Marketing specialist demographics research summary. Zippia estimates marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing specialists after extensive research and analysis:
- There are over 405,911 marketing specialists currently employed in the United States.
- 64.5% of all marketing specialists are women, while 35.5% are men.
- The average marketing specialist age is 36 years old.
- The most common ethnicity of marketing specialists is White (65.9%), followed by Hispanic or Latino (12.5%), Asian (11.2%) and Black or African American (5.2%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing specialists are LGBT.
- Marketing specialists are 48% more likely to work at public companies in comparison to private companies.
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Marketing Specialist demographics by:
Marketing Specialist gender statistics
64.5% of marketing specialists are women and 35.5% of marketing specialists are men.
- Female, 64.5%
- Male, 35.5%
Marketing Specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
Marketing Specialist gender pay gap
Women earn 96¢ for every $1 earned by men
![Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (1)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== "Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (1)")
Male Income
$53,763
Female Income
$51,380
Marketing Specialist gender ratio over time
This data breaks down the percentage of men and women in marketing specialist positions over time. Currently, 64.5% of marketing specialists are female.
Male
Female
100
%
80
%
60
%
40
%
20
%
%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
Marketing Specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 43.56% | 56.44% |
| 2011 | 41.14% | 58.86% |
| 2012 | 41.38% | 58.62% |
| 2013 | 38.04% | 61.96% |
| 2014 | 38.07% | 61.93% |
| 2015 | 40.15% | 59.85% |
| 2016 | 39.41% | 60.59% |
| 2017 | 39.38% | 60.62% |
| 2018 | 38.46% | 61.54% |
| 2019 | 37.17% | 62.83% |
| 2020 | 34.85% | 65.15% |
| 2021 | 35.52% | 64.48% |
Marketing Specialist related jobs gender ratio
We compared marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Specialist | 36% | 64% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
Timber Buyer
Chief Estimator
Marketing Specialist
Human Resources Administrative Assistant
Conference Planning Manager
Wedding Coordinator
0%
25%
50%
75%
100%
Marketing Specialist demographics by race
The most common ethnicity among marketing specialists is White, which makes up 65.9% of all marketing specialists. Comparatively, 12.5% of marketing specialists are Hispanic or Latino and 11.2% of marketing specialists are Asian.
- White, 65.9%
- Hispanic or Latino, 12.5%
- Asian, 11.2%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing Specialist Race
| Marketing Specialist Race | Percentages |
|---|---|
| White | 65.9% |
| Hispanic or Latino | 12.5% |
| Asian | 11.2% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing Specialist race and ethnicity over time
See how marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.86% | 5.41% | 8.99% | 8.91% |
| 2011 | 73.16% | 5.41% | 9.42% | 9.87% |
| 2012 | 73.21% | 5.61% | 8.71% | 10.10% |
| 2013 | 72.97% | 5.83% | 8.16% | 10.12% |
| 2014 | 73.30% | 5.26% | 9.33% | 9.57% |
| 2015 | 72.26% | 4.84% | 9.62% | 10.27% |
| 2016 | 70.48% | 6.01% | 9.85% | 11.17% |
| 2017 | 70.46% | 5.86% | 9.92% | 10.78% |
| 2018 | 69.76% | 5.52% | 9.93% | 11.37% |
| 2019 | 70.10% | 5.42% | 10.14% | 11.43% |
| 2020 | 68.19% | 4.87% | 10.22% | 12.29% |
| 2021 | 65.92% | 5.22% | 11.24% | 12.48% |
Marketing Specialist wage gap by race
According to our data, asian marketing specialists have the highest average salary compared to other ethnicities. Black or african american marketing specialists have the lowest average salary at $49,878.
$60,000
$58,000
$56,000
$54,000
$52,000
$50,000
$48,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
| Ethnicity | Salary |
|---|---|
| Unknown | $52,498 |
| White | $54,462 |
| Black or African American | $49,878 |
| Asian | $59,200 |
| Hispanic or Latino | $53,204 |
How Much Do Marketing Specialist Make?
Average marketing specialist age
See how the average age of marketing specialists varies based on ethnicity and gender.
Male
Female
Marketing Specialist age by race and gender
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing Specialist age breakdown
The average age of marketing specialists is 30-40 years years old, representing 35% of the marketing specialist population.
40+ years
30-40 years
20-30 years
Marketing Specialist age breakdown
| Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing Specialist educational attainment
The most common degree for marketing specialists is bachelor's degree, with 78% of marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 9%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
Marketing Specialists by degree level
| Marketing Specialist Degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Marketing Specialist Jobs You Might Like
Marketing Specialist wage gap by degree level
According to the data, marketing specialists with a Doctorate degree earn more than those without, at $65,649 annually. With a Master's degree, marketing specialists earn a median annual income of $64,979 compared to $56,233 for marketing specialists with an Bachelor's degree.
$67,000
$65,000
$63,000
$61,000
$59,000
$57,000
$55,000
Master's Degree
Bachelor's Degree
Doctorate Degree
| Education | Salary |
|---|---|
| Master's Degree | $64,979 |
| Bachelor's Degree | $56,233 |
| Doctorate Degree | $65,649 |
Learn More About Marketing Specialist Required Education
Marketing Specialist employment statistics
Most marketing specialists work for a public in the technology industry.
Company size where marketing specialists work
Below, you can see the size of companies where marketing specialists work.
< 50 employees
50 - 100 employees
100 - 500 employees
500 - 1,000 employees
1,000 - 10,000 employees
> 10,000
Marketing Specialist jobs by employer size
| Company Size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 49% |
Marketing Specialist jobs by company type
Employees with the marketing specialist job title have their preferences when it comes to working for a company. For instance, most marketing specialists prefer to work at public companies over private companies.
Education
Public
Private
Government
Marketing Specialist jobs by sector
| Company Type | Percentages |
|---|---|
| Education | 4% |
| Public | 48% |
| Private | 45% |
| Government | 3% |
Marketing Specialist jobs by industry
The most common industries for marketing specialists are technology, finance and professional.
Fortune 500
Technology
Finance
Professional
Media
Show More
Marketing Specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 23% |
| Technology | 11% |
| Finance | 9% |
| Professional | 8% |
| Media | 6% |
| Manufacturing | 6% |
| Retail | 6% |
| Hospitality | 3% |
| Health Care | 3% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Education | 3% |
| Insurance | 3% |
| Government | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Agriculture | 1% |
Marketing Specialist turnover and employment statistics
Marketing Specialist unemployment rate over time
The unemployment rate for marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
- Unemployment rate
Marketing Specialist unemployment rate by year
| Year | Marketing Specialist Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing specialist tenure
The average marketing specialist stays at their job for 1-2 years, based on the 24,320 marketing specialists resumes in Zippia's database.
Less than one year
1-2 years
3-4 years
5-7 years
8-10 years
11+ years
Marketing Specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 39% |
| 3-4 years | 13% |
| 5-7 years | 14% |
| 8-10 years | 5% |
| 11+ years | 6% |
Marketing Specialist LGBT ratio compared to similar jobs
Review the percent of marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics Team Member | 8.65% | 166,519 |
| Recruiting Coordinator | 8.93% | 56,602 |
| Marketing Specialist | 10.00% | - |
| Corporate Ethics Officer | 11.05% | 65,366 |
| Methods Examiner | 11.64% | 2,129 |
| Director Of Capital Giving | 19.25% | 6,717 |
Similar marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Crating And Moving Estimator | 4.41% | 11,371 |
| Logistics Team Member | 8.65% | 166,519 |
| Recruiting Coordinator | 8.93% | 56,602 |
| Corporate Ethics Officer | 11.05% | 65,366 |
| Methods Examiner | 11.64% | 2,129 |
| Director Of Capital Giving | 19.25% | 6,717 |
Foreign languages spoken by marketing specialists
The most common foreign language among marketing specialists is Spanish at 40.3%. The second-most popular foreign language spoken is French at 11.1% and Chinese is the third-most popular at 10.4%.
- Spanish, 40.3%
- French, 11.1%
- Chinese, 10.4%
- Mandarin, 10.4%
- Portuguese, 3.8%
- Other, 24.0%
Marketing Specialist languages spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 40.3% |
| French | 11.1% |
| Chinese | 10.4% |
| Mandarin | 10.4% |
| Portuguese | 3.8% |
| Other | 24.0% |
Marketing Specialist Jobs
Marketing Specialist location demographics
The amount you can make as a marketing specialist can depend on where you live. For example, the highest salary of marketing specialists is $95,348. Use our chart to find out where that salary is located.
Where do marketing specialists earn the most?
Marketing specialists earn the most in Washington, where the average marketing specialist salary is $91,651. The map here shows where marketing specialists earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average Salary
![Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (5)](https://i0.wp.com/media.zippia.com/salary-maps/2.4.8/marketing-specialist.svgz "Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (5)")
Which city has the most Marketing Specialists?
By looking through more than 24,320 resumes, we found that the most popular places for marketing specialists are New York, NY and Atlanta, GA.
Number of Marketing Specialists
![Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (6)](https://i0.wp.com/media.zippia.com/demographics-maps/2.4.4/resume-marketing-specialist.svgz "Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (6)")
Marketing Specialist jobs by state
| Rank | State | Number of Jobs | Average Salary |
|---|---|---|---|
| 1 | California | 3,235 | $57,812 |
| 2 | Texas | 2,482 | $49,544 |
| 3 | New York | 1,703 | $63,908 |
| 4 | Florida | 1,700 | $39,638 |
| 5 | Pennsylvania | 1,414 | $54,194 |
| 6 | Illinois | 1,260 | $56,458 |
| 7 | North Carolina | 1,181 | $50,915 |
| 8 | Georgia | 1,149 | $44,209 |
| 9 | Virginia | 1,110 | $54,130 |
| 10 | Massachusetts | 1,024 | $57,606 |
| 11 | Ohio | 972 | $52,430 |
| 12 | Minnesota | 904 | $66,383 |
| 13 | New Jersey | 842 | $66,389 |
| 14 | Colorado | 745 | $56,222 |
| 15 | Michigan | 699 | $56,091 |
| 16 | Maryland | 677 | $53,419 |
| 17 | Washington | 653 | $91,651 |
| 18 | Arizona | 599 | $45,547 |
| 19 | Wisconsin | 563 | $55,587 |
| 20 | Tennessee | 543 | $54,885 |
| 21 | Indiana | 493 | $50,330 |
| 22 | Oregon | 491 | $60,831 |
| 23 | Missouri | 489 | $46,230 |
| 24 | Connecticut | 478 | $58,996 |
| 25 | Utah | 428 | $49,157 |
| 26 | Kentucky | 349 | $45,693 |
| 27 | South Carolina | 342 | $44,087 |
| 28 | Kansas | 316 | $46,298 |
| 29 | Alabama | 283 | $39,835 |
| 30 | Arkansas | 279 | $57,886 |
| 31 | Iowa | 272 | $51,469 |
| 32 | Nebraska | 267 | $50,240 |
| 33 | New Hampshire | 255 | $62,785 |
| 34 | Nevada | 232 | $49,006 |
| 35 | Louisiana | 221 | $39,553 |
| 36 | District of Columbia | 213 | $63,773 |
| 37 | Idaho | 208 | $59,498 |
| 38 | Delaware | 201 | $82,655 |
| 39 | Oklahoma | 189 | $38,654 |
| 40 | Rhode Island | 185 | $59,204 |
| 41 | Maine | 177 | $64,153 |
| 42 | Mississippi | 177 | $38,190 |
| 43 | New Mexico | 169 | $47,205 |
| 44 | West Virginia | 137 | $45,361 |
| 45 | Montana | 136 | $47,757 |
| 46 | South Dakota | 133 | $47,857 |
| 47 | Vermont | 132 | $54,474 |
| 48 | North Dakota | 122 | $58,038 |
| 49 | Hawaii | 113 | $37,775 |
| 50 | Wyoming | 96 | $51,828 |
| 51 | Alaska | 94 | $54,512 |
Where are marketing specialists in high demand?
Marketing specialists are in high demand in New York, NY. There are currently 74 job openings for marketing specialists here. We looked over job openings to determine where in the country marketing specialists are in the most demand.
Jobs Openings
![Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (7)](https://i0.wp.com/media.zippia.com/demographics-maps/2.4.4/listing-marketing-specialist.svgz "Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (7)")
Marketing Specialist Demographics FAQs
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Updated April 5, 2024
![Marketing Specialist Demographics and Statistics [2024]: Number Of Marketing Specialists In The US (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)
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