What industries spend the most on advertising 2021?

In 2021, life and entertainment was the industry with the highest TV advertising spending in the United States, reaching 10.1 billion U.S. dollars. Pharmaceutical and medical ranked second, with a spend of 5.6 billion, while food and beverage rounding out the top three with ad spend of 4.5 billion.

How much was spent on advertising in the usa in 2021?

It was calculated that the total advertising expenditure in North America in 2021 amounted to about 297.5 billion U.S. dollars . However, the spending increased by nearly 19 percent that year, after decreasing by just above one percent in the previous year due to the impact of the coronavirus.

What industry spends the most on advertising in the US?

The Retail industry is still the top spender on advertising in the US, but its position relative to other industries has diminished in recent years.

Who are the largest advertisers in the United States in 2021?

In 2021, Amazon was the largest advertiser in the United States , with advertising investments reaching around 10.4 billion U.S. dollars. Other proeminent advertisers on the list included Comcast, Procter & Gamble, American Express, and Walt Disney.

What are the top ad spending verticals in the US?

Travel, retail and entertainment top the list. Another forecast resource to consider is Statista's numbers on digital advertising growth. Their data shows the highest upticks for retail, CPG (consumer packaged goods), entertainment and consumer electronics.

How much do US companies spend on advertising?

According to a recent Gartner study, companies are spending roughly 12% of their annual revenue on marketing. Large businesses spend about 13% while smaller ones spend 10%. Industries make a difference, too.

What was the price of a 30 second advertisem*nt 2021?

From 2017 to 2021, a 30-second advertisem*nt cost an average range of $5.4 to $5.5 million .

How big is the US ad market?

The US is home to one of the most lucrative advertising industries in the world. With a projected ad spend of almost $300 billion in 2023 , the US market leads competitors such as China and Japan by a wide margin.

How much do retail stores spend on advertising?

In 2020, digital advertising spending of retailers in the United States amounted to 35.38 billion U.S. dollars . This figure is expected to further grow to 66.64 billion dollars in 2023. Retail is the industry with largest digital ad spend in the U.S., followed by consumer packaged goods (CPG) and financial services.

How much should a retail store spend on advertising?

There is also a general rule of thumb that you should aim at spending between 2-5% of your sales revenue on marketing. If your revenue were $1 million per year, your advertising and marketing budget should be $50,000 annually based on the 5% of sales revenue rule.

Who spends the most on apparel?

When comparing men and women, the answer is that women spend more money on clothing each year . Women spend an average of 1140 USD per year, while males spend an average of 813 USD per year.

Which retailer has the highest dollar advertising expenditures among US retailers?

Amazon ranked as leading retailer by advertising spending in the United States in 2021. The company invested over 10.4 billion U.S. dollars on advertising that year.

What is the main advertising medium in the United States?

Newspapers are the main advertising medium in the United States.

Which industry is the largest advertiser today?

WPP Plc is the largest employer in the advertising industry with over 100,000 employees. A recent report shows that The Procter & Gamble Company (NYSE: PG) was named the world's largest advertiser in 2021, having invested $8.1 billion in promotional activities that year.

U.S. apparel and accessory stores industry ad spend 2021 | Statista (2024)

Table of Contents

Advertising spending in the apparel and accessory stores industry in the United States from 2020 to 2021 (in million U.S. dollars) Statistics on " Apparel market in the U.S. " Statistics on Apparel market in the U.S. Statistics Topics FAQs

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Published by

A. Guttmann,

Sep 14, 2022

In a survey of representatives of the apparel and accessory stores industry in the United States it was found that in 2021 the sector spent 656 million U.S. dollars on advertising. In the year prior to that the industry's ad expenditures amounted to 543.9 million dollars.

Advertising spending in the apparel and accessory stores industry in the United States from 2020 to 2021 (in million U.S. dollars)

Characteristic	Advertising spending in million U.S. dollars
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Release date

June 2022

More information

Region

United States

Survey time period

2020 to 2021

Special properties

Industry SIC code: 5600

Supplementary notes

The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.

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