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Published April 19, 2022
Updated April 19, 2022, 3:28 p.m. ET
Victoria’s Secret PINK wants teenage boys to shop at its stores, too.
The loungewear brand aimed at teens named its first male ambassador – actor Darren Barnet of the Netflix series “Never Have I Ever” – to be the face of its year-old, gender-neutral line of sweats.
The teen hearthrob, who also stars in the Netflix movie “Love Hard,” appears in a marketing campaign featuring pastels and tie-dyed shirts, shorts and accessories.
PINK introduced a gender-free line in February 2021 and has started to introduce male mannequins at a few stores.
“I love the work that PINK is doing – especially their focus on community and mental health – so I’m really honored to be a part of this team,” Barnet, 30, said in a statement.
While PINK has tapped male influencers for the gender neutral line, Barnet is the first male celebrity to sign on, PINK spokesperson Brooke Wilson said.
“There are young men who shop in the stores,” for the new items, Wilson added.
The apparel is an “oversized fit” and ranges in size from extra small to XXL.
Over the past couple of years, Victoria’s Secret has been aggressively revamping its image, ditching its famous skinny Angels as the brand focus and adding full-figured as well as racially and ethnically diverse models.
It featured pregnant model Grace Elisabeth in its first-ever Mother’s Day campaign as well as 52-year-old model Helena Christensen with her 21 year-old son. It also introduced its first mastectomy bra last year.
“We are so excited to announce this partnership because Darren is such a positive role model for teens and young adults,” said Amy Hauk, CEO of PINK. “As we focus on expanding our gender-free offerings and continue to evolve as a brand, we want to ensure our partners not only represent the diversity of our customers, but also embody individuality and self-confidence.”
COLUMBUS, Ohio, April 19, 2022 /PRNewswire/ -- Victoria's Secret PINK is excited to announce actor and producer Darren Barnet
Darren Barnet
Darren Charles Barnet (born April 27, 1991) is an American actor. He is known for playing Paxton Hall-Yoshida in the Netflix series Never Have I Ever. Los Angeles, California, U.S. Berry College (B.A.)
– best known for his starring role in the Netflix series Never Have I Ever – as its first-ever celebrity male brand ambassador, as part of the brand's continued focus on inclusivity.
Victoria's Secret was founded in 1977 by American businessman Roy Raymond. Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie.
No, our store and stores I visited within our district had male employees who worked in and wore PINK. VS will hire men or women. I worked at a stand alone pink and a side by side.
Pink has been unfairly labeled as a “feminine” color for far too long. By confidently sporting pink, men can challenge these stereotypes and contribute to a more inclusive and open-minded society. After all, real men wear pink without fear or hesitation!
Victoria's Secret was founded by Roy Raymond, and his wife, Gaye Raymond, on June 12, 1977. The first store was opened in the Stanford Shopping Center in Palo Alto, California. Years earlier, Raymond was embarrassed when purchasing lingerie for his wife at a department store.
Today we explore these topics and more with the world's first male supermodel, John Pearson. The only man to consistently appear in GQ Magazine for three decades, John pioneered the male modeling profession.
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13-18) to young adult women through their mid-twenties (18-25).
Meet Darren Barnet, Victoria's Secret's first male model: the handsome Netflix and Marvel star is a fan of Leonardo DiCaprio's roles and is producing his first film.
Who Exactly Was the Victoria in the Name and What Was Her Secret? Ready for it? The brand was named after Queen Victoria, and referenced the taboo/hidden nature of lingerie and underwear at the time. The company was started by American business man Roy Raymond and his wife, Gaye, in California in 1977.
When they start working at Victoria's Secret, employees receive one free bra, and every time a new item is released, employees get it for a very discounted price. One employee told Insider that for a week before the holidays, employees got 50% off everything each day.
The average Victoria's Secret salary ranges from approximately ₹3.9 Lakhs per year for a Assistant Data Specialist to ₹53.8 Lakhs per year for a Group Product Manager. Salary estimates are based on 397 Victoria's Secret salaries received from various employees of Victoria's Secret.
In the 1920s, some groups had described pink as a masculine color, an equivalent to red, which was considered for men but lighter for boys. But stores nonetheless found that people were increasingly choosing to buy pink for girls, and blue for boys, until this became an accepted norm in the 1940s.
For many straight women, it may be something they do more or less unconsciously: they wear the girliest colour to reaffirm their femininity. For most men, it is probably more conscious. A straight man may do it to signal to onlookers that they are secure in their identity and unafraid to stand out from the crowd.
The associations of colour have changed over time – In the 1700s European men wore pink, for example, as a sign of wealth and power, rather than gender. Today the spectrum of colours has become symbolic of both liberation and visibility in menswear.
Meet Darren Barnet, Victoria's Secret's first male model: the handsome Netflix and Marvel star is a fan of Leonardo DiCaprio's roles and is producing his first film.
Models Helena Christensen, Karen Mulder, Daniela Peštová, Stephanie Seymour, and Tyra Banks were the first Angels. The name was coined in 1997 after they appeared in an ad to promote Victoria's Secret's "Angels" underwear collection.
In October 2019, the brand hired its first plus-size model Ali Tate Cutler, followed by its first transgender model, Valentina Sampaio, the following August.
Introduction: My name is Terence Hammes MD, I am a inexpensive, energetic, jolly, faithful, cheerful, proud, rich person who loves writing and wants to share my knowledge and understanding with you.
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