Who do you trust?
The brands Band-Aid, CVS CVS,
Here are the top 10 most trusted brands among U.S. adults, according to the 2022 Most Trusted Brandsreport.
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The report asked respondents how they valued things like pricing, customer service and ethical business practices — and to give their opinions on how much they trust a brand. Both of those responses were then combined to create Morning Consult’s “Net Trust” score, which is how the brands were ordered for this survey’s findings.
“Band-Aid’s value for price helps it earn and keep trust among U.S. consumers, even if its price point is slightly higher than that of generic brand competitors,” the report reads.
Some of the top trusted brands in the U.S. are companies that sell household supplies that people use frequently, particularly health-related supplies. Such items as toothpaste and cleaning solutions are everyday items for millions of Americans.
Trust can be a major factor for consumers when they are deciding what to spend their money on.
“Consumer trust is one of the best predictors of brand loyalty and purchasing consideration,” Joanna Piacenza, head of industry intelligence at Morning Consult, told Adweek about the findings.
The survey saw several companies drop off the top 10 most trusted list in the U.S. since 2020. The U.S. Postal Service, Amazon AMZN,
Responses from the Morning Consult Poll, which also featured data from other countries including China, France and Canada, were taken from March 3 to April 3, 2022, and sampled between 4,614 and 6,401 adults from those countries.
Toyota 7203,
Local origins is a big asset for brands trying to build trust. The top most trusted brand in six of the 10 surveyed countries was established in that country, according to Morning Consult. The 2021 edition of the report did not break down brands by country.