U.S. fashion website visitor share by age 2021 | Statista (2024)

FAQs

U.S. fashion website visitor share by age 2021 | Statista? ›

In 2021, 31 percent of U.S. users who visited fashion retailers' sites were aged 25 to 30. Additionally, 17.8 percent of online fashion website visitors were between 18 and 24 years old. Only 8.2 percent were 65 years and older.

The 45-54 age group spent the most on women's and girls' clothing in 2021, averaging $995. This age group is more likely to spend more money on clothing than other age groups.

According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population.

But overall sales in this sector are falling. Women under 35 are the largest target demographic for fast fashion retailers. 54% of people believe that social media influencers have been at least partly responsible for the rise in mass-produced clothing. This figure rises to 73% of people aged 18-24.

Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brick-and-mortar store.

Simply put, your target audience is the specific group of customers you want to reach with your marketing strategy. Defining your target audience from the start is foundational for building a successful fashion business.

December 17, 2018 – While millennials have dominated headlines in recent years, baby boomers (those born between 1946 and 1964) have continued to dominate consumer spending in the U.S. In fact, consumers over 50 now account for more than half of all U.S. spending.

Most online shoppers are 25–34 years old

There were 41.8 million online shoppers aged 25 to 34 years in 2022, the largest group among digital buyers.

Around nine-in-ten Americans ages 18 to 49 (91%) say they ever buy things online using a smartphone, compared with 69% of adults 50 to 64 and 48% of those 65 and older.

What age group buys from Zara? ›

What age range is Zara aimed at? Zara targets the 18 to 40 age range, with a stronger focus on the 21 to 30 years group.

The target audience for fast fashion is consumers aged between 18 and 24, while women and young girls consume fast fashion more than any other demographic group.

The largest age group of visitors are 25 - 34 year olds (Desktop).

But Gen Z, which Bank of America once called the “most disruptive generation ever,” has a serious blind spot: its addiction to fast fashion.

Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.

It is common in demography to split the population into three broad age groups: children and young adolescents (under 15 years old) the working-age population (15-64 years) and. the elderly population (65 years and older)

In an average person's closet there are about 148 individual items. At $1,460, per capita spending on clothing and footwear in the USA is the highest in the world. By comparison, in Brazil, a person spends an average of around $100 per year. Annual consumption of garments is 183.81 trillion pieces in 2022.

Spending. Women make up a larger share of this spending than men, spending more than men on the majority of clothing categories in 2021. The clothing category women spent the most money on was sweaters, shirts, tops, and vests, with an average annual expenditure of 143.90 U.S. dollars in 2021.