Why trend spotting is important - Spotting Logo Trends Video Tutorial | LinkedIn Learning, formerly Lynda.com (2024)

From the course: Spotting Logo Trends

Why trend spotting is important

- Even though its valuable to understand how we develop the trend reports, this course is designed to empower you, so you can forecast and create the next generation of design on your own. As designers, we tend to have an acute sense of trends and design motifs in particular. We're probably a bit more in-tuned than the general public, but guaranteed, we all can sense when something starts to date itself. And because our design doesn't get produced with a "Best Used By" date, it's not uncommon for consumers to be the first to detect when something's expired. We don't buy apparel that looks like it should've been fresh off the rack three years ago. Your favorite snack food may still be fresh, but we know when the packaging starts to look stale. Color pallets and typography generally run through cycles, and they can be another dead giveaway of an era that's passed. Visually, there are some pretty distinctive elements that cue us into eras of design. I found that album covers are a perfect time capsule for graphic trends. Since they really deal with typography, photography, colors, design motifs, and even the social climate of the moment. All the ingredients that work their way into a great identity. So let's do a warm-up here, and sort out a few covers by decades. You can obviously place most of the artists, but try to stay focused on the graphic clues. Now, I'll be the first to admit that styles and trends never fit into a tidy particular decade. There's always overlap in the likes, so be willing to work with me on these. The '60s type on the Rubber Soul album was bulbous, psychadelic, and hand-drawn... No photoshop yet. Heck, no computers! So any effects are usually done in the darkroom, like posterization or distortion. Color pallets were a riot of chroma and imagery as distorted and surreal as the counter-culture itself. '70s for sure, remind you of a more refined '60s... Still some escapism, but visual elements are airbrushed, chromed, and meticulously finished. Look at the edgy, geometric font for Kiss. And its gradience, and the studs, patent leather, and makeup on the band. Wander that into the '80s and the color pallet gets constrained. Tribal graphics and the Punk look start to emerge, along with sullen dramatic gazes. Graphics of the '90s are feeling their way into the Digital Age. Designers are just glad to be able to control typography themselves, and font options are abundant. Imagery is big-add conceptual, but the marriage of type and graphics are still a bit strained, and color de-saturation is still a thing. The new millennium swings both ways. We embrace our techno on one side, and on the other create the restraint of hand-crafted. Color is cleaner, and we've mastered imagery and layering, and photoshop technique for the sake of technique is vanished. Step into the teens and you start to see a whole new aesthetic of what we can achieve technologically. And frankly, print capabilities have taken a backseat to our digital interface. Graphics are more concerned with being scalable and even dimensional. As dated as each of the prior decades may have looked to you now, at the moment of their inception, they were as relevant as our culture could create. Design legend Tom Geismar shared with me the following comment: "Nothing dulls as quickly as the cutting edge." That trend we embrace today will look naive and threadbare a decade from now. By enhancing our ability to spot trends, we can protect ourselves from propagating a design beyond its best years. We can also forecast ahead. We draw upon our informed position to evaluate where the next trend is likely to emerge.

Contents

Why trend spotting is important - Spotting Logo Trends Video Tutorial | LinkedIn Learning, formerly Lynda.com (2024)

FAQs

Why trend spotting is important? ›

Trendspotting lets you see trends before they happen and get ahead of your competitors by taking advantage of opportunities before others.

What are the 3 ways to spot a trend? ›

How to Spot a Trend: Listening for the Shift
  • Pay Close Attention. The most important thing you can do to spot a trend is to always be listening. ...
  • Don't Get Distracted. As you're listening, watch out for those shiny objects (a.k.a. fads). ...
  • Follow Through. ...
  • Stay Agile.
May 27, 2021

What element is very important in spotting a trend? ›

The three fundamental elements – basic needs, external change and innovations – will help you understand consumer trends.

What is trend spotting trends? ›

Trendspotting represents the process of predicting trends before they enter the mainstream, while also analyzing whether or not that trend is relevant to your business. Social marketers are natural trendspotters.

What are the 5 elements of trends? ›

ELEMENTS AND
  • Trends are popularly accepted. by many industries and people. CULTURAL BASIS. A trend is rooted on the people's. cultural traditions, beliefs, and values. A trend persists and continues. because people have seen it as part of. society's culture. TRANSITORY INCREASE. ...
  • Ideas and Ideologies.
  • Social and Moral. Values.

What are the four 4 categories of trends? ›

Entrepreneurs should observe at least four types of trends—economic, social, technological and regulatory—to identify business opportunities and grow their startups. By paying close attention to economic trends, they can identify areas that are ripe for new ideas.

What are the three stages of trends? ›

Trends have three phases

The theory says that there are three phases to each primary trend: accumulation phase, public participation phase and panic phase.

What is the most effective trend indicator? ›

One of the most popular—and useful—trend confirmation tools is known as the moving average convergence divergence (MACD). This indicator first measures the difference between two exponentially smoothed moving averages. This difference is then smoothed and compared to a moving average of its own.

How do trends affect your life? ›

Negative Impacts of Fashion Trends on Society

Such new fashion trends also affect the psychology of younger generations, and hence, if they do not get it, then it badly affects their minds and (likely) they become victims of psychological disorders such as eating disorders, mental illness, stress, etc.

What are 4 important periodic trends? ›

Periodic trends are patterns in elements on the periodic table. Major trends are electronegativity, ionization energy, electron affinity, atomic radius, and metallic character.

What is an example of a trend? ›

a general development or change in a situation or in the way that people are behaving: Surveys show a trend away from home-ownership and toward rented accommodation. There's been a downward/upward trend in sales in the last few years. Whatever the latest fashion trend, you can be sure Nicki will be wearing it.

How do you identify trends? ›

You essentially identify and decipher a trend by connecting a series of highs or lows. This will give you an idea of whether it is an uptrend or sideways trend or a downtrend. Let us look at an uptrend first. If you can connect a series of chart low-points sloping upward, you have an uptrend.

How should trends be spotted in business? ›

  1. Keep track of industry influencers and publications.
  2. Absorb up-to-date industry research and trends reports like a sponge.
  3. Make the most of digital tools and analytics to assess industry behaviour.
  4. Listen to your customers.
  5. Competitor observation.

What is the purpose of trends? ›

Trends are an opportunity to do something new not just from an individual standpoint, but on a macro level. Trends allow us to shift cultural currents and ultimately depict an underlying intuition.

What are the basic types of trends? ›

The three basic types of trends are up, down, and sideways.

How do you spot trends before they happen? ›

If you want to spot new trends before they happen, you need trend spotting software like Exploding Topics because it can scrape online sites to find the earliest indicators of new trends (before you'd ever think to research them).

What makes a trend? ›

A trend is an idea, activity, philosophy, or action that is constantly changing over time. For your brand to keep up with trends, it is important to evolve as your market evolves. Remember that whether you're talking about fashion, design, aesthetics, products, or anything else, people make trends.

What is the first stage of a trend? ›

The initial stage of a trend is the introduction stage, where the specific product first penetrates the market. Typically, in a limited or small batch to reduce risk in lack of sales; either going on to grow and increase in popularity, or fade off.

Which indicator is the most important? ›

Best trading indicators
  • Moving average (MA)
  • Exponential moving average (EMA)
  • Stochastic oscillator.
  • Moving average convergence divergence (MACD)
  • Bollinger bands.
  • Relative strength index (RSI)
  • Fibonacci retracement.
  • Ichimoku cloud.

What is the most sensitive indicator? ›

Muskan Anand. Option B) Infant Mortality Rate (IMR) s most widely accepted as one of the most sensitive indicator of health status of a country/region due to several reasons. The IMR always reflect the overall health scenario of a region/ country.

What causes trends to change? ›

The answer is probably as simple as the fact that people change. Over time, the new replaces the old. People are influenced by popular culture, including athletes, musicians, movie stars, social media, and royalty.

How do you use trends to your advantage? ›

How to Use Trending Topics
  1. Attract new customers.
  2. Understand product demand.
  3. Demonstrate customer centricity.
  4. Improve consumer perception.
  5. Influence media coverage.
  6. Identify potential influencers.
  7. Pacify emerging detractors.
  8. Avert potential crises.
Jan 24, 2022

What causes people to follow trends? ›

The bandwagon effect is a cognitive bias that causes people to think or act a certain way if they believe that others are doing the same. The bandwagon effect can influence people when it comes to things such as which political candidate to vote for, which products to buy, and which investment to put their money into.

What are the 3 factors that impact periodic trends? ›

There are three factors that help in the prediction of the trends in the periodic table: number of protons in the nucleus, number of energy levels, and the shielding effect. The atomic radii increase from top to the bottom in any group. The atomic radii decrease from left to right across a period.

What are periodic trends for dummies? ›

Periodic trends are observable patterns in the properties of an element that are dependent on its position in the Periodic Table. These trends have allowed scientists in the past to predict certain characteristics of unknown elements.

What are the 7 periodic properties? ›

Later it was also found that the recurrence of properties was due to the recurrence of similar electronic configurations in the outer shells of atoms.
  • Ionization Energy. ...
  • Metallic Property. ...
  • Atomic Radii. ...
  • Electronegativity. ...
  • Electron Affinity. ...
  • Shielding Effect. ...
  • Ionic Radius. ...
  • Chemical Reactivity.

What is a key trend? ›

countable noun. A trend is a change or development towards something new or different. Collins COBUILD Advanced Learner's Dictionary.

What is a simple sentence for trend? ›

A worrying trend for insurers has been a rise in fraudulent claims. The trend towards home ownership has gone into reverse. With an upward trend in inflation, you expect prices to rise.

What is the concept of trend? ›

Trend is the direction that prices are moving in, based on where they have been in the past. Trends are made up of peaks and troughs. It is the direction of those peaks and troughs that constitute a market's trend. Whether those peaks and troughs are moving up, down, or sideways indicates the direction of the trend.

What are the different methods to find trend? ›

Any increase or decrease in the values of a variable occurring over a period of several years gives a trend. The various methods of fitting a straight line to a time series are: (i) Free hand method. (ii) The method of semi-averages. (iii) The method of moving averages.

What are the trend identification methods? ›

There are three types of trend analysis: geographic, temporal, and intuitive.

What is the definition of a trend? ›

1. : a general direction of change : a way of behaving, proceeding, etc., that is developing and becoming more common. the downward/upward trend of the stock market. Digital technology is the latest/current trend in television.

What is the main objective of trend analysis? ›

Trend analysis aims to identify and analyze potentially significant patterns in historical data. Generally, this information is used to better predict future trends. The identification and analysis of trends is also a common research objective.

What are the examples of trends? ›

Examples include fashion, new diets, exercises, dance routines… Fads are often found on social media. If you spot one and it'll resonate with your target audience, get in there quick.

Which is the easiest method of determining trend? ›

Measurement of Trend by the Method of Moving Average

It measures the trend by eliminating the changes or the variations by means of a moving average. The simplest of the mean used for the measurement of a trend is the arithmetic means (averages).

What is the most common method for measuring trend? ›

METHOD OF LEAST SQUARES

This is one of the most popular methods of fitting a mathematical trend.

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