Was This $100 Billion Deal the Worst Merger Ever? (Published 2022) (2024)

Media|Was This $100 Billion Deal the Worst Merger Ever?

https://www.nytimes.com/2022/11/19/business/media/att-time-warner-deal.html

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Was This $100 Billion Deal the Worst Merger Ever? (Published 2022) (1)

At Time Warner, executives saw AT&T as just a “big phone company from Texas.” At AT&T, they thought Hollywood would play by their rules. That combination led to strategic miscalculation unrivaled in recent corporate history.

Credit...Nicolas Ortega

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Was This $100 Billion Deal the Worst Merger Ever? (Published 2022) (2)

By James B. Stewart

James B. Stewart, a columnist at The New York Times, interviewed more than two dozen people involved in the AT&T-Time Warner merger and its aftermath, including both former chief executives.

Soon after a sweeping courtroom victory in 2018 cleared the way for AT&T’s $100 billion takeover of Time Warner, John Stankey, AT&T’s chief operating officer and the newly anointed chief executive of Warner Media, summoned his top Warner Media executives to a meeting at the Time Warner Center off Columbus Circle.

They included Kevin Tsujihara, the head of the Warner Bros. movie studio; Richard Plepler, the head of HBO; and Jeff Zucker, CNN’s chief executive. Mr. Stankey handed them a typed document titled “Operating Cadence and Style,” and sat there while they read it. The memo was two pages, single-spaced, and the silence stretched for what seemed an excruciating length.

The document, which was reviewed by The New York Times, told them how to approach and interact with their new boss. Accustomed as they were to emailing, texting or calling Time Warner’s previous chief executive, Jeff Bewkes, pretty much any time of the day or night, such a directive had never proved necessary. Now their dismay mounted.

Among Mr. Stankey’s dictates: 30 minutes was the “default” length for meetings, Saturdays were reserved for “quality time” with his family, and he expected to be home for dinner by 6:30 or 7. “My routine is important to me,” Mr. Stankey wrote.

Although “I really, really don’t like formal presentations and PowerPoint, I do like brief bullet outlines and references to working documents,” he elaborated. “I prefer to reserve more formal slide decks for moments of seminal importance. I will invest to get messages right and articulated when it counts and has the opportunity to move an issue of significance.”

Few details were overlooked: “Digital documents are preferred,” Mr. Stankey wrote, “with PDF format the minimum standard.”

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Was This $100 Billion Deal the Worst Merger Ever? (Published 2022) (2024)
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