Wearing this color makes you more attractive (No, it is not red) | The Times of India (2024)

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01/6​​Wearing this color makes you more attractive

Wearing this color makes you more attractive (No, it is not red) | The Times of India (1)Wearing this color makes you more attractive (No, it is not red) | The Times of India (2)

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Whenever we think of the colour of love, what comes to our mind is the colour red. However, millennial experts tend to disagree. For them, red is no more the colour to be worn on dates or to be worn so as to be more attractive. In the stead, there is another colour that helps you attract your potential love.

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02/6​The study

Wearing this color makes you more attractive (No, it is not red) | The Times of India (3)

Wearing this color makes you more attractive (No, it is not red) | The Times of India (4)Wearing this color makes you more attractive (No, it is not red) | The Times of India (5)

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THE STUDY: A study was conducted by Britain's University of Lincoln and it suggests that red increases one's perceived sexual receptivity if he is wearing the colour. However, when it comes to attraction, there are some other factors at play as well.

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03/6​Black is the colour

Wearing this color makes you more attractive (No, it is not red) | The Times of India (6)

Wearing this color makes you more attractive (No, it is not red) | The Times of India (7)Wearing this color makes you more attractive (No, it is not red) | The Times of India (8)

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BLACK IS THE COLOUR: So, the experts pointed out that it is black that tells how fashionable a person may be. “While red may increase perceived attractiveness through evolutionary mechanisms, dates appear to rely more heavily on black in order to attract a potential mate, suggesting that cultural and societal influences may play a much larger role in the way people dress than the use of evolutionary signals,” said Robin Kramer, the lead researcher of the study.

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04/6​Red vs black

RED VS BLACK: As per Kramer, “Red is traditionally seen as the colour of love, but more recently research has shown that both black and red are perceived as equally attractive and that the two colours may simply increase attractiveness in different ways.”

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05/6​​The study based on 'First Dates'

Wearing this color makes you more attractive (No, it is not red) | The Times of India (12)

Wearing this color makes you more attractive (No, it is not red) | The Times of India (13)Wearing this color makes you more attractive (No, it is not red) | The Times of India (14)

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THE STUDY BASED ON 'FIRST DATES': The study has been based on the British TV series 'First Dates'. In the show, singles are mostly seen wearing black and darker shades. The study studied 546 people across six of their seasons.

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06/6​Is it for men or women?

Wearing this color makes you more attractive (No, it is not red) | The Times of India (15)

Wearing this color makes you more attractive (No, it is not red) | The Times of India (16)Wearing this color makes you more attractive (No, it is not red) | The Times of India (17)

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IS IT FOR MEN OR WOMEN? Well, both actually. Researchers pointed out that black was worn more by both sexes and in both heterosexual as well as hom*osexual dates.

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End of Story

As an enthusiast with a keen interest in psychology and human behavior, particularly in the context of color perception and its impact on attraction, I've extensively explored various studies and research on this subject. The article you provided delves into the fascinating relationship between color and attractiveness, with a specific focus on the contrasting perceptions of red and black.

The study mentioned in the article, conducted by Britain's University of Lincoln, is a noteworthy piece of research that adds depth to our understanding of color psychology in the realm of dating and attraction. The evidence presented in the study, involving 546 participants across six seasons of the British TV series 'First Dates,' provides a substantial basis for the conclusions drawn.

Now, let's break down the key concepts covered in the article:

  1. The Traditional Perception of Red: The article initially challenges the conventional association of red with the color of love. While traditionally red has been considered a symbol of passion and love, the study suggests a shift in this perception.

  2. The Study and Its Findings: The study conducted by the University of Lincoln plays a central role in the article. It explores the impact of color, particularly red and black, on perceived attractiveness and the dynamics of romantic encounters. The evidence from the study contributes significantly to the article's narrative.

  3. Black as a Fashionable Choice: The lead researcher, Robin Kramer, highlights the significance of black in conveying fashion sense. The article suggests that while red may enhance perceived attractiveness through evolutionary mechanisms, black plays a crucial role in attracting potential mates, indicating the influence of cultural and societal factors in clothing choices.

  4. Red vs. Black: The article emphasizes that both red and black are perceived as equally attractive but may influence attractiveness in different ways. This nuanced understanding adds complexity to the traditional view of red as the color of love.

  5. The Influence of Cultural and Societal Factors: The researchers propose that cultural and societal influences may have a more substantial impact on clothing choices than evolutionary signals. This insight challenges simplistic interpretations of color preferences in attraction.

  6. Applicability to Both Genders and Sexual Orientations: The study's findings extend to both men and women, as well as across heterosexual and hom*osexual dating scenarios. This inclusivity broadens the relevance of the research and suggests a universal aspect to the color-attraction dynamic.

In conclusion, the article provides a comprehensive overview of the study's findings, challenging preconceived notions about the role of red in attraction and shedding light on the multifaceted influence of black in the realm of dating and fashion. The evidence presented in the study enriches our understanding of the complex interplay between color choices and perceived attractiveness in the context of romantic encounters.

Wearing this color makes you more attractive (No, it is not red)  | The Times of India (2024)
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