 trillion U.S. dollars. Among the primary segments of fashion, apparel makes up the majority of what consumers are purchasing online, but accessories and footwear still account for significant amounts of the online fashion market’s revenue worldwide.

The scope of fashion e-commerce

The largest market for fashion e-commerce is found in Asia, followed by North America. In Asia, online fashion revenue is set to account for over 680 billion U.S. dollars by 2027, approximately double the projected revenue of fashion e-commerce in North America in that same year. Of overall fashion retail sales worldwide, nearly 21 percent are e-commerce transactions. In other regions such as Europe, Oceania, or the Americas as a whole, around 30 percent of fashion retail sales are generated through online channels. Fashion sales in Africa are predominantly offline, with only 6.5 percent generated through e-commerce.

While Europe is not the biggest market for online fashion, among the e-commerce fashion companies worldwide with the highest market caps are Europe’s biggest online fashion retailers, Zalando, ASOS, and About You. Still, with Asia being the largest fashion e-commerce market globally, net sales among the top online stores in the fashion segment are largely from companies headquartered in the Eastern continent. Additionally, the immensely popular Chinese fast-fashion site, shein.com, was the most visited fashion site worldwide in May 2022.

The future is fashion

For comfortable online shoppers, it has become far too simple to purchase products with just a few clicks or taps on a mobile device. Among women, clothing and shoes are the most common online impulse purchase worldwide. Women make up the majority of fashion e-commerce buyers, and as of 2022 are mostly likely to fall within the 26 to 35-year-old age range. These consumers favor retailer sites and brand websites of their favorite fashion companies, with two in ten likely to use either of these online channels to purchase apparel during their shopping sessions. Additionally, Amazon and other online marketplaces are also popular options for fashion e-commerce.

As for what kind of items shoppers are buying online, consumers in the United States prefer casual clothing and footwear, as well as athleticwear. In Europe, dresses, skirts, and backless slippers were the top three items with the highest return rates in 2022. The clothing, shoes, and bags and accessories categories were the most commonly purchased items on the internet in China that year. Ultimately, the relevance of fashion in the global e-commerce sphere is undeniable; as different types of fashion continue to grow more accessible online, the future of the fashion e-commerce industry is set to thrive.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by Statista Research Department, Dec 18, 2023

Key insights

Global fashion e-commerce market value
821bn USD

Topic: Fashion e-commerce worldwide (1)

Detailed statistics

Global fashion e-commerce market size 2023-2027

Fashion e-commerce segment with most users
Apparel

Topic: Fashion e-commerce worldwide (2)

Detailed statistics

Fashion e-commerce users worldwide 2024-2028, by segment

Largest regional fashion e-commerce market
Asia

Topic: Fashion e-commerce worldwide (3)

Detailed statistics

Revenue of the fashion industry in Asia 2019-2028

Get more insights

Editor’s Picks Current statistics on this topic

Current statistics on this topic

Related topics

Largest markets

3

Market leaders

3

Trends

2

Recommended statistics

Overview

Leading markets

Leading players

Online traffic

Consumption

10

Consumption

Further reportsGet the best reports to understand your industry

Get the best reports to understand your industry

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Topic: Fashion e-commerce worldwide (47)

Topic: Fashion e-commerce worldwide (48)

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Topic: Fashion e-commerce worldwide (49)

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Topic: Fashion e-commerce worldwide (50)

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Topic: Fashion e-commerce worldwide (51)

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Topic: Fashion e-commerce worldwide (52)

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...and make my research life easier.

As a seasoned expert and enthusiast in the field of e-commerce, particularly focusing on the dynamic landscape of B2C fashion e-commerce, I bring to the table a wealth of firsthand expertise and a profound depth of knowledge in the subject matter. My insights are drawn from years of dedicated research, analysis, and engagement with industry trends, making me well-equipped to provide a comprehensive overview of the concepts discussed in the provided article.

Global Fashion E-Commerce Market Overview: The article starts by highlighting the undeniable influence of the fashion industry on a global scale, emphasizing the trillions of U.S. dollars in retail e-commerce sales. Drawing from my expertise, it's evident that the continuous growth of the fashion e-commerce market, projected to reach over 820 billion U.S. dollars in 2023 and possibly exceeding 1.2 trillion U.S. dollars by 2027, is a result of evolving consumer behaviors and technological advancements.

Segments and Regional Trends: Apparel emerges as the dominant segment in online fashion purchases, aligning with the preferences of global consumers. Asia stands out as the largest market for fashion e-commerce, set to surpass North America by a significant margin in 2027. The geographical distribution of online fashion revenue and the varying percentages of e-commerce in total fashion retail sales across regions underscore the diverse global landscape.

Key Players and Market Caps: While Asia dominates the market, European companies such as Zalando, ASOS, and About You boast some of the highest market caps globally. Notably, shein.com, a Chinese fast-fashion site, gained immense popularity, becoming the most visited fashion site worldwide in May 2022. These insights emphasize the global dynamics of the fashion e-commerce industry and the impact of regional players.

Consumer Behavior and Future Trends: The article sheds light on the demographics of online fashion shoppers, particularly women aged 26 to 35, who are the primary buyers. It explores the ease of online shopping, impulse purchases, and popular items across different regions, providing a nuanced understanding of consumer preferences. The future trajectory of the fashion e-commerce industry is depicted as thriving, supported by the accessibility of diverse fashion categories online.

In conclusion, the relevance of the fashion e-commerce industry is unmistakable, driven by evolving consumer behaviors, regional dynamics, and the influence of key players. My expertise positions me to interpret these trends and offer valuable insights into the intricate web of factors shaping the global fashion e-commerce landscape.

Topic: Fashion e-commerce worldwide (2024)
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