US Digital Ad Spending (2017–2028) [Jan 2024 Update] (2024)

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US Digital Ad Spending (2017–2028) [Jan 2024 Update]? ›

In 2017, digital ad spend per internet user in the US was $319.40. From 2017 to 2024, this number increased threefold. Digital ad spending per person is expected to continue rising. In 2025, this is set to surpass $1,000 per person and rise further to $1,081 in 2026 and $1,146 in 2027.

From a channel perspective, the 2024 dentsu Global Ad Spend Forecasts report highlights that digital is expected to remain the fastest growing channel at 7.4% to reach $449.3 billion and 59.6% of global ad spend.

In that five years period U.S. digital ad spend will grow from 303 to 452 billion dollars. These figures will represent roughly 45 percent of global digital ad spending, which is expected to reach some 871 billion U.S. dollars in 2027, up from the 506 billion recorded in 2021.

If that's not impressive enough, the digital advertising market is forecast to continue growing and reach $667.6 billion in 2024 and surpass $730 billion in 2025. Experts predict that in 2026, global digital ad spend will exceed $8 billion. By 2027, this figure will have risen to $870.9 billion.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026.

Ad spending in the United States' Advertising market is forecasted to reach US$422.30bn in 2024. The largest market is TV & Video Advertising, with a market volume of US$143.80bn in 2024.

The Global Digital Advertising Market size is expected to reach $1041.9 billion by 2030, rising at a market growth of 14.5% CAGR during the forecast period. Advertisers create videos that match the look and feel of the platform, ensuring a more natural and non-disruptive viewing experience for users.

The top three industries—retail, CPG, and financial services—will combine to account for 54.3% of all US digital ad spending this year.

In the U.S., Magna expects the 2024 election campaigns to generate $9 billion of incremental advertising revenues, an increase of +10% vs 2020. Companies are also seeing a +11% growth in non-linear ad sales, including the aforementioned ad-supported streaming.

In 2022, Amazon was the largest advertiser in the United States, with advertising investments reaching around 13.5 billion U.S. dollars. Other prominent advertisers on this list included Comcast, Procter & Gamble, Walt Disney, and Alphabet (Google).

What does Forbes say about digital marketing in 2024? ›

Forbes announced Digital Marketing to be one of the Fastest Growing In-Demand Skills of 2024! by Richard Asimba | Apr, 2024 | Medium.

Artificial Intelligence (AI): The Future of digital marketing by 2030, AI and machine learning are rapidly becoming essential in the marketing landscape. They offer real-time analytics, enhance product strategies, improve customer experiences, and enable personalized responses through AI-powered chatbots.

Buoyed by an improved economy, US digital ad spending will increase 13.6% YoY in 2024 to reach $306.94 billion. Retail's digital ad spending growth of 17.0% is the single biggest reason for this increase (discussed in more depth in the next section). But most industries are spending more this year.

Ad spending in the Digital Advertising market is projected to reach US$740.3bn in 2024. The largest market is Search Advertising with a market volume of US$306.7bn in 2024. In global comparison, most ad spending will be generated in the United States (US$298bn in 2024).

Digital Ad Spend Reaches Record Levels: Digital ad spend grew 11.7% in 2023, reaching a record $283 billion in the U.S. Moving forward, digital ad spend will grow about 10% in both 2024 and 2025, an incremental $30 billion or more each year.

In 2024, the total global media inflation rate is forecast to dip to 3.1%, with online media having a rate of 3.4% and offline a rate of 2.6%.

A major ad forecaster has increased its full-year forecast for U.S. advertising spending in 2024, pointing to an improving economic outlook and strong momentum in digital formats such as social media and streaming video.

Global GDP growth is projected at 3.1% in 2024 and 3.2% in 2025, little changed from the 3.1% in 2023. This is weaker than seen in the decade before the global financial crisis, but close to currently estimated potential growth rates in both advanced and emerging market economies.

MAGNA Global is raising its ad spend forecast for 2024, echoing other agencies and analysts. MAGNA now predicts global ad spend will grow 10% this year to $927 billion, up from its forecast of 7% in December.