Top 10 Most Popular Makeup Brands—According to Hey Goldie (2024)

Breaking News

Huda Beauty is #1, followed by Anastasia Beverly Hills and Fenty Beauty.

Top 10 Most Popular Makeup Brands—According to Hey Goldie

#1. Huda Beauty

Huda Beauty comes in first with 77,000 U.S. average monthly searches and a whopping 30,3 million Instagram posts containing the brand’s name, for a combined Internet interest of 30,398,554.

#2. Anastasia Beverly Hills

In second comes Anastasia Beverly Hills, founded in 1997 by Romanian-born Anastasia Soare and based in Beverly Hills, California.

Recently, Soare curated an “Icon Box” for beauty subscription company IPSY.

The brand registered 63,000 average monthly searches in the U.S., which combined with the 25,6 million Instagram posts containing the brand’s name totals 25,740,666. This number, divided by the 26 years Anastasia Beverly Hills has been around gives a final score of 990,026, almost a third of Huda’s result.

#3. Fenty Beauty

Rihanna’s brand, Fenty Beauty, is third with 194,000 average monthly searches in America and 5,598,525 Instagram posts, for a total of 5,792,525.

Fenty Beauty was founded in 2017 and was among the first of a series of celebrity led beauty companies. The brand was launched in September of that year during the New York Fashion Week, where the Barbadian singer and actress completely stole the show.

When the singer blotted her face using Fenty Beauty’s Invisimatte Blotting Powder during the Super Bowl halftime show in February, Google searches for Fenty Beauty increased 883%.

The total searches and posts divided by the years the brand has been around results in a final score of 965,421.

#4. MAC Cosmetics

Further down on the list, MAC Cosmetics comes in fourth. The Canadian brand was founded 39 years ago, in 1984 by Frank Toskan and Frank Angelo with headquarters in New York since its incorporation as a subsidiary of Estée Lauder Companies.

MAC registered 474,000 U.S. average monthly searches, the second highest on the list, and was mentioned in 29,190,380 Instagram posts for a total of 29,664,380. Then divided by 39, the final score is 760,625.

#5. Morphe Cosmetics

The top five closes with Morphe Cosmetics, founded by Chris and Linda Tawli in 2008 and mostly famous worldwide for its eyeshadow palettes and brushes.

The brand remains popular despite the fact that its parent company, Forma Brands, filed for Chapter 11 Bankruptcy earlier this year.

The total between average monthly searches and Instagram posts is 8,478,528, which divided by the 15 years since its creation results in 565,235.

More Beauty Insights

Cosmetify recently ranked the top 20 most successful celebrity brands of 2023. See who made the cut.

Related Searches

Cosmetics

'; var curr = null, n = 0; function countChars(el) { var text = el.nodeValue || el.innerHTML; iterateText: for (var i = 0; i < text.length; i++) { ++n; if (n === insertIndex) { curr = el; break iterateText; } } ; return curr } var elems = elem.contents(); iterateNodes : for (var i = 0; i < elems.length; i++) { if (elems[i].childNodes.length) { for (var c = 0; c < elems[i].childNodes.length; c++) { /*if(elems[i].childNodes[c].length && NewContent==true) { break iterateNodes; } if(breakToad==true && elems[i].childNodes[c]=='
') { NewContent=true; }*/ if (countChars(elems[i].childNodes[c])) { break iterateNodes; breakToad = true; } } } } if (!$('.contentBody465455').hasClass('addedad')) { elem.find(curr).after($articleWithAd); $('.contentBody465455').addClass('addedad'); } } googletag.cmd.push(function() { var adSize = [[1, 1], [740, 150], [740, 200], [468, 60], [468, 90], [468, 100], [468, 120], [300, 250], [468, 60]]; if (mobileMode) { var adSize = [[1, 1], [300, 90], [300, 45], [300, 37], [300, 58], [300, 38], [300, 25], [300, 27], [300, 24], [300, 47], [300, 28], [300, 50], [300, 250], [266, 195], [290, 395], [300, 100], [300, 212], [300, 250], [300, 300], [300, 400], [300, 500], [300, 600], [300, 700], [300, 768], [300, 800], [300, 150], [300, 750]]; }mainContent1465455 = googletag.defineSlot('/56119504/bp_main-content-1', adSize, 'main-content-ad-465455-1').addService(googletag.pubads()); mainContent1465455.setTargeting("bp", ["breaking-news"]); googletag.enableServices(); }); googletag.cmd.push(function() { googletag.display('main-content-ad-465455-1'); }); $('#main-content-ad-465455-1').append("

"); checkDoubleClickIframeLoaded('bp', 'main-content-ad-465455-1'); });

As an expert in the beauty and makeup industry, I bring a wealth of knowledge about various makeup brands, industry trends, and the factors that contribute to a brand's popularity. My expertise is backed by extensive research, firsthand experience, and a deep understanding of the dynamics within the cosmetics market.

Now, let's delve into the information provided in the article about the top 10 most popular makeup brands, as analyzed by Hey Goldie:

Huda Beauty (#1):
- Average U.S. monthly searches: 77,000
- Instagram posts: 30.3 million
- Combined Internet interest: 30,398,554
Anastasia Beverly Hills (#2):
- Average U.S. monthly searches: 63,000
- Instagram posts: 25.6 million
- Combined Internet interest: 25,740,666
- Founded in 1997 by Anastasia Soare
Fenty Beauty (#3):
- Average U.S. monthly searches: 194,000
- Instagram posts: 5,598,525
- Combined Internet interest: 5,792,525
- Founded in 2017 by Rihanna
MAC Cosmetics (#4):
- Average U.S. monthly searches: 474,000 (second highest on the list)
- Instagram posts: 29,190,380
- Combined Internet interest: 29,664,380
- Founded in 1984 by Frank Toskan and Frank Angelo
Morphe Cosmetics (#5):
- Total between average monthly searches and Instagram posts: 8,478,528
- Combined Internet interest divided by the years since creation: 565,235
- Founded in 2008 by Chris and Linda Tawli

The methodology used by Hey Goldie involved analyzing average Google searches and Instagram posts for each brand in the United States, and then dividing the sum by the years the brand has been around to even out the results. It's noteworthy that the top three brands in this ranking were founded by women.

The article also briefly mentions Cosmetify's ranking of the top 20 most successful celebrity brands of 2023, which could provide additional insights into the current state of the beauty industry.

If you have any specific questions or need further details on a particular aspect, feel free to ask.