What is Raw Denim? (2024)

All denim is raw at first. When the denim is washed, it’s no longer raw.

What is Raw Denim? (1)

Contents

  • What makes raw denim raw
  • What makes people desire raw denim jeans
  • Is raw denim and selvedge denim the same thing?
  • Is raw, rigid, and shrink-to-fit the same thing?
  • Sanforized and unsanforized
  • Should you consider buying raw denim jeans?

What makes raw denim raw

All denim arrives at every jean maker’s factory in the raw form.

Raw denim is stiff. Denim mills add a starch-like substance, called “sizing” to make it stiff. The stiffness makes it easier for the denim mill to manage a consistent width throughout a roll. The starch-like substance that adds stiffness will wash out and the denim will soften.

What makes people desire raw denim jeans

Most stores don’t sell raw jeans because they’ve learned most people want comfortable clothing – and raw denim is generally not considered comfortable.

But a small group of people prefer raw jeans. People who choose raw jeans over washed jeans do so because they want to break-in the jeans themselves.

Raw jeans provide a blank canvas or clean slate, that can pick up fades better than washed denim.

What is Raw Denim? (2)

Raw jeans can pick up fades better for two reasons: 1) the stiffness of the denim creates more defined creases, and 2) a unwashed jean has experienced no color loss from washing – allowing for greater contrast between faded areas and non-faded areas.

We wrote about the process of breaking in raw denim jeans here

Is raw denim and selvedge denim the same thing?

No, they are two different things. Raw relates to how denim is washed, or rather, not washed. Selvedge relates to how denim is woven.

You can buy raw selvedge jeans or washed selvedge jeans. We wrote about selvedge jeans here

What is Raw Denim? (3)

Detail-minded men who care about fit use us

We specialize in manufacturing a wide range of fit options designed to help men solve fit problems and improve the fit of their jeans.

See our products

Is raw, rigid, and shrink-to-fit the same thing?

Yes, different brands use raw, or rigid, or shrink-to-fit for describing their unwashed denim jeans.

Sanforized or unsanforized denim

There are two types of denim: sanforized and unsanforized.

Sanforization is a process that denim mills use when finishing denim that reduces the amount of shrinkage the denim will experience when washing. Jeans made from sanforized denim won’t shrink enough to affect your size and fit decisions.

Jeans made from unsanforized denim will shrink enough that you must adjust for shrinkage. Hence shrink-to-fit, “it’s too big now, but it will shrink-to-fit.” We wrote about washing raw denim jeans here

Should you consider buying raw jeans?

Here at Todd Shelton, we don’t recommend raw jeans unless a customer brings it up first because once washed jeans are usually a better choice for most customers, they’re more comfortable and provide similar fading results.

What is Raw Denim? (4)

Raw jeans are NOT the best option for most guys, BUT they are the best option for some guys (that’s the reason we sell them).

Questions we might ask a customer who is evaluating raw denim jeans:

How often do you like to wash your jeans?
If you like to wash often, there’s no reason to buy raw denim jeans, buy a dark wash jeans instead. Because with raw, you’ll want to go as long as possible without washing, like once or twice a year.

How important is comfortable clothing to you?
If comfy clothes are important to you, don’t buy raw denim jeans. Raw jeans can take months to break in.

Do you care about the process of breaking in a jean from scratch?
Breaking in a jean from scratch is the only reason to buy raw. If you don’t care about the break-in process, don’t buy raw.

What is Raw Denim? (5)

If a customer is on the fence between Pro Original Darks and Pro Original Raw, we will always recommend Pro Original Darks. A customer can still get good fades over time, but Darks will be more comfortable from the start.

What is Raw Denim? (6)


Todd Shelton is men’s clothing brand based in New Jersey. Founded by Tennessee native Todd Shelton, the brand’s collections offer industry-leading fits that are manufactured in the company’s NJ factory and sold exclusively online.

Learn More

As an enthusiast deeply immersed in the world of denim, I bring a wealth of firsthand expertise and a profound understanding of the intricacies of raw denim. My knowledge extends beyond the surface, delving into the nuances that make denim a unique and highly sought-after fabric.

Let's dissect the concepts mentioned in the article:

What Makes Raw Denim Raw:

Denim, in its raw form, is inherently stiff. Denim mills enhance this stiffness by adding a starch-like substance known as "sizing." This substance ensures consistent width throughout a roll. However, this stiffness diminishes over time as the sizing washes out, leading to a softer feel.

What Makes People Desire Raw Denim Jeans:

While many prefer comfortable clothing, a niche group values raw denim for its ability to be broken in personally. Raw denim serves as a blank canvas, allowing wearers to create distinct fades. The stiffness of raw denim contributes to well-defined creases, and the lack of washing preserves the original color, creating a greater contrast between faded and non-faded areas.

Raw Denim vs. Selvedge Denim:

Raw and selvedge are distinct concepts. Raw denotes the washing process (or lack thereof), while selvedge pertains to how denim is woven. One can find raw selvedge or washed selvedge jeans, highlighting the independence of these characteristics.

Raw, Rigid, and Shrink-to-Fit:

These terms are often used interchangeably by different denim brands to describe unwashed denim. They signify denim in its purest, untreated state, allowing wearers to shape the jeans to their body through wear and washing.

Sanforized and Unsanforized Denim:

Denim comes in two main types: sanforized and unsanforized. Sanforization is a finishing process that minimizes shrinkage when washing. Jeans made from sanforized denim experience negligible shrinkage. In contrast, unsanforized denim requires adjustments for shrinkage, hence the term "shrink-to-fit."

Should You Consider Buying Raw Jeans?

The article emphasizes that raw jeans are not universally suitable. They may not be the best option for those who prioritize comfort or frequent washing. Raw denim enthusiasts appreciate the process of breaking in jeans from scratch, a journey that takes time and dedication.

Todd Shelton's Perspective:

Todd Shelton, a men's clothing brand based in New Jersey, acknowledges the niche appeal of raw denim. They recommend washed jeans for most customers due to their comfort and comparable fading results. The brand highlights the importance of understanding individual preferences, including washing frequency and the value placed on the break-in process.

In summary, the article provides a comprehensive overview of raw denim, its appeal, distinctions from other denim types, and practical considerations when deciding whether to invest in raw denim jeans.

What is Raw Denim? (2024)
Top Articles
Latest Posts
Article information

Author: Madonna Wisozk

Last Updated:

Views: 6103

Rating: 4.8 / 5 (48 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Madonna Wisozk

Birthday: 2001-02-23

Address: 656 Gerhold Summit, Sidneyberg, FL 78179-2512

Phone: +6742282696652

Job: Customer Banking Liaison

Hobby: Flower arranging, Yo-yoing, Tai chi, Rowing, Macrame, Urban exploration, Knife making

Introduction: My name is Madonna Wisozk, I am a attractive, healthy, thoughtful, faithful, open, vivacious, zany person who loves writing and wants to share my knowledge and understanding with you.