Target adds Good & Gather premium line in latest expansion (2024)

Target Corp. is adding a premium collection called Good & Gather Signature as part of a 600-item expansion of its year-old Good & Gather label, which will become the retailer’s largest private brand.

Target said Wednesday that it has begun rolling out the new Good & Gather products across nearly every food category and expects them to hit stores through the fall, expanding the brand to almost 2,000 items.

Related: Target Q2 sales jump more than 24% overall and 195% in digital

New Good & Gather offerings appearing on store shelves span such categories as dairy, coffee, deli, bread and baking, snacks, produce, beverages, meal essentials, frozen food and frozen seafood, with selected items also available via Target.com, according to Minneapolis-based Target.

Products developed by Target’s culinary team include jalapeno avocado hummus, frozen zucchini spirals, bite-sized everything crackers and meatlessburgers, the company said, adding that all recipes are made without artificial flavors and sweeteners, synthetic colors and high-fructose corn syrup and must pass a taste test.

Related: Target launches enhanced online grocery pickup

Good & Gather Signature, the premium line, also is slated to add a new dimension of flavor with 60 new products, such as pizzas, pastas, coffee, marinated mushrooms and pasta sauces, among other items. Target said Good & Gather Signature offerings are made with specialty ingredients and bring “hand-crafted quality and flavor” to “elevate everyday meals.”

Target Corp.Target adds Good & Gather premium line in latest expansion (1)

Target said it expects Good & Gather to have almost 2,000 SKUs by the end of 2020.

“Food plays such an important role in our guests’ lives,” Stephanie Lundquist, executive vice president and president of food and beverage at Target, said in a statement. “And now, as guests are eating and cooking at home — and appreciating good value — more than ever, Good & Gather’s delicious, high-quality assortment and affordable price continues to set Target apart, while helping our guests discover the joy of food every day. And they’re going to love what we’re serving up this fall.”

Target announced Good & Gather as a new flagship brand in August 2019 and began rolling it out to stores the following month, starting with 650 items, ranging from dairy and produce to ready-made pastas and pantry staples. Product additions since then have included fresh meat, plant-based meat, yogurt, sauces, dressings, oat milk and other offerings.

In reporting second-quarter earnings two weeks ago, Chairman and CEO Brian Cornell noted that Good & Gather has grown to $1 billion in sales in less than a year.

“This fall, we’ll roll out the third and final phase of our Good & Gather assortment, adding more than 600 items to bring the total number of items to nearly 2,000. The Good & Gather brand is clearly resonating with our guests and delivering on our food and beverage vision to enhance the Target experience by making it easy for families to discover the joy of food,” Cornell told analysts in a conference call.

“With the momentum from this new brand, our own-brand food and beverage business has been growing more than 30% so far this year, significantly outpacing the market and growing market share,” he added.

Target said Good & Gather now accounts for more than half of its own-brand food sales. When the new brand was launched, the company said it will eventually replace its Archer Farms and Simply Balanced labels as well as some products under its Market Pantry brand.

Target adds Good & Gather premium line in latest expansion (2024)

FAQs

When did Target start good and gather? ›

Target is building on the early momentum of its Good & Gather brand, which launched in 2019 and is now the company's largest store line with more than 2,000 products. Last year, it netted more than $2 billion for the company.

Is good and gather owned by Target? ›

Good & Gather is Target's largest owned brand, with more than 2,000 products from pantry items and sauces to fresh produce and dairy, meat and bread.

Is Archer Farms now good and gather? ›

Archer Farms in the News

While the Archer Farms brand was replaced, the favorites from the in-store food brand have been reimagined, reformulated, and offered under the Good & Gather brand. Furthermore, Target hired notable leaders within the food and beverage industry from Walmart Stores Inc. and General Mills Inc.

What brand did good and gather replace? ›

Good & Gather replaced many Archer Farms and Simply Balanced products, with Target rebranding its in-house items.

Why did Target change to good and gather? ›

The move is part of the company's business strategy to increase sales and distinguish the retailer from its rivals. "Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," Lundquist said.

Is Target getting rid of Market Pantry? ›

Target Corp. announced Monday it's replacing its Archer Farms and Simply Balanced brands and condensing its Market Pantry line to make way for a new flagship food brand called Good & Gather. Good & Gather will be Target's largest internal brand by the end of 2020.

Is good and gather high quality? ›

Good & Gather is Target's new flagship food brand delivering a wide range of high-quality, great-tasting food and beverage products, all at affordable prices.

Is Target owned by a Chinese company? ›

Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a component of the S&P 500 Index.

Is Good and Gather really organic? ›

This product is certified organic and, therefor...

Genetically engineered ingredients are not allowed. Synthetic preservatives and artificial colors are not allowed in processed foods. Meat and dairy ingredients must be produced without antibiotics and artificial growth promoters or hormones.

What company owns Archer Farms? ›

Target's private label roots go way back. In 1995, it introduced Archer Farms to its merchandising mix — its first-ever owned food brand. Its initial offerings were the type of unfabulous essentials consumers would purchase on an average grocery trip: bread, milk, pasta and bottled water.

What Target brand is discontinued? ›

Target will discontinue its biggest brands including Mossimo, Merona, Cherokee, and Circo by 2019. The store will have 12 new brands. Four of the new brands will include A New Day for women's clothing, Goodfellow & Co for men's clothing, athleisure line JoyLab, and home line Project 62.

Did Target discontinue Archer Farms ice cream? ›

Target is phasing out Archer Farms, Simply Balanced food brands. New name: Good & Gather.

Is good and gather at Walmart? ›

Good & Gather Snacks, Cookies & Chips in Food - Walmart.com.

What was the old Target brand name? ›

The history of Target Corporation first began in 1902 by George Dayton. The company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910.

Does good and gather use pesticides? ›

Certified organic product

Certified organic food is produced without the use of synthetic pesticides and fertilizers, and free of genetically engineered ingredients.

What big changes are coming to Target? ›

Starting in 2023, more than half of Target's approximately 200 full store remodels and almost all the retailer's approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target's remodels and new stores will feature the majority of the reimagined store design elements.

Why is Target getting rid of red? ›

It's bringing the outside in,” he said. Target is also being more judicious with its use of red in stores, relying more on neutral colors as a more modern backdrop against which splashes of red are used to have things pop out. “The days of painting everything red are totally gone,” said Perdew.

Does Target still build super targets? ›

No, Target rebranded all its Super Target stores in 2015 and called all of its stores Target. However, you might come across some stores with the “Super Target” logo.

Why are there so many empty shelves at Target? ›

The empty shelf crisis is largely caused by the COVID-19 pandemic destabilizing the entire shipping industry. There's some irony to this shipping crisis because, while consumer demand and spending increased, suppliers couldn't keep shelves stocked to capitalize on these opportunities.

Why did Target drop so much? ›

Target Stock Falls After a Second Warning That Earnings Will Drop. Amazon and Others Caught in Selloff. Target stock was getting hit on Tuesday after the retailer said its lowering prices further to get rid of unwanted inventory, leading it to cut its profit outlook for the second time in almost three weeks.

Why are all the targets closing? ›

The shop conversion comes after the parent company for both discount retail chains, Wesfarmers announced in May 2020 that 75 Target stores across Australia would close as part of a major rebranding move. Wesfarmers said the move was necessary to improve the commercial viability of the business.

Is good and gather a private brand? ›

Good & Gather is Target's largest private-label brand, with more than 2,000 products in total.

Is good and gather fair trade? ›

Target met its 2022 commitment early. All Good & Gather coffee in both bags and single-cup-pods is now certified by Fair Trade USA.

Where is good and gather headquarters? ›

Good and Gather is located in Minneapolis, Minnesota, United States .

Why do they call Target Tarjay? ›

Tarjay was first used in America, and then adopted by Australian shoppers. It was a self-deprecating moniker through which consumers gave themselves permission to shop at a mass-merchandise discounter.

What country did Target fail in? ›

Target's failure in Canada

After losing nearly $1 billion in its first year in Canada, and facing future multimillion-dollar losses, Target discontinued its operations in Canada and closed 133 stores. The news of the closing should not be a surprise. The Target stores were empty.

Why does Target not exist in Canada? ›

Target's entry into the Canadian market in 2013 was its first foray in international expansion. A combination of extensive renovation needs, a flawed merchandising system, tight time frame and inadequate leadership were some of the reasons the big-box retailer decided to close all 133 stores in the country in 2015.

Can you trust organic products from China? ›

China's soil and water sources contain large amounts of heavy metals, like lead and cadmium, released by industrial wastewater. But the “organic” label fails to account for environmental pollution, as the system only certifies a process, in which no harmful pesticides, fertilizers, etc.

Is good and gather affordable? ›

What makes it good? Everything is made without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. And with it being a private-label brand, many of the products are more affordable than comparable products from name brands.

Where does Target get their milk? ›

14 in U.S. District Court, says Colorado-based Aurora Organic Dairy, which supplies Target, milked cows that didn't live the organic life. The suit could lead to more. Aurora also supplies milk to Wal-Mart.

What is Target's generic brand? ›

Market Pantry, introduced in 2001, offers quality family-friendly food items that satisfy both budget and taste. Market Pantry products are 10 to 30% less expensive than national brand equivalents, ensuring the best value each and every day.

Where is Target headquarters moving to? ›

Our HQ offices play an important role, and we're committed to our Target Plaza buildings in downtown Minneapolis and Target Northern Campus in Brooklyn Park, Minnesota, as well as our offices around the world.

Where does Target get their clothes from? ›

The 2021 Fashion Transparency Index gave Target a score of 42% based on how much the group discloses about its social and environmental policies, practices, and impacts. Target manufactures its clothes in China and many other East Asian countries, where human rights and labor law violations still happen every day.

What designer is coming to Target next? ›

Hudson's opportunity has arrived. Target has selected three fashion insider-beloved brands—La Ligne, Kika Vargas, and Sergio Hudson—for their fall 2022 designer collaboration.

Why did Target get rid of Merona? ›

Target will phase out its Merona and Mossimo clothing lines, which executives said had grown too hom*ogenized. The new brands include: A New Day: Apparel for women, it will replace the Merona line. Target describes it as modern mix-and-match.

Why did Target stop selling Mossimo? ›

"We haven't had a working relationship with Mossimo Giannulli in over a decade and we no longer carry any Mossimo branded products at Target," a company spokesperson told Business Insider yesterday. Target dropped the line completely in 2017 as part of a company-wide overhaul of its in-store brands.

Why did they recall Turkey Hill ice cream? ›

The recall was initiated after it was discovered by a consumer who contacted Turkey Hill that select containers of Chocolate Marshmallow Premium Ice Cream may have been inadvertently filled with Chocolate Peanut Butter Cup Ice Cream during production.

What ice cream company has a flavor graveyard? ›

Flavor Graveyard | Ben & Jerry's.

Is Blue Bell ice cream sold in all 50 states? ›

Although Blue Bell is only available in a portion of the nation's supermarkets, it ranks as one of the best-selling ice creams in the country. Our products are sold in 23 states. No matter how much the market grows, quality standards never change and are never compromised.

Why is Target nicer than Walmart? ›

Target has wider aisles, less crowded shelves, department store-like merchandising and trendy design touches, including Target finds that look expensive but aren't. All these details make it feel a bit more elevated than a waltz through Walmart.

Is it better to work at Walmart or Target? ›

Target is most highly rated for Culture and Walmart is most highly rated for Compensation and benefits. Learn more, read reviews and see open jobs.
...
Overall Rating.
Overall Rating3.53.4
Work/life balance3.43.3
Compensation and benefits3.33.3
Job security and advancement3.13.2
Management3.13.0
1 more row

Is Walmart more expensive than Target? ›

Generally speaking, Walmart often beats Target's prices — but only by just a few pennies. And when Target does beat Walmart's price, it's usually by quite a bit. In the end it seems the best store might be more about personal choice (and experience) rather than price. Here's how they stacked up.

What luxury brands does Target have? ›

Target has rolled out limited-time collaborations with established luxury brands such as Missoni, Alexander McQueen and Jean Paul Gaultier, as well as up-and-coming designers including Jason Wu and Prabal Gurung.

Why did Target change their logo color? ›

Why did Target change its logo? The Target Corporation updated its last logo when the world went digital and logos became more minimalist. In 2014, Target's wordmark was moved down below the bullseye symbol and shrunk significantly. For uniformity, the black typeface was replaced by red.

Is Target changing their name? ›

marked its first day of trading under the ticker symbol TGT. On Jan. 13, Dayton Hudson Corp. announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit.

What is the most pesticide contaminated food? ›

EWG's Dirty Dozen for 2022
  • Strawberries.
  • Spinach.
  • Kale, collard and mustard greens.
  • Nectarines.
  • Apples.
  • Grapes.
  • Bell and hot peppers.
  • Cherries.
Apr 7, 2022

Who is good and gather owned by? ›

Good & Gather is Target's largest owned brand, with more than 2,000 products from pantry items and sauces to fresh produce and dairy, meat and bread.

When did Target start selling fresh produce? ›

However, with the success of Wal-Mart's Supercenters, the retailer also started adding groceries to its aisles as it opened its first Super Target store in 1995. This store included a grocery section with fresh produce, dairy and meat.

When did Target start remodeling stores? ›

Starting in 2023, more than half of Target's approximately 200 full store remodels and almost all the retailer's approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target's remodels and new stores will feature the majority of the reimagined store design elements.

Where do good and gather products come from? ›

Private‐label, or store‐brand eggs come from grocers or distributors who have the obvious desire of wanting to grow their presence in the organic marketplace. These brands typically get their eggs wholesale and re-label them under their own brand name without direct interaction with farmers.

What did Target used to be called? ›

Introducing: Target Corporation

Dayton Hudson Corporation was renamed Target Corporation to better reflect its core business, and the Dayton Hudson Foundation (founded in 1918) was renamed Target Foundation.

What is the oldest Target? ›

On May 1, 1962, the Dayton Company, using Geisse's concepts, opened its first Target discount store located at 1515 West County Road B in the Saint Paul, Minnesota, suburb of Roseville.

Does Target have better produce than Walmart? ›

While Target did have a lot in store, Walmart definitely had a bigger variety of groceries at what seemed to be lower prices. It lacked healthy snacks, but it had a lot more fresh fruits and vegetables. Even though both stores have similar grocery offerings online, Walmart was the clear winner.

What is Target doing in 2022? ›

Operating Results

Operating income was $1.0 billion in third quarter 2022, down 49.2 percent from $2.0 billion in 2021, driven primarily by a decline in the Company's gross margin rate. Third quarter operating income margin rate was 3.9 percent in 2022, compared with 7.8 percent in 2021.

Why did Target stop closing at midnight? ›

The later shopping hours come at a time when the Minneapolis-based retailer is trying to drive more traffic back into its stores in order to help revive sluggish sales. It has also stepped up its promotions in order to draw customers back following last year's massive data breach.

Why do shoppers despise Target's new store design? ›

"About 95% of the comments are people saying they hate it. Many feel the open layout makes them feel more exposed while shopping. Others talked about the empty shelves, or missing brands they used to enjoy... A few liked that Ulta Beauty was there, but many others commented that the open layout is too confusing."

Is good and gather high-quality? ›

Good & Gather is Target's new flagship food brand delivering a wide range of high-quality, great-tasting food and beverage products, all at affordable prices.

Top Articles
Latest Posts
Article information

Author: Tyson Zemlak

Last Updated:

Views: 5735

Rating: 4.2 / 5 (63 voted)

Reviews: 94% of readers found this page helpful

Author information

Name: Tyson Zemlak

Birthday: 1992-03-17

Address: Apt. 662 96191 Quigley Dam, Kubview, MA 42013

Phone: +441678032891

Job: Community-Services Orchestrator

Hobby: Coffee roasting, Calligraphy, Metalworking, Fashion, Vehicle restoration, Shopping, Photography

Introduction: My name is Tyson Zemlak, I am a excited, light, sparkling, super, open, fair, magnificent person who loves writing and wants to share my knowledge and understanding with you.