US Online Grocery Shopping – Statistics and Trends [Infographic] - Invesp (2024)

As an expert in e-commerce trends and digital marketing, I bring a wealth of knowledge to the table. Having closely followed the evolution of online grocery shopping, I can provide valuable insights backed by a deep understanding of the industry's dynamics and trends.

The article you provided highlights key statistics and trends in the digital grocery sector, and I'll break down each concept mentioned:

1. Digital Grocery Sales Growth:

   • Evidence: The article states that digital grocery sales in the US are estimated to reach $59.5 billion by 2023, up from $23.9 billion in 2018.
   • Insight: This substantial growth indicates a significant shift in consumer behavior toward online grocery shopping, highlighting the increasing reliance on digital platforms for purchasing daily essentials.

2. Current and Future Online Grocery Shopping Trends:

   • Evidence: 48% of US grocery shoppers currently purchase some groceries online, and 59% intend to do so in 2019. Additionally, 25% plan to conduct 40% or more of their grocery shopping online in 2019.
   • Insight: These statistics showcase the ongoing trend of consumers embracing online platforms for their grocery needs, with a notable projection for further growth.

3. Market Share and Key Players:

   • Evidence: The market share is broken down by channels, with Amazon at 36%, Walmart at 26%, Supermarkets/Food Stores at 24%, and others at 14%.
   • Insight: Amazon and Walmart dominate the online grocery market, emphasizing the competitive landscape and the significant role of established retailers in shaping the industry.

4. Frequency and Demographics of Online Grocery Shoppers:

   • Evidence: 22% of consumers shop online for groceries at least once a week. Online grocery shoppers are 51% male, 49% female, with 47% being millennials, 31% Gen X, 19% Baby Boomers, and 4% others.
   • Insight: The frequency and demographic breakdown reveal the diverse consumer base engaging in online grocery shopping, dispelling the notion that it's limited to a specific age group or gender.

5. Advantages of Online Grocery Shopping:

   • Evidence: Top advantages include saving time (53%), convenience (50%), finding items not available in-store (31%), saving money (20%), and a wider selection of products (19%).
   • Insight: Consumers value the convenience and time-saving aspects of online grocery shopping, indicating that these factors are crucial drivers of the shift toward digital platforms.

6. Qualities Sought in Online Grocery Retailers:

   • Evidence: Desired qualities include freshness of perishable items (68%), affordable everyday prices (67%), convenience of use (63%), a broad selection of products (59%), and openness and honesty (58%).
   • Insight: Consumers prioritize freshness, affordability, and convenience when choosing online grocery retailers, emphasizing the importance of meeting these expectations for customer satisfaction.

In conclusion, the data presented in the article underscores the transformative impact of digitalization on the grocery industry, with consumers increasingly turning to online platforms for their shopping needs. This trend is driven by a combination of convenience, cost-effectiveness, and the diverse offerings provided by key players in the market.