Sephora Logo PNG
In beauty industry it is very important to have a logo that sends the right message to customers. Sephora, a chain of stores that offers a wide range of beauty products representing about 300 brands as well as its own label has such a mark.
Meaning and history
The brand has a relatively long history. It was founded in France in 1969. At first it was owned by one person, then in 1997 the company was purchased by conglomerate LVMH that is also based in Paris.
It is easier to grasp the logo meaning when you know the origin of the name “Sephora” which is a hint to what the company deals with. It is a combination of two words ‒ “sephos” that in Greek means “beauty” and “Zipporah” which is the name of one of Moses’ wives. She is described as a woman of exceptional beauty, clever, generous and free. These qualities have a lot in common with the values the Sephora stores adhere to ‒ freedom and creativity.
What is Sephora?
Sephora is a famous cosmetics brand, which was established in France at the beginning of the 1970s. Today the company has more than 2 thousand stores across the globe, selling not only the products of its own brand but many other niche cosmetic and perfume labels. Sephora is also very active in the online sales segment.
The Flame Symbol
The Sephora logo represents the brand’s aesthetic and values, though it does not have any beauty elements at first sight. It incorporates a wordmark which is the brand’s name and a symbol ‒ a white flame in the shape of the letter “S” against a black background. The first thing that comes to mind is that the shape of the flame refers to the brand’s name. And it is really so. At the same time it also resembles a strand of wavy hair. The symbolism behind this image is freedom of choice and creativity, as the company states it.
In fact, the logo meaning can be interpreted in different ways. Some people even see in the flame image clear aspects of a slim female body sending the message of beauty. Whatever the image means, it gives the logo a memorable look.
The name of the brand is beneath the flame. It is also in white color.
Being elegant is a must for any cosmetic logo. The Sephora logo has some sophistication in it. First of all, it is black and white. This color combination adds to the elegancy created by the flame symbol. It also gives the message of professionalism ‒ the company knows how to make and deliver beauty products.
Font
The typeface used for the wordmark looks aesthetic. The simple geometric shapes of sans serif typeface complement the clean minimalism of this logo and signal the high quality standards of the products offered by the company. It looks as if the spacing between the letters was also a matter of special concern for the graphic designer.
FAQs
The Sephora logo consists of the brand's name in white against a black background and a symbol – a white flame shaped like the letter “S.” The flame's shape is a reference to the brand's name, but it also resembles wavy hair. The mark symbolizes freedom of choice and creativity, as the company states.
What is the brief history of Sephora? ›
Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora was founded in France by Dominique Mandonnaud in 1970 and is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring emerging favorites, trusted ...
Why did they name Sephora Sephora? ›
The company was founded in Limoges in 1969 and is currently based in Neuilly-sur-Seine, France. Sephora is owned by luxury conglomerate LVMH as of 1996. The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), wife of Moses.
Why Sephora is a good brand? ›
Customer-Centric Approach
One of the main reasons for Sephora's success is its dedication to delivering an outstanding customer experience. Sephora realizes that beauty shopping is not only about purchasing items, but rather all aspects of the experience.
What is the meaning of beauty icons? ›
"A beauty icon is anyone standing in their truth when it comes to what beauty means to them and does so with strength, glamour, and grace," Danessa Myricks tells POPSUGAR.
What is the slogan of Sephora? ›
The slogan - 'we belong to something beautiful' - aims to highlight the beauty retailer's inclusive culture, offering spaces for free exploration and self-expression, without judgement.
What is a fun fact about Sephora? ›
Sephora Isn't Technically a Real Word
The name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, the exceptionally beautiful wife of Moses in the book of Exodus.
What is the name Sephora in the Bible? ›
Zipporah, or Tzipora (/ˈzɪpərə, zɪˈpɔːrə/; Hebrew: צִפּוֹרָה, Ṣīppōrā, "bird"), is mentioned in the Book of Exodus as the wife of Moses, and the daughter of Reuel/Jethro, the priest and prince of Midian.
What is the vision statement of Sephora? ›
Vision Statement: Sephora's vision statement is to "be the global leader in beauty and the ultimate destination for discovery and inspiration." Competitors: Some of Sephora's main competitors include Ulta Beauty, Macy's, MAC Cosmetics, Nars Cosmetics, and Nordstrom.
What are the four P's of Sephora? ›
The following is a detailed explanation of the 4 Ps (Product, Price, Place, Promotion) and brand positioning for Sephora, along with references for further reading.
Sephora. We believe that beauty thrives in diversity and discovery. Our purpose is to expand the way the world sees beauty by empowering the extraordinary in each of us.
What is Sephora's brand image? ›
Sephora focuses on simplicity. With black and white as their main background with infused colors depending on the season, navigating through the stores is easy. Sephora also focuses on enhancing beauty rather than replacing it. With tester make up, fragrances, and accessories, a customer can find the perfect product.
What does the name Sephora mean in the Bible? ›
The name Sephora is a girl's name meaning "bird". This lovely name is a softened French version of Tziporah, the biblical wife of Moses. Unfortunately, in the US, it's become attached to the cosmetics franchise.
Why is Sephora logo black and white? ›
The Sephora logo has some sophistication in it. First of all, it is black and white. This color combination adds to the elegancy created by the flame symbol. It also gives the message of professionalism ‒ the company knows how to make and deliver beauty products.
Does Sephora support Israel? ›
Sephora is a renowned beauty retailer that prides itself on its commitment to diversity and inclusion. However, by continuing to stock Israel funded products in there stores globally despite these concerns - Sephora is indirectly supporting genocide.
Sephora Logo PNG
