LibGuides: How to: Research Consumer Markets: Demographics (2024)

FAQs

How do you research consumer demographics? ›

Many marketers find it easiest to collect demographic data about their consumers and prospects through surveys. Often this is done by piggybacking demographic questions onto a survey sent out for another purpose, such as post-purchase feedback or contact center follow-up.

If you have a digital presence, such as a website or social media profiles, you can use analytics software or tools to find this information. These resources can often tell you demographic details such as age, location and gender.

Demographic. Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.

The main demographic variables that should be considered when segmenting an audience are age, gender, income, education/occupation, and family structure.

Demographic Analysis (DA) is a method used to evaluate the quality of the census. We use current and historical vital records, data on international migration, and Medicare records to produce national estimates of the population on April 1 by age, sex, the DA race categories, and Hispanic origin.

Visual surveys may be the most commonly used method of demographic data collection, but they are also the least accurate. You can help ensure accuracy by allowing students and attorneys to self-identify for all the demographic categories, including gender identity, gay and lesbian information, and ethnicity.

How to get demographic data for free? ›

Using the Census Reporter and Data.Census.gov to find Demographic and Economic Data for a given Geographic Area. "Census Reporter is an independent project to make data from the American Community Survey easier to use.

What are Demographic Methods? Demographic methods use data such as annual totals of births and deaths, and an estimate of initial population size, to infer refined demographic statistics—life expectancy, gross and net reproduction ratios, and even population age structures.

Summary. The three main sources of demographic and social statistics are censuses, surveys and administrative records.

Bar charts are useful for comparing categories or groups, such as gender, income, or education levels. Pie charts can help show the relative size of a single category or group, like age distribution or ethnic composition.

U.S. Census

The United States' decennial census, which enumerates the entire resident population, has been conducted since 1790, but most Pew Research reports highlight trends over the previous several decades.