Japan: leading sneaker brands 2024 | Statista (2024)

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Japan: leading sneaker brands 2024 | Statista? ›

According to a survey conducted in January 2024 in Japan, almost 18 percent of respondents named Nike their favorite sneaker brand. The results revealed that internationally successful footwear and sports brands headquartered in the United States and Germany were particularly popular among young Japanese consumers.

Favorite sneaker brands in Japan 2024, by age

According to a survey conducted in January 2024 in Japan, Nike was particularly popular among younger respondents from 15 to 19 years old, with 23 percent naming it their favorite sneaker brand.

China's footwear market is dominated by the global sportswear giant Nike, which accounted for approximately 9.5 percent of the market in 2022. The second most popular shoe brand was Adidas, which had a market share of around 4.7 percent.

To no one's surprise Nike is the leading sneaker brand in all our measured brand KPIs. It is rivaled only by Adidas in brand awareness, while New Balance and Skechers jointly rank third in brand ownership share.

Onitsuka Tiger is a Japanese sports fashion brand started in 1949 by Onitsuka Shōkai (鬼塚商会, Onitsuka Co., Ltd), a sports shoes company founded by Kihachiro Onitsuka.

Countries like the US and China are investing the most in sneakers—the US accounts for about 40% of world sneaker sales and China about 10%—and feast off of mostly running, casual, and especially in China, basketball shoes.

Anta has become the first Chinese sportswear brand to lead the domestic market in over a decade, overtaking Nike in terms of sales, partly because of its effective multi-brand strategy, which has enabled the company to target different segments of the market more effectively.

Bringing Back the 2000s

Brands have been revisiting their archives, re-releasing classic sneaker models that were popular during that era. Silhouettes such as the Sambas, Campus 00s or even the interesting Onitsuka Tiger are now hot picks!

What are the top 3 sneaker brands? ›

Dive Brief: Nike, Jordan and Adidas, in that order, were the top three sneaker brands in 2023 on trading platform StockX for the second year in a row, according to the company's Big Facts: Current Culture Index report released Wednesday.

With global footwear sales of $33 billion in the fiscal year ended May 31, 2023, Nike is not only the most popular but also by far the biggest seller of athletic footwear in the world.

Taking on 18% of the market share, Nike has the title of most popular brand, followed by. Skechers and Vans tie in fourth, taking on 7% of the market share each and Moonstar follows with 5% and Converse and New Balance each have 4% of the market.

1. Nike. Nike is an American multinational corporation that designs, develops, manufactures, and markets footwear, clothes, equipment, and accessories in the whole world.

All footwear is fine. Heels , flats, boots, sneakers, sandals. The only thing I don't see a lot of is older sneakers -but that doesn't mean don't do it. You just don't really see “well-worn” dirty sneakers outside of the running track or gym but .. it's not the end of the world if that's what you like.

Tabi are traditional split-toe Japanese shoes that are a significant part of fashion and history. Many people wear them because they naturally move with the feet, which benefits posture and can prevent foot injuries. They come in the form of boots, shoes, and even sandals.

Geta (下駄) ( pl. geta) are traditional Japanese footwear resembling flip-flops. A kind of sandal, geta have a flat wooden base elevated with up to three (though commonly two) "teeth", held on the foot with a fabric thong, which keeps the foot raised above the ground.

According to a survey conducted in September 2023, Nike was the favorite sports brand of adults between the ages 30 and 60 years.