Unpacked: What Franchise Group wants with Kohl’s (2024)

After months of receiving multiple takeover offers, retail holdings company Franchise Group emerged as the latest firm to express interest in acquiring Kohl’s.

Franchise Group, which owns brands like The Vitamin Shoppe and Buddy’s Home Furnishings, has entered into a three-week exclusive negotiation period to buy Kohl’s for $60 per share in cash. The deal would value Kohl’s at around $8 billion.

As its name suggests, Franchise Group or FRG mainly owns franchised or franchisable businesses. The company’s fiscal year revenue in 2021was $3.3 billion, making the company smaller than Kohl’s, which made $19 billion in revenue that year. Experts interviewed by Modern Retail said the deal was surprising given that Kohl’s appeared to be an outlier in Franchise Group’s portfolio. However, Kohl’s real estate assets could prove valuable for FRG to grow its brands.

A power struggle has been occurring at Kohl’s, including internal pressure from activist investors who have been attempting to take the reins and several takeover offers. In May, Kohl’s rejected activists’ proposal to overhaul members of its board. Despite initiating a poison pill to ward off potential sale, multiple parties have reportedly expressed interest in acquiring Kohl’s – such as J.C. Penney owners Simon Property Group and Brookfield Asset Management as well as private-equity firm Sycamore Partners.

“Everybody’s been looking at Kohl’s,” said Hilding Anderson, head of strategy for retail in North America at Publicis Sapient. “When you look at the enterprise value, the real estate alone is more than what [Kohl’s] current stock price suggests… and so that creates a lot of opportunities.”

What is Franchise Group?

Franchise Group is a relatively young company. It was founded in 2019 and was formed through the combination of Liberty Tax and Buddy’s Home Furnishing. Though FRG’s offer to acquire Kohl’s may have baffled several experts, acquiring a diverse set of businesses is nothing new for Franchise Group.

In fact, FRG said one of its goals is to add business lines that the company isn’t currently in. Right now, FRG has brands in categories like pet, home furnishing and even in education.

In October 2019, it acquired discount retailer Sears Outlet for $130 million, according to the company’s website. Months later in February 2020, it acquired American Freight – a company that sells furniture, mattresses and home appliances. In 2020, FRG combined American Freight with Sears Outlet. FRG has since grown American Freight’s revenue to $988.9 million in 2021 from $896.4 million in 2020.

So far, the company’s biggest revenue generator in its portfolio of brands is The Vitamin Shoppe, which it acquired back in 2019 in an all-cash transaction valued at $208 million. The Vitamin Shoppe’s revenue had grown to $1.17 billion in 2021 from $1.04 billion the previous year.

“[Kohl’s is] obviously a much larger business than the ones that they currently own,” said Bryan Gildenberg, svp of commerce at Omnicom Commerce Group. “What it looks like is that Kohl’s may have been looking for the best balance between an acquirer or who could relieve some of their financial pressure and their external market pressure, while at the same time allowing the management team to continue to execute the strategy.”

In response to an analyst’s question during a recent earnings call about whether FRG plans to purchase Kohl’s Brian Kahn, CEO of Franchise Group declined to comment on Kohl’s specifically.

“We’ve got a lot of conviction in the brands that we operate now,” Khan said in response. “We very strongly believe that these brands that we operate will give us significant organic growth over time and also generate enough free cash flow to support healthy and growing dividend, and also additional free cash flow that we can reinvest both internally and externally in M&A and we don’t have any interest in putting that at risk for any transaction at this period.”

What would Franchise Group want with Kohl’s?

While it is unclear what Franchise Group plans to do with Kohl’s, experts agree that the franchising model that many of FRG brands follow doesn’t seem to fit a department store like Kohl’s.

Kohl’s post-pandemic performance has been lackluster; its revenue in the first quarter decreased to $3.7 billion year-over-year from $3.8 billion, and comp sales fell 5.2%. Its operating income fell dramatically by about 70%. Two C-level executives, chief marketing officer Greg Revelle and chief merchandising officer Doug Howe, also recently left their roles as Kohl’s pursues the sale.

Gildenberg said FRG is unlikely to apply a franchising model on Kohl’s. “This is not a business fitting something into its portfolio. This is a group that’s trying to make a leap in terms of scale of what they do,” he said. “I would say that it represents a fundamental transformation of what appeared to be the aspirations of Franchise Group.”

Andrew Lipsman, principal analyst for retail and e-commerce at Insider Intelligence, said that Kohl’s real estate may be a valuable asset for Franchise Group to expand its existing franchises. Kohl’s currently has over 1,100 stores in 49 states.

“I’m kind of reading between the lines, but I wonder if what they’re looking to do is take advantage of real estate efficiencies,” he said. “I wonder if Kohl’s is being looked at because it’s got pretty large physical spaces to be able to introduce more shop-in-shop concepts.”

Shop-in-shops have been an area of focus for Kohl’s in recent years in a bid to lure in more shoppers. The retailer has partnered with beauty retailer Sephora to open at least 850 Sephora shops inside Kohl’s by 2023. In 2019, Kohl’s also added Amazon returns desks in its stores.

Publicis Sapient’s Anderson said that there could be a meaningful overlap between the demographic that shops at Kohl’s and some FRG brands like The Vitamin Shoppe. He said a typical Kohl’s and The Vitamin Shoppe customer could be lower- to middle-income households and maintain an active lifestyle. Kohl’s in recent years has been refreshing its assortment to carry more activewear and outdoor brands.

Still, there is no guarantee that the deal to go through. Anderson said that it may take several months for Kohl’s to settle on an offer. “I suspect after six to eight months of looking around, if they get a bonafide, qualified offer that they think could close, they’ll take it at this point.”

Unpacked: What Franchise Group wants with Kohl’s (2024)

FAQs

What company wants to buy Kohls? ›

Throughout the month of June, Kohl's (NYSE: KSS) negotiated a potential sale of the Menomonee Falls-based business to Franchise Group Inc. (Nasdaq: FRG).

Will Franchise Group buy Kohls? ›

Franchise Group also confirmed Friday morning that its negotiations to acquire Kohl's were terminated. The company, run by CEO Brian Kahn, said that it will continue to evaluate other internal and external deal opportunities.

Which Franchise Group enters into exclusive negotiations with Kohl's Corporation? ›

DELAWARE, Ohio, June 06, 2022 (GLOBE NEWSWIRE) -- Franchise Group , Inc. (NASDAQ: FRG) (“Franchise Group”) today announced that it has entered into a three week exclusive negotiation period to acquire Kohl's Corporation for $60.00 per share in cash.

Why is Kohls trying to sell? ›

Kohl's is back to trying to bolster traffic in its stores with a new concept. Higher interest rates, stumbling earnings and a slowing economy have thrown a monkey wrench in retailer Kohl's plans to sell itself, forcing the company to piviot in a new direction.

Is JCPenney going to buy out Kohl's? ›

JCPenney recently made an offer to acquire rival brand Kohl's, according to the New York Post. Simon Property Group and Brookfield Asset Management, owners of JCPenney, bid $8.6 billion ($68 a share) to buy Kohl's. If the offer is accepted, the brands will continue to operate as separate stores.

Is JCPenney merging with Kohls? ›

Actually, no. According to Patch.com, "The JCPenney and Kohl's brands will remain separate with plans to streamline operations, merge IT systems and slash costs. All private apparel is set to be manufactured by the same label." So in laments terms: one company will own and operate both brands.

Who owns the most Kohls stock? ›

Largest shareholders include BlackRock Inc., Vanguard Group Inc, Price T Rowe Associates Inc /md/, Macellum Advisors, LP, Dimensional Fund Advisors Lp, State Street Corp, Lsv Asset Management, IJH - iShares Core S&P Mid-Cap ETF, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, and Fmr Llc.

Is Vitamin Shoppe buying Kohls? ›

Kohl's said it ended its talks to sell itself to Vitamin Shoppe owner Franchise Group, sending the discount department store chain's stock tumbling Friday.

What does franchise group do? ›

Franchise Group is an owner and operator of franchised and franchisable businesses that continually looks to grow its portfolio of brands while utilizing its operating and capital allocation philosophy to generate strong cash flow for its shareholders.

What companies are most likely to franchise? ›

Other commonly franchised industries include:
  • Automotive repairs and services.
  • Environmental services.
  • Hair salons.
  • Health aids and services.
  • Computer and phone repair.
  • Clothing stores.
  • Children's services.

Who are Franchise Group competitors? ›

The main competitors of Franchise Group include Waldencast (WALD), Medifast (MED), SunOpta (STKL), Adecoagro (AGRO), BRC (BRCC), B&G Foods (BGS), European Wax Center (EWCZ), Matthews International (MATW), Arko (ARKO), and BRF (BRFS). These companies are all part of the "consumer staples" sector.

What is the exclusive franchise? ›

Aptly named, an exclusive tag gives the team exclusive negotiating rights. Should the player reject the offer, they are unable to sign with another NFL team for that entire season.

Is Kohl's struggling financially? ›

Fast forward to the third quarter of 2022 and the retailer again, reported more losses, this time a 7.2 percent decrease in net sales. Not only is the retailer making less per quarter, but it currently has over 1,100 open stores across 49 states with operating costs that could be hurting the company.

Is Kohl's declining? ›

Full-year sales at Kohl's decreased 7.1% from 2021 to $17.2 billion. That's also down from 2019, prior to the Covid-19 pandemic, when Kohl's had net sales of $19.2 billion and short of the Zacks estimate of $18.3 billion. The retailer's gross margin as a percentage of net sales was 33.2%, down 38.1% a year ago.

What is Kohl's turning into? ›

Kohl's wants to transform from a department store into 'a focused lifestyle concept' The retailer will open 100 smaller, hyperlocal stores and grow its new Sephora shops into a $2 billion business.

Is Sephora leaving JCPenney and going to Kohl's? ›

Sephora didn't renew its 15-year contract with JCPenney and moved its in-store shops to Kohl's, which has said it plans to put Sephora in all 1,100 of its stores. About 600 are open now. Target has been adding Ulta Beauty in-store shops to its stores.

Is JCPenney making a comeback? ›

Turning around JCPenney. JCPenney has around 670 stores today and has little debt for the first time in years. The company is owned by mall landlords Simon Property Group (SPG) and Brookfield Asset Management (BAM). The two firms rescued JCPenney out of bankruptcy for $1.75 billion in the fall of 2020.

Did JCPenney owners offer $8.6 billion to acquire rival Kohl's? ›

The owners of JCPenney had offered some $8.6 billion to acquire rival chain Kohl's, the New York Post is reporting. The offer, from shopping mall giant Simon Property and Canada-based Brookfield Asset Management, includes acquiring Kohl's for $68 a share.

Is Kohl's being bought out by another company? ›

Kohl's is no longer for sale. The department store announced Friday that it has ended its strategic review process and will no longer consider selling itself to Franchise Group (FRG), a holding company that owns The Vitamin Shoppe and other retail brands.

Who is JCPenney biggest competitor? ›

JCPenney main competitors are Overstock.com, Staples, and Best Buy. Competitor Summary. See how JCPenney compares to its main competitors: Walmart has the most employees (2,300,000).

Who owns JCPenney now? ›

The company was founded in 1902 by James Cash Penney. JCPenney filed for Chapter 11 bankruptcy protection in May 2020 after the COVID-19 pandemic exacerbated existing problems. It was ultimately purchased by Simon Property Group and Brookfield Asset Management.

Who are Kohl's biggest competitors? ›

Kohl's competitors include Target, Macy's, Belk, Bed Bath & Beyond and Dillard's. Kohl's ranks 2nd in Overall Culture Score on Comparably vs its competitors.

Is Kohls in debt? ›

Based on Kohl's's balance sheet as of March 16, 2023, long-term debt is at $4.42 billion and current debt is at $454.00 million, amounting to $4.88 billion in total debt. Adjusted for $153.00 million in cash-equivalents, the company's net debt is at $4.72 billion.

Where does Kohls rank? ›

Website ranking helps evaluate the value of a business. Over the last three months, kohls.com's global ranking has increased from 614 to 540.

What brands left Kohls? ›

The eight brands are: Dana Buchman, Jennifer Lopez, Mudd, Candie's, Rock & Republic, PopSugar, Elle and Juicy Couture. Kohl's announced in March that it would be exiting eight brands, but did not name them.

Did Kohl's purchase Sephora? ›

Kohl's announced its tie-up with Sephora in December 2020. At the time Sephora, a French multinational beauty retailer, wanted to re-establish a foothold in suburban areas, which it had gained in a previous arrangement with J.C. Penney.

Why is Amazon in Kohl's? ›

A Mutually Beneficial Partnership

It was an unlikely partnership that nobody expected – and it proved remarkably effective for both parties. Amazon, for its part, made it easier for customers to return unwanted items without having to build a physical presence around the US.

What are the four 4 types of franchise? ›

The five major types of franchises are: job franchise, product franchise, business format franchise, investment franchise and conversion franchise.

Do franchise owners make money? ›

On average, typical franchisees make about 80,000 dollars a year, not considering tax and expenses. Only a small part of franchise owners make over $200,000 annually, more than fifty percent of franchisees make about $50,000. The industry you're operating in impacts the amount of profit as well.

Do franchise owners pay the company? ›

The relationship between franchisee and franchisor is, at its most essential, a business partnership. In order to maintain that partnership and the rights to the franchise model, franchise owners are responsible for paying initial startup costs and ongoing franchise fees.

What is the most successful franchise? ›

The highest-grossing movie franchise of all time is the Marvel Cinematic Universe. The top two highest-grossing franchises, the Marvel Cinematic Universe and Star Wars, are both owned by Disney.

Which franchise is most profitable? ›

Top 10 Profitable Franchise Business Opportunities in India
  • Tumbledry Franchise Store.
  • Kalyan Jewellers Franchise.
  • Domino's franchise store.
  • Dr Lal Pathlab Franchise.
  • FirstCry Franchise Store.
  • VLCC Franchise Salon.
  • Kidzee Franchise.
  • Jockey Franchise Store.
Sep 1, 2022

What store has the most franchises? ›

McDonald's has been the world's largest franchise for decades. That trend continues in 2023. With over 38,000 locations worldwide, McDonald's has a significant presence in more than 100 countries.

What is the largest Franchise Group in the US? ›

Flynn Restaurant Group began in 1999 with just 8 Applebee's locations in Seattle and has grown to become the largest restaurant franchisee in the United States. In the process, we've built something unique and have demonstrated the success franchisees can have at scale.

What are the three types of franchisees? ›

Types of Franchises

On this basis, there are three different types of franchise: Business format franchises. Product franchises. Manufacturing franchises.

What is the most common type of franchise? ›

Business format franchise: This is the most common type of franchise arrangement. In this model, the franchisor allows a third party to do business using their trademarks and business model in exchange for fees and a recurring percentage of sales revenue.

What is a hidden franchise? ›

Sometimes, however, businesses and individuals can find themselves part of a “hidden franchise” – a business relationship that does not check all the boxes for being a stereotypical franchise, but nonetheless is considered to be a franchise under New Jersey or other state law.

What are 2 benefits of buying a franchise? ›

Advantages of Franchising
  • Little to no industry experience is necessary. ...
  • Existing customer base and brand awareness. ...
  • Lower risk than starting an entirely new business. ...
  • Support from the franchise owner. ...
  • Ample opportunities for expanding your business to different franchise locations.
Aug 30, 2021

What are the two main types of franchises? ›

There are two main types of franchising, known as Product Distribution Franchising (Traditional Franchising) and Business Format Franchising, which are conducted under a variety of franchise relationships.

What is the outlook for Kohl's in 2023? ›

For the full year 2023, the Company affirms its financial outlook and currently expects the following: Net sales: A decrease of (2%) to (4%), includes the impact of the 53rd week which is worth approximately 1% year-over-year. Operating margin: Approximately 4.0%.

Why is Kohls losing money? ›

Kohl's executives said lower consumer demand due to an uncertain U.S. economy and fears of rising borrowing costs are also contributing to what will likely be "transitional" year for the company. Shares of the company lost 2.8% in choppy trading. They fell as much as 13% in premarket trading.

Is Kohls bigger than target? ›

Kohl's's brand is ranked #421 in the list of Global Top 1000 Brands, as rated by customers of Kohl's. Their current market cap is $8.31B. Target's brand is ranked #8 in the list of Global Top 100 Brands, as rated by customers of Target. Their current market cap is $94.56B.

What is Kohls doing wrong? ›

Kohl's is in turmoil today. The chain's sales are lower than before the pandemic, despite strong consumer spending and as its rivals enjoy big gains. Activist investors are circling Kohl's and demanding leadership changes.

Did Kohl's stop taking Amazon? ›

Amazon Returns are now accepted at all Kohl's stores (excluding Anchorage, Alaska). Return eligible Amazon.com items to Kohl's stores and save yourself time and money. What could be more convenient? Free Amazon Returns regardless of reason, that's what's more convenient!

Why is Kohls no longer an option for Amazon? ›

If you don't see a Kohl's Dropoff option when you're on the Amazon website, it's probably because you don't live close to a Kohl's location. Additionally, certain Amazon items (like items sold by third-party sellers) are excluded altogether.

Is Kohl's getting rid of jewelry? ›

In-store, Kohl's will reduce its assortment within some brands as much as 40%. It will shrink its offering of handbags, fine jewelry, and men's suits—areas that have seen sales decline—making space to increase inventory of healthier categories.

Who is Kohl's merging with? ›

Sephora at Kohl's was introduced in 2021 with plans to open in 850 Kohl's stores by 2023.

Is Kohl's going private? ›

The department store Kohl's has received a roughly $9 billion offer to go private in a deal with an investment consortium backed by the activist hedge fund Starboard Value, according to two people familiar with the matter.

What brands did Kohl's get rid of? ›

The eight brands are: Dana Buchman, Jennifer Lopez, Mudd, Candie's, Rock & Republic, PopSugar, Elle and Juicy Couture. Kohl's announced in March that it would be exiting eight brands, but did not name them.

Did Amazon buy Kohls? ›

Amazon was not among the bidder for Kohl's, but the two retailers already work together. You can bring your Amazon returns to any Kohl's location and that relationship has been a positive one for both companies. Kohl's and Amazon, however, could do a lot more together.

Will Kohls sell the company? ›

Kohl's Corp. is no longer in talks to sell the company, the Menomonee Falls-based retailer said Friday. Kohl's also said Friday that its upcoming second-quarter earnings would be lower than forecast amid a weakening retail environment.

Is Kohl's stock a buy or sell? ›

Valuation metrics show that Kohl's Corporation may be undervalued. Its Value Score of A indicates it would be a good pick for value investors. The financial health and growth prospects of KSS, demonstrate its potential to outperform the market. It currently has a Growth Score of B.

Is Kohl's still taking Amazon returns 2023? ›

How to Make Amazon Returns at Kohl's Stores. Amazon Returns are now accepted at all Kohl's stores (excluding Anchorage, Alaska). Return eligible Amazon.com items to Kohl's stores and save yourself time and money.

What happens to Amazon returns at Kohls? ›

What is a Kohl's Amazon return? If you purchased something from Amazon and need to return it, you can take it to any of the participating shipping companies, retailers or Amazon drop-off centers, including Kohl's. Whereas some locations charge a fee for accepting Amazon returns, Kohl's accepts returns at no cost.

What is Amazon replacement without return? ›

Basically put, 'refund without return' or the 'returnless resolution' is an Amazon policy where the buyer receives reimbursem*nt for an item without having to return said item. Yes, you read that correctly, they get to keep the item and their money.

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