What Do Fashion Bloggers Do With Their Clothes? (2024)

For fashion influencers, having a large collection of clothing is often unavoidable. It comes with the Instagram territory: sharing daily outfits of the day (#OOTD) can take a lot of preparation, shooting, and outfit planning. But what do they do with all their clothes?

Discover how influencers create, curate, and mix up their wardrobe in this guide...

Fashion Influencers: How Do They Afford All Those Clothes?

For many of the big bloggers and Instagram influencers focusing on fashion, their wardrobes grow very quickly - but how do they afford it? Well, while they may purchase a few items themselves, many influencers receive gifted items for free, in return for promoting the pieces on their social media channels.

In fact, fashion brands such as Boohoo, Fashion Nova, and Pretty Little Thing rely on influencers accepting free items from them, as a way of promoting their latest collections and ranges.

So influencers can find themselves with large wardrobes very quickly - on top of their own existing wardrobe, and any items they buy themselves, they have to juggle all of the gifted items that fashion brands give to them as payment for promoting them!

What Do Fashion Influencers Do With Their Clothes?

Many fashion influencers actually find it very difficult to organise all their clothes - especially when they are receiving new pieces every week!

At , our aim is to give all these unwanted, unworn, and pre-loved clothes a new life. We work with some of the biggest influencers in the UK to help them clear their wardrobes, and sell their pieces on our website at a great discount.

So in short: when fashion influencers have too many clothes, they sell them through Reliked!

Where To Buy Influencer Fashion in the UK

If you're looking to style yourself out like a fashion influencer, Reliked is the place to shop. Every item on our site comes from a fashion influencer or celebrity who would like to sell on their item, as well as donate at least 5% of each sale to charity.

Some of the top style influencers we have on our site include:

      If you're looking to shop for Instagram-worthy items, make sure to check out our New In section, as well as Luxury Fashion,Beauty and Homewares.

      How to Become a Fashion Influencer

      If you're looking to become a fashion influencer yourself, here are a few great tips to do so:

      1. Define your style and what you stand for
      2. Share your outfits and thoughts on Instagram or a blog
      3. Post consistently and frequently on your chosen platform
      4. Follow similar accounts and engage with influencers you love following
      5. Be selective with what you wear, how you style yourself, and which brands you work with
      6. Go for sustainable fashion where possible - it's in right now!
      7. Sell any unwanted items through Reliked - apply to join here

      Remember, fashion influencing takes a lot of work, styling, and positivity. It's a whole new industry, and even becoming a microinfluencer is a big achievement! Plus, if you share anything you've got from Reliked, make sure to tag usRelikeduse thehashtag#WearTheirWardrobe!

      What Do Fashion Bloggers Do With Their Clothes? (2024)

      FAQs

      What Do Fashion Bloggers Do With Their Clothes? ›

      Now, you might wonder what bloggers do with all their clothes and stuff if they get so many free goodies. The answer is quite simple; some bloggers choose to keep very expensive designer clothes for themselves, while others are offering the goods as a prize for a social media giveaway.

      Do fashion influencers get free clothes? ›

      Yes, influencers do get free clothes in exchange for promoting a brand on social media. It is a common practice for influencers to partner with fashion brands in order to gain exposure and grow their own personal brand.

      How do fashion bloggers get clothes? ›

      A lot of bloggers get sent free clothing (gifted PR items) as they start growing, which helps them get more items for content. As you grow your fashion influencing business, you will get more discount codes you can use, free items for yourself and also work on paid campaigns with clothing brands.

      Do influencers rent clothes? ›

      Many feel the pressure to constantly buy new clothes to stay current, but this can quickly become expensive and it's absolutely unsustainable. However, a new trend is emerging among fashion influencers who are turning to fashion rental programs, like our own ModLux. Rent, to keep their wardrobe fresh and up-to-date.

      How do fashion bloggers get paid? ›

      Bloggers get paid through several avenues, including sponsored/paid partnerships, affiliate commissions, ad placement on their blogs, selling their own product/services, coaching, consultation, and more.

      How to get brands to send free clothes? ›

      To get companies to send you free stuff, including samples and coupons, you can take a direct approach by simply asking. You can also try signing up for newsletters, as well as complaining when a product is bad. Most companies want to keep their customers happy, so they'll often send you products if you just ask.

      How much do clothing brands pay influencers? ›

      Instagram influencer pricing
      Type of InfluencersRate
      Micro (10-100k followers)$100-500
      Mid (100-500k followers)$500-$5k
      Macro (500k-1m followers)$5-$10k
      Mega (1m+ followers)$10k+
      1 more row
      Jan 16, 2023

      Who is the highest paid Instagrammer? ›

      1. Cristiano Ronaldo (@cristiano) One of the most well-known football players in the world, Christiano Ronaldo hardly needs an introduction.

      How much does the average Fashion Blogger earn? ›

      How much does a Fashion Blogger make? According to Ziprecruiter, Fashion Bloggers make a national average of $37,767 or $18.16 an hour (as of June 2022). In general, entry-level bloggers make around $25,000 annually, with senior-level bloggers making $41,000 a year.

      How much do influencers spend on clothes? ›

      47% of influencers have spent $1-$50 on clothes or accessories after seeing them on an influencer. 33% have spent $50-$100 and 19.5% have spent more than $100.

      Who pays you to be an influencer? ›

      How do influencers make money? Social media influencers make money with sponsored posts, affiliate marketing, brand partnerships, official network monetization programs, merchandising, and direct donation (tipping, subscriptions, etc.).

      Who actually pays influencers? ›

      The most common way is getting paid by companies, brands, and services. Typically, they need to create content and get paid by the agreed rate. Some do commissions too — just like in affiliate marketing and collaborations. Another way is through product promotion or displaying ads on their content.

      What expenses do influencers have? ›

      Content creator and influencer write-offs can include electronics, office furniture, advertising, supplies, domain and hosting fees, and insurance. If an item, such as a computer or mobile phone, does double duty for business and personal use, you can only deduct the portion of the expense related to the business use.

      How much does Instagram pay for 1 million followers? ›

      Influencers with followings between 1,000 and 10,000 followers earn $1,420/month on average while influencers with over a million followers earn $15,356/month.

      How much do beginner bloggers make? ›

      Many blog owners earn a modest $200 to $2,500 a month in their first year of blogging. Established bloggers who implement strong monetization strategies earn $3,500 to $15,000 monthly. Top bloggers can earn seven-figure incomes from their blogs. There are different types of roles and streams of income for bloggers.

      What app buys your clothes from you? ›

      Twig, which launched in 2021, takes this idea and adds a new twist. Instead of just providing a platform for sellers and buyers, you upload items you want to sell, the app gives you a valuation, and you ship it off to them for instant cash.

      How do you ask for free stuff as an influencer? ›

      The Golden Rule of Getting Free Stuff
      1. Be Nice. ...
      2. Don't Ask for Free Stuff. ...
      3. Explain Why Your Audience is the Perfect Fit for Their Product. ...
      4. You are Basically Making a Sales Pitch. ...
      5. It's Okay Not to Have a Lot of Views or Subscribers. ...
      6. Offer Companies More Than Just One-Off Cooperation.

      Can I get paid to wear clothes? ›

      While actually getting paid to wear clothes is unlikely, it is possible for enthusiastic fashionistas to earn some extra cash, or free clothing, by promoting fashion brands and retailers.

      How much do people with 100k followers make on Instagram? ›

      The earning potential of an Instagram influencer with over 100k followers depends on different factors, but it typically ranges from $1,000 to $5,000 per sponsored post. An Instagram influencer with 100,000 followers falls into the macro-influencer category.

      How much does Zara pay influencers? ›

      Elaluz and Kopari Beauty offer the highest commission of 20%, while fashion brand Zara offers just 8%. The majority of the brands on the list pay out 15% commission rates, although the average is 16%. The Yes pays 17% and Pat McGrath pays 16%.

      How much does Instagram pay for 1,000 views? ›

      The average pay rate for 1000 views on Instagram can vary widely depending on factors such as the country, niche, and influencer. According to recent reports, the average pay rate for 1000 views on Instagram ranges from $0.10 to $0.50, although some influencers have reported earning as much as $5 per 1000 views.

      Who is the richest female influencer? ›

      Kylie Jenner is the richest Instagram influencer in the US in 2022.

      Who is the highest paid non celebrity influencer? ›

      Check out the top 5 highest-paid, non-celebrity Instagram influencers and how much they charge per post:
      • Lele Pons: $180,000; 46M followers.
      • Charli D'Amelio: $173,000; 44.4M followers.
      • Addison Rae: $156,000; 40.1M followers.
      • Sommer Ray: $108,000; 26.8M followers.
      • Dixie D'Amelio: $100,000; 24.9M followers.
      Apr 12, 2022

      How much does TikTok pay? ›

      According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.

      Who is the most successful fashion blogger? ›

      These are the top 10 most famous and trendy fashion bloggers:
      • Atlantic-Pacific.
      • The Daileigh.
      • Egg Canvas.
      • The Fashion Guitar.
      • Girl With Curves.
      • Harper & Harley.
      • Hello Fashion.
      • My Fash Diary.
      Jan 31, 2023

      Can anyone become a fashion blogger? ›

      To become a fashion blogger and influencer, you will need to create a blog or website for yourself. This can be done by signing up with WordPress or another website building platform. Once your site is created, you'll need to start posting content regularly.

      How much money does 1,000 views make on Blogger? ›

      How Much Do Bloggers Make Per 1,000 Views? Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views. A blog that receives 10,000 views per day may generate about $20 to $50 in income.

      Do influencers write off clothes? ›

      That said, any costs associated with purchasing clothing and products are deductible. This includes: Fitness clothing for those workout videos. Lingerie counts as a tax deduction for models or 1099 OnlyFans content creators.

      Do influencers get a lot of free stuff? ›

      While some influencers may receive free products as part of brand deals, many influencers are paid for their work. However, in the early stages of their career, some influencers may primarily receive barter deals or products in exchange for promotion.

      Do influencers buy their followers? ›

      Unfortunately, not all influencers follow the rules, a small number have purchased fake followers, while others fall victim to Instagram bots. In any case this is incredibly damaging to an influencer's reputation and authenticity, not to mention a highly expensive mistake for brands to make!

      How many followers do you need to be an influencer? ›

      People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.

      Is it hard to become a paid influencer? ›

      But, for most of us, to become a paid social media influencer, you have to build an audience from the ground up. While gaining influencer status in an increasingly competitive digital landscape is challenging, by doing the right things consistently, it is possible.

      How do influencers start out? ›

      How to become an influencer in your industry
      • Find your niche. ...
      • Choose your social media platforms. ...
      • Develop your content strategy. ...
      • Build and maintain a website. ...
      • Be consistent. ...
      • Have an opinion. ...
      • Engage with your audience. ...
      • Grow your network.
      Jan 26, 2023

      Do influencers pay taxes? ›

      Influencers are considered self-employed and are responsible for paying their own self-employment and income taxes. If your tax liability is over $1,000, then the IRS recommends making quarterly estimated payments.

      Is Instagram going to stop paying influencers? ›

      One of the most significant impacts of Facebook and Instagram's decision to stop paying influencers for reels is the potential decrease in reach and engagement for businesses that rely on influencer marketing.

      How many followers do you need to be paid on Instagram? ›

      The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.

      Can influencers write off hair? ›

      Similar to makeup costs, hair care expenses only qualify as a tax deduction when they are specifically for work-related photoshoots or shows. If you order your products from a professional supplier and only use them for performances or shoots, then you can claim the deduction.

      What can you write off on OnlyFans? ›

      Any expenses incurred in running your OnlyFans page, such as pens, printer paper, and toner, are tax-deductible. You can deduct the costs of your internet service provider that are used for your OnlyFans business. The percentage of cell phone expenses used for OnlyFans business is tax-deductible.

      What is an influencer package? ›

      An influencer kit, also known as a media kit or press kit, is a box or package that is sent to influencers (people with a large following on Instagram, TikTok and other social media platforms) to promote a brand or product.

      Do influencers get free stuff? ›

      There are a number of benefits to being an influencer, including: Financial gain: Influencers can make money through sponsored posts, where they promote a brand's product or service in exchange for a fee. They may also receive free products or services from brands in exchange for promoting them.

      What are the benefits of fashion influencers? ›

      10 benefits of influencer marketing
      • Increase brand awareness. ...
      • Crack new markets. ...
      • Increase social media following. ...
      • Get feedback on your product. ...
      • Gain credibility and trust. ...
      • Increase sales and repeat orders. ...
      • Bring new content to your audience. ...
      • Use micro-influencers to keep costs down.
      Oct 6, 2022

      Do celebrities have to pay for their outfits? ›

      Unsurprisingly, the stars are not expected to fork out for their gowns and baubles, with many designers happy to pay for their dresses to be put on show.

      How many followers do you need to be a paid influencer? ›

      10,000–50,000 followers = Micro-influencer. 50,000–500,000 followers = Mid-tier influencer. 500,000–1,000,000 followers = Macro-influencer. 1,000,000+ followers = Mega-influencers.

      Who pays influencers the most? ›

      Who is the most paid social media influencer?
      • Cristiano Ronaldo, who makes $2,4 million per sponsored post.
      • Kylie Jenner, who earns nearly $1,8 million per sponsored post.
      • Selena Gomez, who makes nearly $1,7 million per sponsored post.
      • Kim Kardashian-West, who makes $1,6 million per sponsored post.
      Feb 1, 2023

      Do fashion influencers make good money? ›

      Top influencers can make hundreds of thousands of dollars to millions per year. Kylie Jenner, for example, is rumored to earn $1 million for each Instagram post. As a result, it is not uncommon for influencers to earn a six-figure wage or more if they do things well.

      What makes a fashion influencer? ›

      A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations.

      Why are fashion bloggers important? ›

      Fashion bloggers can influence their followers' thoughts, offer a variety of fashion product reviews, and take part in the decision-making processes of consumers thanks to the popularity of social media and their ability to develop a significant following on various social networks.

      Why are Shein dresses so cheap? ›

      By outsourcing labor, clothing retailers can cut costs and boost profits by paying workers less. And, when labor costs are cut, product costs can be cut, too, leading to super affordable clothing. In short, Shein produces its clothes in generic wholesale factories to keep its costs at a minimum.

      How much does Shein pay their influencers? ›

      With the program, fashion bloggers or website owners can market Shein products and earn a commission (up to 20%) for each referral and sale.

      Is the free Shein clothes legit? ›

      Thousands of online shoppers and fashionistas want answers to the same question: Is SheIn legit? While plenty of online reviews say otherwise, the short answer is: Yes. SheIn is a legit clothing brand, but you should always shop with caution.

      What do celebrities do with their clothes after they wear them once? ›

      They Are Given Back To The Designers

      Most of the times, the expensive outfits that are loaned to the celebrities are given back to the designers, as the clothes do not fetch anything more beyond the event.

      Is it legal to sell a shirt with a celebrity on it? ›

      While using celebrities may be a mortal sin on your t-shirt designs, national symbols, flags, and political figures are generally considered public domain and are in the fair game. Making shirts for political figures are generally a safe way to sell tees.

      Is it illegal to sell t shirts with celebrities on them? ›

      It's generally not permissible to print celebrity images on merchandise without authorization to do so. Business owners who use celebrity images on T-shirts without permission are potentially setting themselves up for a legal battle that could lead to a big payout to the celebrities involved.

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