Understanding The Power Of Makeup—This Is Why It's Important - L'Oréal Paris (2024)

FAQs

What is the meaning behind the L Oreal slogan? ›

' made it about someone judging you.” Its first usage was employed to advertise L'Oréal's Preference hair dye that at the time was the “most expensive hair colour in the world” and thus a purchase women should make for themselves... because, yes, they were worth it.

Since its inception, “Because You're Worth It” has been translated into 40 languages and has become the militant tagline uniting women around the world, encouraging them to fearlessly embrace their ambitions and believe in their self-worth every day.

Makeup also allows you to cover skin concerns that may cause insecurity. While you don't have to wear makeup or use it to hide anything, many people prefer to keep blemishes and dark spots undercover—and makeup helps you to do that.

Makeup can be used to highlight your natural features and enhance your beauty. It can help accentuate your eyes, make your lips look fuller, and give your skin a smooth and even appearance.

L'Oréal was built on strong ethical principles that guide its development and contribute to building its reputation: Integrity, Respect, Courage and Transparency.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere. They shape our mindset.

The goal is to provide tailored, inclusive beauty solutions that meet specific, individual aspirations. L'Oréal's strategy in this regard is based on careful attention to consumers and a deep respect for their differing needs, lifestyles, desires and traditions.

Makeup can bring out the confidence within and be empowering. Just as you'd wear a sharp suit to an interview or your fave glam getup to a party, the makeup you wear helps you to feel “put-together” and prepared. Everyone is at their most confident and beautiful when they're doing what feels right for them.

Why does makeup make us feel good? ›

"When you apply makeup, touching your skin helps release oxytocin," Valentina Dragomir, a psychotherapist and founder of PsihoSensus, tells TZR. "Oxytocin is a hormone produced in the brain and is also called the cuddle hormone." As the hormone impacts our mood and emotions, the body feels good and relaxed.

The hormone oxytocin is located in the posterior lobe of the pituitary gland and is also known as the love hormone. Since hormones affect our mood and emotions, wearing makeup releases oxytocin, which makes the body and mind feel good and relaxed.

Plenty of beauty connoisseurs would say that mascara is the most important part of makeup, and for good reason. Mascara adds thickness, length and volume to your lashes, which instantly opens and frames your eyes.

The foundation is one of the most essential elements of your makeup since when correctly applied, it can help provide your face and neck regions with an even-toned, natural appearance. Use a foundation brush, preferably white-tipped, to apply the foundation to your face.

Wearing makeup has become an essential tool in society to manage social expectations. By using makeup people are able to cover insecurities, blemishes or features on their face they may not neccesarily want to be seen. Make up is a semi permanent mask for people to enhance or change their features.

Key features of a winning slogan

The most enduring brand slogans are often short, catchy and easy to remember. Much like a song chorus that gets stuck in your head, it needs to have a rhythm or sound that rolls off the tongue and is instantly recognisable.

“I am the architect of my life; I build its foundation and choose its contents.” “Today, I am brimming with energy and overflowing with joy.” “My body is healthy; my mind is brilliant; my soul is tranquil.” “My future is an ideal projection of what I envision now.”

If you describe a tune, name, or advertisem*nt as catchy, you mean that it is attractive and easy to remember. [...]

L'Oréal Paris is the world's leading cosmetics brand, making the best of luxury beauty available and accessible to everyone. From makeup and skincare to hair care and hair colour, our pioneering spirit leads our scientific excellence and restless innovation.

It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

Why are Loreal products good? ›

L'Oreal is one such reliable brand, and the range of the best L'Oreal skincare products is indeed laudable. Whether dry skin, sun damage, or acne, they have a solution to most skin-related concerns! The brand has been around for over a century and includes both drugstore and high-end products.

The company has established itself as an industry leader by consistently providing innovative and high-quality beauty products that cater to diverse customer needs. L'Oreal's products are designed to enhance natural beauty, promote self-confidence, and empower individuals to express themselves in unique ways.

L'Oréal creates products for people of all identities, cultures and backgrounds. Diverse teams with diverse perspectives are more adept at understanding different ideals of beauty, serving a diverse range of consumers and seizing opportunities.

Founded in 1909, the L'Oréal Group has become the largest cosmetics and beauty company in the world. In 2022, L'Oréal was the leading beauty manufacturer in the world, with revenues amounting to about 40 billion U.S. dollars.

Strategic objectives are purpose statements that help create an overall vision and set goals and measurable steps for an organization to help achieve the desired outcome. A strategic objective is most effective when it is quantifiable either by statistical results or observable data.

L'Oreal's commitment to sustainability and implementing sustainable business practices has also been key to its success. By prioritizing sustainability, L'Oreal has been able to appeal to environmentally conscious consumers who are increasingly looking to purchase products from companies that share their values.

65.16% Say They Would Purchase L'Oréal's Products in the Future. This goes in line with the respondents' responses to L'Oréal products' satisfaction. Here, 30.68% are 'Extremely satisfied', 25.68% are 'Satisfied', 29.23% are 'Neutral', 6.03% are 'Dissatisfied', and 8.39% are 'Extremely dissatisfied'.

L'Oreal Paris Excellence Crme gives you a rich, deep, natural and even colour available in a wide spectrum of shades. Our reformulated 3 step system ensures your hair will be left with impeccable grey cover, superior strength and replenished like never before.

What is a unique selling point? A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site.

A Tool of Self Expression

“People all around the world use makeup just to make it through their day. It's almost like wearing a mask of your best self.” In conjunction with individualism, makeup also gives people a confidence boost: how you feel on the outside can affect how you feel on the inside.

Does makeup make a difference? ›

We found that, while makeup did make faces more attractive on average, it only accounted for around 2 percent of the entire variation in attractiveness judgments. In other words, when someone makes a judgement of your attractiveness, makeup will only contribute to around 2 percent of that judgement.

Makeup and hair color are great outlets for self-expression that can make you feel more confident about your appearance. Making choices about your personal style is empowering—not only do you get to take charge of your personal image, but you can also celebrate all the features that make you special.

Makeup acts and stimulates three of our senses: touch (which encompasses all sensations from the body surface), smell (fragrance), and sight (the process of becoming and looking beautiful). The positive stimulation of these senses by makeup can induce sensory as well as psychological pleasure.

Recent research has shown that makeup can have a positive impact on women's self-esteem, confidence levels, and overall psychological well-being. Also, most women felt better about their own appearances over a period of time, and this increase in self-esteem was highly correlated with the level of make-up use.

A heavy coating of makeup clogs pores and stops your skin from breathing. It can cause skin damages like wrinkles, fine lines, acne, blackheads, irritation etc.

L'Oréal Decides 'We're All Worth It!'

In a nod to the growing market for men's beauty products, L'Oréal has changed its famous tagline from "Because You're Worth It," to "Because We're All Worth It." The iconic slogan debuted in 1971.

American Express: "Don't Leave Home Without It"

Disneyland's slogan is the “Happiest Place on Earth.” The slogan was first used by Disneyland when the park opened in 1955. And has been the slogan of Disneyland ever since.

In a small box in the corner of the meme, it points out that the bottle lists, "No Tears! No Knots! No Split Ends!" When you think of it that way, it makes sense that L'Oréal was referring to hair.

L'Oréal Men Expert Hydra Energetic Anti Fatigue Moisturiser is a daily anti fatigue cream that gives skin an instant energy boost and fights the 5 signs of fatigue: dark circles, tired features, loss of firmness, roughness and dullness.

What does the brand name L Oréal mean? ›

It has also been whispered that the L'Oréal name is derived from the Ancient Greek word ωραίος (oreos), which means 'beauty. '

Word-of-mouth advertising is considered the most effective form of advertising.

This phrase helps represent what Mercedes-Benz as a brand stands for. Mercedes-Benz promises to deliver “the best or nothing” through everything they do.

Pringles is advertised in the United States, Canada, the United Kingdom, Australia and Ireland with the slogan "Once you pop, the fun don't stop" along with the original slogan "Once you pop, you can't stop!"

THE HAPPIEST PLACE ON EARTH Trademark of DISNEY ENTERPRISES, INC.

Save Earth Slogans in English

Keep our Earth green and clean. Raise your voice against every act of harming the Earth. Love the Earth and be happy. There is no place to live other than Earth; save the Earth!

“'No Tears' means that the formula is tear-free related to babies' eyes,” a Baby Dove representative tells Yahoo Beauty. “Baby Dove Rich Moisture Shampoo is ophthalmologist, dermatologist, and pediatrician tested. The tear-free formula is hypoallergenic and pH neutral.”

The English word 'shampoo' has its roots in the Hindi term champoo (sometimes champi/champy or champna), which means 'kneading' or 'massaging'.

Gentle baby products and mild baby shampoo that won't irritate your little one's delicate eyes will help, so look out for the words 'tear-free'. You'll find them on Baby Dove Rich Moisture Hypoallergenic Wash, Rich Moisture Hypoallergenic Shampoo, and on our Fragrance Free Moisture Hypoallergenic Wash too.