Which age group consumes the most coffee?
In 2020, people aged 70 and over drank about 2.18 cups of coffee per capita in
1: Millennials now account for 44 percent of total U.S. coffee consumption. 2: Daily coffee consumption among those ages 18 to 24 has risen from 34 percent in 2008 to 48 percent in 2016. Among those 25 to 39, in the same period of time, it has risen from 51 percent to 60 percent.
The target market for coffee, includes drip coffee drinkers, coffee shop lovers, specialty coffee drinkers, and whole bean buyers.
Americans drink coffee throughout the day and are looking for convenient, on-the-go options. Nine out of ten older coffee drinkers consume a cup at breakfast, compared to seven out of ten 18-24 year-olds do. Young people are almost twice as likely to consume a coffee beverage at lunchtime than someone over 60.
- White, 62.4%
- Hispanic or Latino, 17.0%
- Black or African American, 10.0%
- Asian, 6.2%
- Unknown, 3.7%
- American Indian and Alaska Native, 0.7%
Better Quality Offerings
In the US, millennials have taken to specialty coffee, and drink more of it than any other generation. They're also more likely to drink it outside the home, and will spend more on quality coffee, as they're willing to pay for a drink that's complex and innovative.
Sixty-five percent of Millennials aged 25-39 reported drinking coffee in the past day, setting a NCDT record high for the age group. Among Gen Z, 46% of respondents aged 18-24 said the same, a figure that has increased 10% since January.
The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults.
The Coffee Bean & Tea Leaf's (CBTL) primary target market is men and women aged 18 to 40 as they tend to be frequent coffee & tea drinkers.
While both genders drink a lot of coffee, males drink slightly more than females. Considering the entire U.S. population, on average, men down about 1.7 cups and women around 1.5 cups.
What coffee do Gen Z drink?
This trend is most noticeable among young adults.
Yet more than half of Gen Z adults are still likely to purchase from Starbucks. Similarly, nearly half of Millennials are likely to purchase from Starbucks (although they have a stronger preference for Starbucks coffee than Gen Z).
66% of Americans now drink coffee each day, more than any other beverage including tap water and up by nearly 14% since January 2021, the largest increase since NCA began tracking data.
The cost of caffeine
Gen Z spends the most on coffee, averaging $31 per week, and were more than twice as likely to prefer "gourmet" coffee than older generations.
- The Instagram Snob: Their best life is on social media. ...
- The Intern: ...
- The coffee date: ...
- The stressed-out student:
- The Regular:
- That one person who constantly asks for her drink to be remade: ...
- The women meeting up before their hot yoga class for some fuel:
- The Hipster:
The target audience of Starbucks is middle to upper-class men and women. It's the percentage of the general public who can afford their higher priced cups of coffee on a regular or daily basis. And this is who their marketing is targeted to reach. Starbucks' marketing focuses on creating the perfect “third place”.
Question 1 What kind of people would like to go to a cafe? Answer – Usually youngsters like to visit Cafe because Cafe's are secluded places, where they go and enjoy a lot. They get every facility related to beverages as well as hard food.
| Country | Total Consumption 2019* | Per Capita Consumption 2016** |
|---|---|---|
| United States | 27,310 | 9.26 |
| Germany | 8,670 | 12.13 |
| Japan | 7,551 | 0.00 |
| France | 6,192 | 11.90 |
Starbucks is by far the largest coffee chain in the US, retaining a 40% share of the total coffee shop market with 14,875 outlets and adding 585 net new stores over the last 12 months.
According to Mordor Intelligence the coffee industry is growing at a significantly large compound growth rate of around 5.5% through the forecasting period (2019-2024). And the most drastic growth is expected to occur in China and the United States.
In the U.S., the coffee market has been segmented into two major categories: mass-market and specialty coffees. Mass-Market: Mainly lower-priced product sold through grocery retail outlets and convenience stores.
What's the future of coffee?
By 2050, in all three climate scenarios, the number of regions most highly suited for growing coffee declined by 50 percent. The decline was primarily the result of increasing annual temperatures in coffee-producing countries like Brazil, Vietnam, Indonesia, and Colombia. For cashews, declines varied widely.
1. Seattle/Tacoma. Coffee Shops: 1,640*The city that brought us Starbuck's and Tully's has been noted for years for its heavy coffee consumption. The region that brought us Starbuck's and Tully's has been noted for years for its heavy coffee consumption.
Another study examined gender differences in interactions between licit substance use and impulsivity and found that higher caffeine use was associated with increased impulsivity in males, but not in females.
Coffee Is The Most Popular Drink Worldwide With Around Two Billion Cups Consumed Every Day.…
High Income, High Spenders. Starbucks' target market is often described as affluent or high income (around $90,000). That's why every affluent neighborhood has a Starbucks not far away. However, numerous Starbucks cafes are surrounded by middle-income neighborhoods where people don't have such high incomes.
This trend is most noticeable among young adults.
Yet more than half of Gen Z adults are still likely to purchase from Starbucks. Similarly, nearly half of Millennials are likely to purchase from Starbucks (although they have a stronger preference for Starbucks coffee than Gen Z).
The cost of caffeine
Gen Z spends the most on coffee, averaging $31 per week, and were more than twice as likely to prefer "gourmet" coffee than older generations.
Coffee Consumption Among Millennials
Between 2000 and 2014, they found that the percentage of 18 to 24-year-olds who consume coffee daily jumped from 25% to 51%. Among the same age group, they found that the number of cups per day had also increased, from an average of 2.3 in 2013 to 3.3 in 2014.
