Posted by : Mercury Labels Ltd on Monday, October 26, 2020 in Waterproof and Weather Proof Labels.
Waterproof labels and stickers can play an important and integral role in almost any marketing or branding strategy. If looking to take your marketing outdoors, weatherproof labels and stickers can be great for delivering a strong and memorable message.
But which types of stickers are waterproof and where can they be used? More importantly, is there a difference between waterproof labels and water resistant printed labels?
Waterproof vs. Water-Resistant
Generally speaking, the vast majority of custom labels are water-resistant to an extent. At least, in the case of those that are printed on durable polypropylene material, which in some instances are finished with an oil and water-resistant laminate.
However, while a water-resistant label can stand up to some moisture, both its adhesive properties and its visual design will not be totally impervious to water. Over time, the adhesive and the visual appeal of a water-resistant label would be compromised, if exposed to moisture on a prolonged or regular basis.
By contrast, labels and stickers that are genuinely waterproof cannot and will not be compromised by the presence of moisture. Even when exposed to moisture regularly or for prolonged periods of time, the adhesive and the design of the label remain undamaged.
These are therefore the types of labels used to create stickers to be used in moist and humid environments, or where the stickers will be exposed to the elements outdoors. From bumper stickers to window stickers to all types of outdoor advertising stickers, 100% waterproof labels are created with durability and longevity in mind.
What Are the Main Types of Waterproof Stickers?
For the most part, waterproof stickers are usually designed and manufactured using high-quality vinyl. There are two primary types of waterproof vinyl available, which in both instances have the same durable and highly resistant properties:
- White Waterproof Vinyl
- Clear Waterproof Vinyl
The only difference is that with white vinyl, your design is framed on a white background. Otherwise, the two are exactly the same in terms of their capacity to be created in any shape, design, specification and quantity required.
Where clear or white waterproof vinyl stickers are appropriately manufactured so that they are relentlessly durable and can be used just about anywhere. You can stick them on the exterior window of your store, you can use them to provide health and safety warnings for your customers or you can use them as an affordable alternative to traditional product packaging.
All with the guarantee of flawless adhesion and a pristine visual aesthetic, irrespective of exposure to moisture.
Ask the Experts…
At Mercury Labels, we offer an extensive range of durable, hard-wearing and comprehensively waterproof stickers and labels for all purposes. Designed and manufactured to order, our labels are suitable for all types of branding, marketing, packaging and promotional projects.
For more information or to discuss your requirements in more detail, contact a member of the team at Mercury Labels today,
