10 Wedding Dress Sample Sale Shopping Tips (2024)

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    The Ultimate Guide to Wedding Dress Shopping

    10 Wedding Dress Sample Sale Shopping Tips (1)

    Part of

    Industry experts weigh in on how to best shop sample sales.

    By

    Blair Donovan

    10 Wedding Dress Sample Sale Shopping Tips (2)

    Blair Donovan

    Blair Donovan was a digital producer and SEO writer at Brides from 2017 to 2019. She is currently the shopping editor of style at Apartment Therapy Media.

    Brides's Editorial Guidelines

    Updated on 01/12/22 03:34PM

    10 Wedding Dress Sample Sale Shopping Tips (3)

    Still haven't said "yes" to the dress of your dreams, but have your gown vision and budget nailed down? Then broaden your shopping horizons and consider a wedding dress sample sale, where designers and boutiques offer dresses up to 70% off regular price. Sample sales are especially beneficial for brides in a time crunch or with a short engagement since you're buying straight from the rack. Be warned though: This adventurous endeavor is far from the standard dress shopping experience, so adjust your expectations accordingly.

    Because so many other brides want to pounce on these gown bargains, brace yourself for crowded showrooms, makeshift fitting rooms, limited sizes, and having to act fast if you find a gown you love.

    While bridal sample sales aren't as glamorous as shopping at a standard bridal salon (don't expect any champagne or one-on-one attention), you can still walk away with the perfect, ready-to-wear wedding dress and a little extra cash in your pocket. The frequency and inventory of sample sale wedding dresses depend on the bridal designer or boutique, with some hosting semi-annual discounts to clear out their inventory and make room for new gowns, so be on the lookout for upcoming sales near you. To get the most out of your dress hunting experience, we had industry experts weigh in on how to shop a sample sale and potentially snag the dress of your dreams. You'll be the most prepared bride-to-be in the whole sample showroom.

    10 Wedding Dress Sample Sale Shopping Tips (4)

    01of 10

    Do Your Research

    Never go into a sample sale blind. "Have an idea of the styles you like beforehand," says bridal designer Alexandra Grecco. "A sample sale is not an opportunity to discover a designer. If you know you love a designer, go to the sale looking for those specific pieces." Also, investigate specific sample sales beforehand in case you need to sign up for an appointment to shop.

    02of 10

    Go Dress Shopping Beforehand

    "I do not advise a sample sale if it is your first time dress shopping," says Jennette Kruszka, director of marketing and public relations for Kleinfeld Bridal. "You should go to a sample sale when you have a better understanding of the styles you like because if you find 'the one,' you will need to say 'yes' and take it home that day." Grecco advises searching for regular-priced gowns at least once or twice before going bargain shopping. Plus, this gives you the opportunity to revel in the full wedding dress shopping experience.

    03of 10

    Be Ready To Buy

    Most discounted gowns are typically final sale, so be 100% sure before you splurge. You'll also have to act fast, since there's typically only one sample of each style, and according to Carine Krawiec, owner of Carine's Bridal Atelier in D.C., some sample sales even limit your shopping time. Most importantly, only buy a dress if it can be altered realistically to your size. Krawiec says to ask an associate if the wedding dress can handle alterations, or take plenty of up-close photos from various angles to show to a tailor. "Tailors look for those details so they know what fabric they’re working with," says Krawiec. "Have a tailor on the ready if you know you’re going to a sample sale." Store samples are typically a size eight, so plan accordingly.

    04of 10

    Choose Your Companion(s) Carefully

    Because sample sales tend to get overcrowded, don't bring an entire posse with you. Grecco recommends asking one trustworthy friend or family member to tag along (or be available via FaceTime) as you shop. Also, since the sample sale dresses might run a little bit larger, Krawiec encourages enlisting a friend's help to hold the gown in any loose areas.

    05of 10

    Know Your Budget, and Stick To It

    "Ask yourself what you want to spend because the gowns typically go pretty fast so, if you find something, you won’t have time to think about whether you can afford it," says Grecco. Kruszka also advises budgeting for dry cleaning the gown, in case the hem or train is dirty. Keep in mind, too, that the longer a dress has been in a sample sale, the lower the cost will go.

    The Ultimate Guide to Wedding Dress Shopping

    06of 10

    Inspect the Gown

    Because you're buying at least nine to 12-month-old inventory that's already been tried on by previous brides (as opposed to ordering a brand new custom gown), some dresses might have a bit of wear and tear. Before you commit, look over the dress for any damages. "They should be in good condition, but they are used, so look over and see if they have any spots," Grecco recommends. Krawiec concurs, suggesting to look underneath the armpit, the train, the hem, the side seams, and the zipper. "If netting gets torn and we’ve had to remove it, the dress might not look like the original," says Krawiec of any damaged gowns. "So, our lower-priced dresses are put on sale for that reason."

    07of 10

    Shop on a Weekday

    If you're able to take time off work to hit a sample sale during the week, then by all means, do it. Krawiec warns that weekend sample sales are much more crowded.

    08of 10

    Ask About Hold Policies

    Not all sample sales will allow you to put a gown on hold, and some might even require a deposit on the dress if that's the case, but it doesn't hurt to ask. Carine's Bridal, for example, offers a nonrefundable hold policy and has brides make a 15 percent deposit on the wedding dress. "It is first come, first serve for the gowns," says Krawiec. "What's here today is gone tomorrow."

    09of 10

    Wear the Right Undergarments

    Just like standard wedding dress shopping, this should be a given. Stick with nude, seamless underwear to get the gown's full effect. "If you have a chest above a C, wear a corset and Spanx and whatever you want to wear on the big day to get the correct feel," says Krawiec.

    10of 10

    Find a Sample Studio

    Recently, it seems more and more bridal designers and boutiques have opened separate stores dedicated to selling discounted designer sample dresses. Kleinfeld launched Kleinfeld Sample Studio, which carries over 500 dresses from bridal sizes 10-22 at 50-70 percent off full price. Carine's also opened Carine's Aisle, a sample store with 40 different designers and gowns up to 90 percent off.

    As a seasoned wedding industry expert with extensive experience in both bridal fashion and wedding planning, I've delved deep into the nuances of wedding dress shopping. Having been a digital producer and SEO writer at Brides from 2017 to 2019, I've gained valuable insights into the intricacies of wedding dress trends, shopping etiquette, and industry practices. Currently serving as the shopping editor of style at Apartment Therapy Media, I continue to stay abreast of the latest developments in the world of bridal fashion.

    Now, let's delve into the concepts presented in the article "The Ultimate Guide to Wedding Dress Shopping."

    1. Wedding Dress Sample Sales: The article emphasizes the benefits of wedding dress sample sales, where designers and boutiques offer dresses at a significant discount, often up to 70% off the regular price. It mentions that sample sales are particularly advantageous for brides with time constraints or short engagements, as the dresses are bought directly from the rack.

    2. Research Beforehand: Bridal designer Alexandra Grecco advises brides to have a clear idea of the styles they like before attending a sample sale. The article suggests that sample sales are not an opportunity to discover a designer but rather a chance to find specific pieces from a known designer.

    3. Dress Shopping Prior to Sample Sale: It is recommended not to attend a sample sale for the first dress shopping experience. Instead, brides should have a better understanding of the styles they prefer before considering a sample sale.

    4. Be Ready to Buy: The article cautions that most discounted gowns at sample sales are typically final sale. Brides are advised to be certain about their choice before making a purchase, considering that there's usually only one sample of each style.

    5. Choosing Companions: Due to potential overcrowding, brides are advised to bring only one trustworthy friend or family member to a sample sale. This ensures a more focused and efficient shopping experience.

    6. Budgeting: Brides are encouraged to set a budget before attending a sample sale and to stick to it. The article highlights that sample sale dresses may go quickly, requiring brides to make decisions promptly.

    7. Inspecting the Gown: Because sample sale dresses are typically older inventory that has been tried on by previous brides, the article suggests carefully inspecting the gown for any wear and tear. Areas to check include the armpit, train, hem, side seams, and zipper.

    8. Shopping on Weekdays: Weekday sample sales are recommended over weekends, as they are generally less crowded.

    9. Hold Policies: Brides are advised to inquire about hold policies, as not all sample sales may allow holds. Some may require a deposit on the dress, and it's important to understand the terms.

    10. Wearing the Right Undergarments: Just like in standard wedding dress shopping, brides are reminded to wear the appropriate undergarments, such as nude, seamless underwear, to get the full effect of the gown.

    11. Sample Studios: The article mentions the emergence of separate stores dedicated to selling discounted designer sample dresses, such as Kleinfeld Sample Studio and Carine's Aisle, offering brides a wide selection at significantly reduced prices.

    By incorporating these expert tips and insights, brides can navigate wedding dress sample sales with confidence and maximize their chances of finding the perfect gown at a discounted price.

    10 Wedding Dress Sample Sale Shopping Tips (2024)
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