You can now sell your old jeans to Levi's for gift cards between $5 and $35 (2024)

If items are too worn out to sell, the brand will still offer a $5 gift card. All pre-loved items will be priced affordably, ranging from $30 to $100, at Levi's dedicated SecondHand marketplace.

Introducing Levi’s® SecondHand: A new way to shop for pre-loved denim. Find rare vintage pieces and newer styles from past seasons. It’s all about keeping coveted denim in circulation. You can help us close the loop. Trade in your old jeans and Trucker Jackets and we’ll give you a gift card. Together, we can create a happier planet with less waste. Tap the link in bio to learn more and shop now.

A post shared by Levi's (@levis) on Oct 6, 2020 at 7:41am PDTOct 6, 2020 at 7:41am PDT

"Buying a used pair of Levi's through SecondHand saves approximately 80% of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi's," Chief Marketing Officer Jennifer Say said of the eco-friendly initiative.

Alongside its secondhand program, Levi's is also launching a range ofaccessoriesand clothing made entirely from upcycled denim.

Constructed from the brand's back catalogue of faulty or returned products, the Levi's By Levi's collection spans tote bagsto tie-dyejacketsto embroideredjeans. Thesustainablecapsule is available exclusively at Levi's Haus London, a new concept store offering in-house tailors that will repair and rework customers' old Levi's items.

To participate in Levi's' buy-back program, head to theLevi's SecondHand website. The Levi's By Levi's collection is available at Levi's Haus London.

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