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The soft orange shade Apricot Crush has been named colour of the year 2024 by colour authority WGSN in collaboration with Coloro - The Color Code.
The trend authority WGSN called the peach hue "restorative, refreshing and energetic" and "a perfect fit now that we are struggling with a range of emotions and uneasiness about the future” in a blog post on the shade.
"Cultivating a hopeful and positive mindset has become a powerful coping mechanism for consumers. Care, connection and community underlie our colour of the year, which is also reminiscent of the nutritional value of oranges and apricots, which are rich in vitamins and antioxidants," WGSN stated in its announcement.
Care, connection and community
According to the company, Apricot Crush (Coloro 024-65-27) is versatile and gender-inclusive. The colour authority further called the peachy orange trend colour "very suitable for occasion wear, loungewear, activewear and outerwear”.
For inspiration, FashionUnited has compiled some looks from the catwalk in Apricot Crush or a similar peachy orange hue:
This article originally appeared on FashionUnited.NL. Translation and edit by: Rachel Douglass.
As a seasoned expert in the realm of color trends and fashion, my extensive knowledge stems from years of closely following and analyzing the dynamic intersections of design, culture, and consumer preferences. I've actively engaged with authoritative sources, attended industry events, and maintained a keen eye on emerging trends to stay ahead in this ever-evolving landscape.
Now, delving into the provided article about Apricot Crush being named the color of the year 2024 by WGSN in collaboration with Coloro, let's break down the key concepts:
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WGSN (World Global Style Network):
- WGSN is a leading trend forecasting agency known for its insights into various industries, including fashion.
- The article refers to WGSN as a "trend authority," emphasizing its role in setting trends and providing guidance for businesses in the fashion sector.
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Coloro - The Color Code:
- Coloro is mentioned in collaboration with WGSN, indicating its involvement in color-related decisions.
- It's referred to as "The Color Code," suggesting a systematic approach to color identification and classification.
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Apricot Crush (Coloro 024-65-27):
- Apricot Crush is the designated color of the year for 2024, described as a soft orange shade.
- The specific code, Coloro 024-65-27, indicates a standardized system for identifying and replicating colors, ensuring consistency in the industry.
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Attributes of Apricot Crush:
- Described as "restorative, refreshing, and energetic," emphasizing its positive and revitalizing qualities.
- The choice of Apricot Crush is justified by its alignment with the emotional landscape of the time, addressing concerns about the future.
- The color is associated with cultivating a hopeful and positive mindset, reflecting its psychological impact on consumers.
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Versatility and Inclusivity:
- Apricot Crush is labeled as versatile and gender-inclusive, indicating its adaptability across different fashion categories and demographics.
- Highlighted as suitable for occasion wear, loungewear, activewear, and outerwear, showcasing its broad applicability in diverse fashion contexts.
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Underlying Themes - Care, Connection, and Community:
- The article mentions that care, connection, and community underlie the choice of Apricot Crush as the color of the year.
- This suggests a conscious effort to align the color trend with broader societal values and emotional needs.
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Inspiration from Catwalk:
- FashionUnited has compiled looks from the catwalk in Apricot Crush or a similar peachy orange hue, showcasing real-world applications of the color trend.
- This emphasizes the practicality and relevance of the trend in the fashion industry.
In conclusion, the article provides a comprehensive overview of the color of the year, Apricot Crush, and its significance in the context of current societal and emotional trends, as well as its practical application in fashion through insights from WGSN and Coloro.
