25 facts about the Longchamp Le Pliage bag that makes it so iconic today (2024)

FAQs

Why is Longchamp bag so popular? ›

Yes, the Longchamp Tote Bag is popular because of its lightweight foldable design, how easy it is to clean, it's easy to style, affordable price point, and free bag repair if needed. On average, Longchamp sell more than 1 Million Le Pliage Tote bags every year.

Designed as a functional bag, Le Pliage adopted one of the most practical and unusual materials, nylon which is durable, sturdy, light as well as cheap. The other remarkable point is its classic design.

The famous Le Pliage bag was designed by Longchamp's CEO Philippe Cassegrain (son of the founder) in 1993. Pliage means 'folding' in French, a reference to how easily the bag's nylon material can be folded up when not in use. The Pliage bag remains the most popular bag the Longchamp brand sells today.

Longchamp is a French leather goods company, founded in Paris in 1948 by Jean Cassegrain. The company pioneered luxury leather-covered pipes before expanding into small leather goods. Longchamp debuted women's handbags in 1971, becoming one of France's leading leather goods makers.

The Brand was Supposed to be Called Cassegrain

But unfortunately this name was already trademarked in France, so the family had to come up with other ideas. Longchamp is the name of the racetrack in the Bois de Boulogne, the biggest green-space in Paris, and it served as in inspiration for the naming of the brand.

In the Fashion market in France, longchamp.com is ranked #146 with > US$10m in 2022.

Named after the French verb meaning "to fold" and inspired by the Japanese art of origami, Longchamp's Le Pliage was an instant hit when it was created in 1993, and has since become the brand's bestselling bag worldwide.

While many older Longchamp fans never abandoned their Le Pliage tote, many Gen Z consumers are just discovering the brand for the first time thanks to its popularity on TikTok.

Although some Longchamp bags can be washed in the washing machine (always check the label!) this doesn't mean they are entirely waterproof. Nylon bags are more resistant to water than leather ones but keeping them out of the heavy rain is recommendable to protect the fabric and shape of the bag.

Yes, the Longchamp Le Pliage is worth it. It's a luxury handbag for a super affordable price and it's a really easy to carry bag which is smart enough for work, practical enough for your groceries and fashionable enough to wear for a lunch date. It's go anywhere, with anywhere and feel good in it kind of bag.

What is the best color for Longchamp Le Pliage? ›

The cognac would go with everything, navy, green, , pink - I think black only really looks good with black, grey or white, it's a bit limiting. But it's really up to you!!

Longchamp- A very practical bag, good for traveling, at work, shopping, pool/ beach bag, mommy bag, and basically for … | Fashion, Pinterest fashion, Casual fashion.

Longchamp's value proposition centers around quality, fine leather craftsmanship, French heritage, functionality, design and fair prices for the product. This is a strong value proposition in encapsulating the needs of several segments.

The leathers Longchamp uses to manufacture its products exclusively come from animals, both ovine and bovine, primarily intended for food consumption.

What is Longchamp Mission Statement? Longchamp's mission statement is "To be an international brand that remains true to its identity."

The brand offers a variety of other appealing bags, and in past years it has touted Coco Rocha, Alexa Chung, and Kendall Jenner as the face of Longchamp. Additionally, the brand has released collaborations with the likes of Jeremy Scott and Kate Moss.

LE PLIAGE

Available in 4 colours, Ocean Blue, Forest Green, Terracotta Red and Snow White, the body of the bag is made from recycled polyamide, commonly known as nylon.

The emblematic horse logo is a symbol of the company's inception. There is a famous horse race track in Paris called Longchamp or "long field." Just next door was an old mill that Monsieur Cassegrain - which means "miller" in French - used to pass in front of every day.

The real one is extremely detailed, and on the fake the bodies of the jockey and the horse blend together. Longchamp currently use YKK zippers, and you can see the letters on the zipper above. Fake bag leather looks hairy and the edges jagged. Real one is also raw but is smooth.

Where is original Longchamp made? ›

Now here are more comprehensive descriptions and detailed observations on authentic Longchamp Le Pliages. The Large Le Pliage is MADE IN FRANCE.

Le Pliage is one of the most worn bags in the world. Inspired by origami, such success would not be possible without Longchamp's excellent leather expertise nor the ingenuity that is sewn into each of the line's designs.

Being the most expensive collection offered by Longchamp, it's not surprising that all Roseau bags are made from only the finest material. The material used is calfskin leather, known for its durability and softness, and every Roseau Handbag M is lined with just-as-durable split velvet cowhide.

- Use a soft clean cloth dampened with fresh water, then carefully rinse the canvas with warm water right away. - Use a soft cloth to blot the bag and leave it to dry with the handles down. - Protect your bag from prolonged exposure to strong light, intense heat and humidity.

Longchamp is an iconic Parisian brand and no list of Parisian fashion brands would be complete without it! Whilst it is very popular abroad and with tourists in the city, a Longchamp bag is also a staple in many Parisian women's wardrobe.

LE PLIAGE

Available in 4 colours, Ocean Blue, Forest Green, Terracotta Red and Snow White, the body of the bag is made from recycled polyamide, commonly known as nylon.

I find it super durable because it's like nylon material, much more durable than leather, and also you don't have to be as careful … It is a really good one to start off with if you are looking at buying designer or luxury handbags …

The large Le Pliage is the best all around size, especially if you're looking for a lightweight work bag or packable travel tote. The large tote bag can fit a laptop, chargers, water bottle, notebooks, and anything else you may need for school, work, or travel.

And at the height of this antithesis is its durability with quality and design that's made to last. Even with sustainable alternatives bracing the Le Pliage Green, the bag still shares the same properties (waterproof, washable, foldable), precision in craft, and the same look and feel as the original.

Longchamp doesn't use exotic animal skin or fur. But it uses animal hair and angora, as well as leather, wool, silk, and down feathers to manufacture many of its products. These animal-derived materials are cruel and unethical.

How do you store Longchamp Le Pliage? ›

To prolong the lifespan, It's important to keep your bag out of direct sunlight and in a cool, dry place. If not in use, always store your bag in the provided dust bag. Remember to use a soft cloth when you want to clean your bags from dust and dirt.

Let the bag air dry.

After you remove the bag from the washing machine, hang it from its straps on a clothes hanger and let it air dry for four to five hours, or until it is completely dry. To speed up the drying process, you could toss the bag into a drying machine and run the dryer on its lowest heat setting.

Longchamp, a luxury French brand.

February 1st, 1948: Jean Cassegrain creates Longchamp and lays the foundation for a French leather goods adventure. Located in the heart of Paris, the House is ideally placed: "It was situated at boulevard Poissonnière, in the second arrondissem*nt.

What is a value proposition? A value proposition is a simple statement that summarizes why a customer would choose your product or service. It communicates the clearest benefit that customers receive by giving you their business.

Longchamp bags: the format varies depending on age and style and can feature a style reference number and/or a serial number on newer models, however older models will not have these numbers. .

I purchased two Longchamp le pliage bags at Galleries Layfette, one as a gift and one for myself. After further reading on this forum, I discovered that some of the bags are made in China while others are made in France. Following this, I checked out my recent purchases and one of the two bags was indeed made in China.

“We are delighted to welcome Kim Se-jeong to the Longchamp family,” comments Sophie Delafontaine. “Not only is she an exceptionally talented performer, but her joy and energy make her great to be around. As for modelling, she was a complete natural – genuinely at ease in front of the camera and amazingly photogenic.”

Longchamp has 160 employees, and the revenue per employee ratio is $349,172. Longchamp peak revenue was $55.9M in 2022.

The Longchamp Renaissance Is Here, So Prepare To See Le Pliage Everywhere. It's the best revival of 2023.

Why is Longchamp cheap? ›

Reduced shipping costs: Longchamp is a French brand, so the cost of shipping bags to stores in France is lower than shipping them to other countries. These cost savings are passed on to customers in the form of lower prices.

Although some Longchamp bags can be washed in the washing machine (always check the label!) this doesn't mean they are entirely waterproof. Nylon bags are more resistant to water than leather ones but keeping them out of the heavy rain is recommendable to protect the fabric and shape of the bag.

LE PLIAGE

Available in 4 colours, Ocean Blue, Forest Green, Terracotta Red and Snow White, the body of the bag is made from recycled polyamide, commonly known as nylon.