Vuitton picks Pharrell Williams to become men’s designer (2024)

Louis Vuitton has chosen singer and performerPharrell Williams asits new men’s creative director, in a major disrupted surprise by the house.

Vuitton picks Pharrell Williams to become men’s designer (2)


Vuitton has been without a menswear creative director since the death of Virgil Abloh in November 2021. Abloh was the first black designer to helm a major league fashion label. Williams is now the second.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new men's creative director. His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” said Beccari in a release.

Beccari himself has recently returned to Louis Vuitton, having spent almost a decade at the luxury brand. He joined LVMH in 2006 as executive vice-president marketing and communication of Vuitton, before becoming chairman and CEO of Fendi in 2012, then Dior in 2018.

Pharrell, as he is generally known in Paris, will take up his position immediately and present his first collection in June, during the next Paris menswear catwalk season.

Williams is a familiar figure in the fashion industry, who regularly attends shows in Paris. He has also been a brand ambassador for Chanel, and even appeared in Karl Lagerfeld “historic” films on Coco Chanel and the house.

Pharrell has also collaborated with Japanese fashion figure Nigo, who was appointed creative director last year of Kenzo, another brand within LVMH, which controls Vuitton, its largest single marque. Vuitton is tipped to break the 20 billion annual sales target in 2023.

The decision occurs just a month after LVMH carried out a senior management reshuffle which saw Beccari move from Dior to become CEO of Vuitton. One of his first tasks was always going to be finding a long-term successor to Abloh.

Since Abloh’s passing, Vuitton menswear collections have been developed by an in-house design team.

However, in the most recent Paris menswear season in January of this year, the house called on the services of American designer Kid Super to design the collection.

Given Pharell’s continued musical endeavour’s, his commitment to Vuitton will need careful management..

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Vuitton picks Pharrell Williams to become men’s designer (2024)

FAQs

Why did Louis Vuitton pick Pharrell Williams? ›

In yesterday's announcement, Louis Vuitton chairman and chief executive officer Pietro Beccari said “The way in which he [Williams] breaks boundaries across the various worlds he explores aligns with Louis Vuitton's status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.” ...

How much does Louis Vuitton pay Pharrell Williams? ›

During February 2023, Louis Vuitton announced they appointed Pharrell Williams as the new men's creative director. That new gig is currently paying Pharrell Williams an average $25 million per year.

When did Pharrell become the creator of Louis Vuitton? ›

Paris, February 14th, 2023 – Louis Vuitton is delighted to welcome Pharrell Williams as its new Men's Creative Director, effective immediately. His first collection for Louis Vuitton will be revealed this June during the Men's Fashion Week in Paris.

Who is the menswear designer for LVMH? ›

Louis Vuitton named music producer Pharrell Williams as its new menswear designer, filling a role previously held by the late Virgil Abloh. The appointment is effective immediately and Williams will unveil his debut collection at the Paris menswear fashion week in June, the French brand said in a statement Tuesday.

How did Pharrell become a fashion designer? ›

Parallel to his music career, Williams established a presence in the fashion industry. He struck an early friendship with Japanese streetwear pioneer Nigo, with whom he joined forces in 2005 to create the brands Billionaire Boys Club and Ice Cream. He has also collaborated with Chanel, Moncler and Adidas.

Who is the male face of Louis Vuitton? ›

pharrell williams is the new face of louis vuitton's menswear.

What ethnicity is Pharrell? ›

His ancestry goes back many generations in Virginia and North Carolina. One of his ancestors journeyed to West Africa in 1831, prompting other relatives to emigrate from the U.S. to Liberia in 1832.

Is Pharrell Williams a billionaire? ›

Williams has an impressive net worth of $250 million as of 2024, according to Celebrity Net Worth.

How did Pharrell get so rich? ›

Pharrell Williams built his massive fortune out of his contributions to the music and fashion industries. His successful roles as a singer-songwriter and record producer have added to his musical earnings.

Who owns most of Louis Vuitton? ›

Bernard Arnault is the founder, chairman, CEO and largest shareholder of LVMH, making him the world's 3rd richest person as of 2024.

How is the Louis Vuitton guy so rich? ›

Arnault, the 75-year-old CEO of French luxury conglomerate LVMH Moët Hennessy Louis Vuitton, or LVMH for short, built his fortune over almost four decades, amassing a luxury-goods empire that includes some of the best-known brands in fashion, jewelry, and alcohol, including Louis Vuitton, TAG Heuer, and Dom Pérignon.

Who replaced Louis Vuitton? ›

Musician Pharrell Williams to replace Virgil Abloh as Louis Vuitton menswear designer | CBC News.

Who is the head designer for Louis Vuitton men's? ›

Pharrell Williams succeeds Virgil Abloh as the head of men's designs at Louis Vuitton.

Who is the black designer for Louis Vuitton? ›

Virgil Abloh was born on September 30, 1980, in Rockford, Illinois, to parents from Ghana. His mother was a seamstress and his father managed a paint company. From his mother, he learned how to sew. Abloh was raised in Rockford, where he attended Boylan Catholic High School, graduating in 1998.

Who is the designer of Louis Vuitton now? ›

Embodying the avant-garde spirit of the Maison, Nicolas Ghesquière continues his creative journey after ten years with Louis Vuitton, in an ongoing expression of his signature feminine aesthetic.

Why did Louis Vuitton choose their logo? ›

The Louis Vuitton logo is basically a Japanese inspired flower motif which was created as a way to prevent coun- terfeiting of the Parisian company's designer luggage. This memorable logo is now synon- ymous with luxury, brilliance and indulgence, often worn by various celebrities as a fashion statement.

What is the Louis Vuitton controversy? ›

From Louis Vuitton to Chanel, fashion's recurring cultural appropriation controversies. In early June, Louis Vuitton was accused of imitating a traditional Romanian blouse without acknowleding its origin. The fashion industry is regularly accused of cultural appropriation.

Who inspired Pharrell Williams? ›

In the past, Williams has stated that he does not have any direct musical influences, but he has expressed his admiration for several musicians, including Michael Jackson, J Dilla, Stevie Wonder, Donny Hathaway, Marvin Gaye, Rakim, and Q-Tip.

What brand does Pharrell Williams own? ›

From music to fashion

Pharrell's journey from a Grammy-winning musician to a fashion mogul is nothing short of remarkable. His clothing brand, Billionaire Boys Club, often called BBC, debuted in 2003 alongside his partner Nigo. Other brands under the BBC umbrella include Ice Cream, Bee Line, and Billionaire Girls Club.

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