Here's How Much the Average American Woman Spends on Makeup In Her Life (2024)

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Here's How Much the Average American Woman Spends on Makeup In Her Life? ›

A new survey from Skin Store of more than 3,000 women found that the average woman in the US spends around $300,000 on makeup in her lifetime.

On average, women spent more for haircuts ($228 per year versus $168 per year for men), makeup ($23 per month versus $5 per month for men), skincare ($28 per month versus $17 per month for men), hair products ($24 per month versus $15 per month for men), and nails ($16 per month versus $2 per month for men).

Women spend, on average, $69 more than men each month on cosmetics. According to a study commissioned by Groupon, American women spend, on average, $313 a month on cosmetics, or $3,756 a year. Meanwhile, American men spend, on average, $244 a month on cosmetics, or $2,928 a year — 22% less than women.

A recent survey of 4,000 women commissioned by Poshly and Stowaway Cosmetics found that the average woman owns a whopping 40 makeup products. If this statistic gives you pause, think of all those lipsticks, mascaras, eyeliners, nail polishes, blushes, and powders sitting in your makeup case ... each of those adds up.

It's estimated by the US Census and Simmons National Consumer Survey that the average American spends $322.88 every year on skin care—that's about $15,000 in someone's lifetime.

Black women, in particular, spend an estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterparts. Yet, they've been grossly underserved by the cosmetics industry throughout history.

The United States spends the most on cosmetics.

About 57% of global makeup consumers are aged between 18-34 years. This statistic is significant in the context of a blog post about Makeup Statistics because it reveals the age demographic that is most likely to purchase makeup products.

In general, makeup typically lasts one year from the manufactured date before expiring.

What percentage of people wear makeup everyday? ›

Makeup statistics note that, usually, 41% of consumers, age 30 to 59 in the U.S., report wearing makeup on a daily basis, while 25% use makeup products several times a week. However, in 2020, 71% of women in the US reported wearing less makeup.

Makeup has also been found to increase facial contrast (i.e., the difference in coloration between facial features and the surrounding skin) in female faces, which also makes faces appear more attractive [8].

Makeup Win: “Depends on the person, but a little bit of eyeliner and subtle touches go a long way. Nothing too heavy, just a little to show the natural beauty she has. It's natural beauty all day, every day for me.” Makeup Fail: “Fully loaded makeup to cover up spots or bad skin.

When it comes to the price of beauty, American women spend an average of $115 for makeup and beauty treatments per month, or $1,380 per year.

The average household earned $87,432 in 2021 before taxes and spent $66,928, according to the BLS survey. Significant expenditures were housing, transportation and food. Slightly more than three-quarters of people's income in 2021 was devoted to living expenses.

In 2021, around 44 percent of surveyed shoppers in the United States stated that they spent between one and 50 U.S. dollars for monthly purchases of beauty products online. Approximately 26 percent replied that they spent between 51 and 100 U.S. dollars.

What race wears the least makeup? According to NPD, based on an online study of 5,657 women, 84 percent between ages 18-64 have worn makeup in the past year. Black women are the least likely to use makeup and skin-care products, Grant reported.

New York is the most beauty-obsessed state in America, according to a new study carried out by StyleCraze. After examining Google Trends data, StyleCraze found that New Yorkers search terms like 'skincare', 'makeup' and 'hair care' significantly more than residents in other states.

Certainly, one thing you'll notice after spending some time in the Netherlands is that people (well, Dutch women to be precise) wear way less makeup than what you're used to. That doesn't mean they don't take care of themselves — simply that there isn't the same culture surrounding makeup as in many other countries.

Overall, Hispanic women are the most likely to use makeup. The number is more than 86 percent across all age groups. "I think it relates to a cultural point of view about femininity and dressing up,” Grant said.

What is the most popular makeup in America? ›

Mascara is the most used makeup product overall, followed by foundation, eye shadow, eye liner, and lipstick.

Natural Beauty means real beauty which is in its original or inherent form. The natural beauty did not need to be achieved by doing or wearing something (performing plastic surgery, wearing makeup, getting a certain style). It can be simply applied to whatever in nature including women, even when offend it naturally.

According to board-certified dermatologist Michele Green, MD, makeup itself doesn't age your skin. However, certain ingredients in makeup can certainly work against your skin's natural aging process. Among others, these ingredients include: parabens.

If you've ever thought your makeup makes you look more wrinkled, it might be by virtue of dehydrated skin. Makeup has a way of leaching the moisture from the skin, accentuating pores, and highlighting fine lines and wrinkles. So if your skin looks worse with foundation, this could be a major culprit.

It's recommended that you replace mascara every three months, lipsticks every year and eyeliner every three to six months (though pencils last longer than liquids). Primers and foundations usually last about two years, Zeichner said, and powdered products like blush and eye shadow are typically the same.

They say three months for liquid eyeliners, six months for cream eye shadows; and two years for pencil eyeliners and powder eye shadows. Liquid face makeup should go after six months, but you can hang onto dry powders for two years. They give two years to lipstick and gloss and at least that for lipliner.

What happens when you wear makeup all the time? ›

If you wear makeup for too long and do not remove it properly, this can end up clogging your pores, leading to acne. The same thing can happen with certain ingredients in cosmetics. It can also irritate your skin and cause bumps to form on it.

According to a May 2017 survey of American consumers, 41 percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and 25 percent wear makeup several times per week.

Research shows there are two primary reasons why women wear makeup: Camouflage – Women who are anxious and insecure tend to use makeup to appear less noticeable. Seduction – Women who want to be noticeably more attractive tend to use makeup to be more confident, sociable, and assertive.

40% of the men they asked preferred less makeup to full caked-on coverage. 40% - less than half the group. That means that the majority of the group didn't say they preferred lasses with less. And yet this has has led to a commonly assumed fact through implication, that ALL men prefer bare-faced women.

According to science, men find women more attractive when they are smart, intelligent, caring, confident, humorous, kind, independent, and supportive. Although these qualities may generally apply, what one man may find the most attractive may differ from another.

In particular, the nose should be straight and balanced, the eyes should stand out, the lips and smile should draw you in, and the cheekbones should round out your face nicely. When facial features are well balanced, the face appears harmoniously beautiful.

78% of the men I surveyed said they preferred women with the no-makeup look, while just 22% said they preferred makeup.

According to a study conducted by researchers at Bangor University and Aberdeen University and published in the Quarterly Journal of Experimental Psychology, guys don't like all that much makeup on a woman's face.

In a survey of more than 1,000 Americans, it was revealed on average, adults spend $722 every year on their appearance. While the average person spends more than $700 on their appearance per year, the spending is higher among women. The average American woman shells out $877 annually, while men pay $592 on average.

What beauty makes most money? ›

Women spend more ($877) than men do ($592) on their looks. The average American has spent $630 on cosmetic procedures. Nearly 1 in 6 Americans spend more on beauty and wellness than they can afford.

Major expenditure categories are healthcare, Social Security, and defense; income and payroll taxes are the primary revenue sources.

In 2021, housing required the highest amount of consumer expenditure across all races, with Asian individuals spending the most. Additionally, Asian individuals spent more on personal insurance and pensions, as well as education than any other race.

Luckily, we've investigated all of the essential facts about American savings, and according to our extensive research: 42% of Americans have less than $1,000 in savings as of 2022. The average American savings account balance is $4,500. Between 1959-2022, the average U.S. savings rate has been 8.96%.

Here are the ones worth the investment. According to new research, the average woman uses no less than 16 beauty products every day. It might seem like a lot, but when you count up how many you employed this morning you'll be surprised.

According to a survey by CivicScience, in 2019, only 39% of women said they wear makeup daily, which is less than 52% from the same survey conducted in 2015. (Source) The percentage of people wearing makeup is trending downward.

Cosmetics. When it comes to the price of beauty, American women spend an average of $115 for makeup and beauty treatments per month, or $1,380 per year.

U.S. household expenditure on cosmetics, perfume and bath products 2010-2021. In 2021, the average annual expenditure on cosmetics, perfume, and bath preparation products amounted to approximately 182.3 dollars per consumer unit in the United States. This figure represents the highest expenditure in over a decade.

Women spend more ($877) than men do ($592) on their looks. The average American has spent $630 on cosmetic procedures. Nearly 1 in 6 Americans spend more on beauty and wellness than they can afford. 34 percent of Americans want to receive beauty/wellness products during the holidays.

How much does the average woman spend on clothes per month? ›

How much do clothes cost per month? In the United States, households spend an average of about $120 per month on clothes. That comes out to $1,434 per year.

Japan. Japan is home to some of the world’s best beauty brands. These are renowned for their high quality products that are packed with skin-benefiting ingredients and use minimal chemicals.

According to the BLS survey, the largest expenditures were housing and transportation, which comprised 26 percent and 13 percent of people's take-home pay, respectively. Another big spending category was food, to which 10 percent was devoted.

Facial skin care (64%), hair care (58%) and makeup categories (54%) contained the most cited novel products tried for the first time in 2022, with fragrance (29%), body skin care (27%), nail care (24%), tools and devices (21%) following.

The amount spent on hair care products annually varies over the years in the United States. In 2021, American consumers spent around 77.17 U.S. dollars in a year on hair care products.

The average women owns five shades of lipstick. Here's a peak at a few of mine! Just a few years ago, you could have counted at least a dozen lipsticks in my makeup bag. But, when cleaning out my makeup one day, I wondered why I had all of those lipsticks.