Each year, Google reveals its lists of top trending searches, giving readers an overview of the world’s most popular keyword and topics in different categories. The lists show what people searched for the most, offering a representation of the current world’s situation, including our latest fears and questions.
1. Global searches
In general, the global top searches of 2021 are the following:
As for the United States, top 2021 searches highlight an increased interest in alternative assets like cryptocurrencies and NFTs, as well as economic insecurity, as proved by questions on stimulus checks. The NBA, which also ranked on the global list, topped the US trending search list. Finally, the popular Korean TV series Squid Game that dominated the US streaming rankings is lso on the list. Here are the overall top 10 trending searches in 2021 in the US:
The most popular search term in Belgium is “Euro 2021,” last year’s postponed European football Championship. Belgium’s national “Jupiler Pro League” football competition, the Eurovision 2021, and several covid-related keywords were also among the most searched for topics. The top 10 most googled terms in Belgium are:
The Italian list is dominated by several sport-related searches, including football and tennis. There are also references to Covid-19 and to the entertainment sector.
Even in France, “Euro 2021” ranks first. The top 10 keywords also include several coronavirus-related terms, such as “pass sanitaire” and “confinement.”
Global most trending Google search keywords 2021, by peak search volume. "Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month.
Who is the most searched person on Google in the US? According to a variety of sources, Taylor Swift is the most searched person on Google with 7.48 million searches in the US.
While not providing specific information about who has searched, Google Alerts can help you stay informed about new content related to your name. By setting up alerts for your name or relevant keywords, Google will send you email notifications whenever new search results are indexed.
However, according to Google, the least searched keywords on the internet are "Elvis has left the building," "Who is buried in Grant's tomb?" and "Are there penguins in North America?"
The list is headed by the American football player Damar Hamlin, while it also reflects that the top 10 have little in common with each other (beyond being world-famous stars).
The most searched person on Google in January 2024: Taylor Swift (American pop superstar Taylor Swift is going viral on social media due to fake, inappropriate images generated by AI circulating online, particularly on X.)
The easiest way to find the most searched keywords is to use Google Trends, which provides up-to-date information on keyword popularity. To find the most searched keywords for your ad campaigns, try Google Keyword Planner.
People tend to be more curious about what's popular and relevant, rather than obscure or offbeat topics. However, according to Google, the least searched keywords on the internet are "Elvis has left the building," "Who is buried in Grant's tomb?" and "Are there penguins in North America?"
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