Less than half of consumers wear watches on a daily basis, according to the Consumer Watch Reportrecently released by the NPD Group and CivicScience.
The survey found that 32 percent of consumers currently wear watches every day. Baby boomers have the highest rate of daily watch wear, it found.
By contrast, millennials tend not to be regular watch wearers, though they will sport timepieces occasionally, as they are interested in fashion. They tend to gravitate toward trendy, fashion-forward styles, the survey found.
The survey also found that 29 percent of watch dollars are spent online. About half of that—14 percent—is spent at “pure-play” e-tailers, while another 15 percent is sold by other retailers who sell online.
In addition, smartwatches are making a dent in the market: Some 7 percent of consumers now own a smartwatch, and 17 percent own fitness trackers.
Less than half of consumers wear watches on a daily basis, according to the Consumer Watch Report recently released by the NPD Group
the NPD Group
The NPD Group, Inc.
(NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York.
One In Ten Brush Their Teeth, Eat Breakfast and Put on A Watch. We found that around 10% just wear watches every day because it's part of their everyday look. Some people (Including ourselves) don't feel comfortable without a watch.
Regardless of the style of watch, people who wear watches are seen as dependable and reliable. To others, seeing a watch on someone's wrist says that that person is punctual and values not only his or her time but other people's time. After all, time is money, friend.
The answer is simply a watch. You would turn your wrist and know how much time you have left. For such a forgetful person like me, a watch can sometimes be a lifesaver. Watches also allow you to know the time in special occasions and situations.
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