Target launches Good & Gather Plant Based label (2024)

Target Corp. has added a plant-based line to its year-and-a-half-old Good & Gather food and beverage brand.

Called Good & Gather Plant Based, the new collection includes more than 30 products for breakfast, lunch, dinner and snacks, Minneapolis-based Target said Tuesday. Items range from plant-based dips and spreads, oat milk, almond milk creamer and vegan salad dressing to meatless beef and chicken patties, pea-protein meatballs and buffalo-style cauliflower wings.

Related: Target unveils Favorite Day indulgent food brand

Most Good & Gather Plant Based products are priced at less than $5, Target noted, adding that the line joins hundreds of plant-alternative foods and beverages in the retailer’s roster of private and national brands. Good & Gather Plant Based also focuses on flavor, with such offerings as nondairy chocolate-flavored mousse dip, everything seasoned cashew dip and spread, and caramel vanilla almond-milk creamer.

Target launches Good & Gather Plant Based label (1)

Related: Target adds Good & Gather premium line in latest expansion

Good & Gather Plant Based is aimed at shoppers seeking something different in terms of flavor.

Good & Gather Plant Based dips and meat alternatives are already available in stores and online, and other items like creamers and salad dressings will roll out through the fall, Target said.

The Target line extension comes as consumer purchases of plant-based foods continue to surge. In 2020, the growth rate for the U.S. plant-based food market more than doubled, with sales jumped 27% to $7 billion, according to the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).

“Good & Gather Plant Based reinforces the brand’s commitment to products that prioritize great taste and quality, with the value only Target can offer,” Rick Gomez, executive vice president and chief food and beverage officer at Target, said in a statement. “Guest demand for plant-based offerings is incredibly high and continues to grow. By adding Good & Gather Plant Based to our curated assortment of plant-based offerings, we’re giving guests more of what they want and making it easy for them to discover the joy of food every day.”

Since its retail launch in September 2019, Good & Gather has grown to more than 2,000 SKUs and become Target’s largest own brand, generating sales of more than $2 billion in 2020, the company said. That includes the rollout of a premium linecalled Good & Gather Signatureas part of a 600-item expansion last fall. At the time, Target said Good & Gather — which replaced its Archer Farms and Simply Balanced labels, plus some Market Pantry products — accounted for more than half of its own-brand food sales.

“Good & Gather is off to a tremendous start, a multibillion-dollar brand in a short period of time. It has been well-received by our guests, great quality at a great value, and I think it typifies the things we do with our own brands,” Target Chairman and CEO Brian Cornell said in an early March conference call on fiscal 2020 results. “And we’re very excited about the momentum we have in food and beverage. We took significant market share throughout the year, and the guest has certainly recognized and appreciates the Good & Gather brand. So we think that’s a way for us to continue to differentiate our offerings.”

In April, Target also began rolling out Favorite Day, a new food and beverage store brand designed to offer premium flavor at affordable prices. Building on Good & Gather, Favorite Day initially will span more than 700 products in categories such as bakery, trail mix, premium ice cream, snacks, beverage mixers and “mocktails,” candy and cake decorating supplies.

Target launches Good & Gather Plant Based label (2024)

FAQs

Why did target switch to Good and Gather? ›

The move is part of the company's business strategy to increase sales and distinguish the retailer from its rivals. "Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," Lundquist said.

When did target switch to Good and Gather? ›

Target confirmed that the brand was being phased out and replaced with its new store brand Good and Gather, which has been around since 2019 and has been slowly replacing Archer Farms on Target's shelves.

Is Good and Gather owned by target? ›

Good & Gather is Target's largest owned brand, with more than 2,000 products from pantry items and sauces to fresh produce and dairy, meat and bread. The brand, which is free from artificial flavors and sweeteners, synthetic colors and high-fructose corn syrup, generated more than $2 billion in sales last year.

Who is the parent company of Good and Gather? ›

Target Brands is the company's brand-management division that oversees the company's private-label products. In addition, Bullseye Dog is Target's mascot. Good & Gather, a food and beverage brand, replaced Archer Farms and Simply Balanced.

Why is Good and Gather so cheap? ›

Everything is made without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. And with it being a private-label brand, many of the products are more affordable than comparable products from name brands.

What caused Target to fail? ›

Target tried to do way too much too soon. With all their money spent on fixing stores and hiring people, Target stores were unable to deliver the same experience they were delivering in the US. As a result, Target's operations were awfully sloppy.

Why did Target get rid of Market Pantry? ›

Target rolls out new flagship food brand, Good & Gather. Target Corp. announced Monday it's replacing its Archer Farms and Simply Balanced brands and condensing its Market Pantry line to make way for a new flagship food brand called Good & Gather.

When was Good and Gather introduced? ›

Good & Gather will be available in stores and online on Target.com for same-day delivery beginning September 15, 2019. “Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, executive vice president and president, Food & Beverage, Target.

Is Archer Farms the same as Good and Gather? ›

Archer Farms was the first in-store food brand for Target (NYSE: TGT), introduced in 1995; Simply Balanced was launched in 2013. The company says it will reformulate most of the brands' old favorites and offer them under the Good & Gather "with even better ingredients and taste."

Is Good and Gather truly organic? ›

This product is certified organic and, therefor...

Genetically engineered ingredients are not allowed. Synthetic preservatives and artificial colors are not allowed in processed foods.

Is Good and Gather sustainable? ›

Description. Get your protein in with ease when you pick up this Sustainably Caught Chunk Light Tuna in Water from Good & Gather™. Perfect for lunch, dinner or a quick bite in between. Dolphin safe and wild caught by purse seine, this tuna is caught using sustainable practices.

Is Good and Gather almond milk vegan? ›

Is Unsweetened Almond Milk Good & Gather vegan? No, Unsweetened Almond Milk Good & Gather is not vegan.

Where is good and gather headquarters? ›

Where is Good and Gather 's headquarters? Good and Gather is located in Minneapolis, Minnesota, United States . Who are Good and Gather 's competitors? Alternatives and possible competitors to Good and Gather may include Foodracers , Food Beeper , and Grub Cab .

Who makes Target milk? ›

When it's Target's house brand milk, according to a lawsuit filed by an Indiana couple. The class action suit, filed Dec. 14 in U.S. District Court, says Colorado-based Aurora Organic Dairy, which supplies Target, milked cows that didn't live the organic life.

Where do good and gather eggs come from? ›

Private‐label, or store‐brand eggs come from grocers or distributors who have the obvious desire of wanting to grow their presence in the organic marketplace. These brands typically get their eggs wholesale and re-label them under their own brand name without direct interaction with farmers.

Does good and gather have aspartame? ›

Healthy food with natural ingredients

This, along with their consumer research, led to their decision to ensure their Good & Gather products would contain no artificial flavors, no synthetic colors, no artificial sweeteners and no high fructose corn syrup, across the board.

Does Walmart have good and gather? ›

Good & Gather Ground Coffee in Coffee - Walmart.com.

Does good and gather use pesticides? ›

Certified organic product

Certified organic food is produced without the use of synthetic pesticides and fertilizers, and free of genetically engineered ingredients.

Why is Target banned in Canada? ›

Target's entry into the Canadian market in 2013 was its first foray in international expansion. A combination of extensive renovation needs, a flawed merchandising system, tight time frame and inadequate leadership were some of the reasons the big-box retailer decided to close all 133 stores in the country in 2015.

What big mistake did Target make? ›

Over the course of two weeks starting in November 2013, hackers had stolen detailed information for about 40 million credit and debit card accounts, as well as personal information on about 70 million Target customers.

Why is Target losing so much money? ›

Target said it has lost a whopping $400 million in profits this year thanks to organized gangs of shoplifters who have been systematically stealing merchandise from its discount stores. “At Target, year-to-date, incremental shortage has already reduced our gross margin by more than $400 million vs.

How long will Target hold food for? ›

Drive Up and Order Pickup orders are held for three days. If your order isn't picked up within three days, we'll cancel the order and issue a refund to your original form of payment, unless your order contains fresh grocery.

What does Target do with clothes that don't sell? ›

These salvage stores is where Target dumps stuff after they go through their regular “clearance cycle”. It's also where you can capitalize on major discounts on Target items, often ranging anywhere from 50%-90% off.

Who owns Target? ›

Target's parent company, Dayton Hudson Corp., purchased legendary Chicago-based department store Marshall Field's, making Dayton Hudson the largest department store chain in the Midwest.

What is Target brand food called? ›

Good & Gather : Target.

Is favorite day a Target brand? ›

“Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life's little moments of indulgence even sweeter and continues to differentiate Target's owned brand portfolio.”

Is Good and Gather the same as simply balanced? ›

Good & Gather means saying goodbye to the Archer Farms and Simply Balanced brands, which Target is phasing out. The Market Pantry brand will also be consolidated to make way for what the company says is its biggest in-house brand ever. Target's new line of food products, Good & Gather, is now in stores.

What brand is no longer with Target? ›

TARGET has confirmed that it has discontinued a major brand and shoppers are disappointed. The grocer has confirmed that its Archer Farms branded products are no longer available. It comes after one shopper posted on Twitter and asked the brand if its Archer Farms brand was discontinued.

Does Good and Gather have preservatives? ›

They contain no artificial colors, flavors or preservatives and come in a 15-ounce can for multiple servings — simply heat and serve for an easy and delicious snack, side dish or entree addition. Good & Gather™: A new way to eat well every day.

Does good and gather use hormones? ›

Keep your freezer well-stocked with a dinnertime staple with a package of Organic Boneless Skinless Chicken Breasts with Rib Meat from Good & Gather™. This thin sliced boneless, skinless chicken breasts come from chickens raised with no antibiotics, no added hormones or steroids,* and 100% vegetarian fed.

Which organic brand is best? ›

Best Organic Brands In India In 2023
  • SOSE. Name of Company: Suryan Organic. ...
  • Terra Greens Organic. Name of Company: Terra Firma Projects Private Limited. ...
  • Elworld Organic. Name of Company: Elworld Agro & Organic Foods Pvt Ltd. ...
  • GIR. Name of Company: Bansi Gir Gauveda. ...
  • Induz Organic. ...
  • Just Organik. ...
  • Farm Organic. ...
  • Geo-Fresh Organic.
Jan 17, 2023

Is Aldi really organic? ›

Our products are either USDA Certified Organic or are being independently vetted for Non-GMO ingredients and can be spotted by their organic seal.

Is Good and Gather Coffee ethical? ›

Our Commitments. By 2022, 100 percent of Good & Gather coffee in both bags and pods will be certified sustainable according to the Fair Trade USA standard or an equivalent.

What is the most sustainable company that you know? ›

The 10 most sustainable companies
  • Brookfield Renewable Partners. ...
  • Autodesk. ...
  • Evoqua Water Technologies. ...
  • Stantec (joint position) ...
  • Schneider Electric (joint position) ...
  • Siemens Gamesa Renewable Energy. ...
  • Taiwan High-Speed Rail. ...
  • Dassault Systèmes.
Jan 30, 2023

What is the leading sustainable brand? ›

Siemens is ranked as the most sustainable company in its industry by The Dow Jones Sustainability Index (DJSI) published in November 2021.

Is plant based milk still dairy? ›

Plant milks are non-dairy beverages made from a water-based plant extract for flavoring and aroma. Plant milks are consumed as alternatives to dairy milk, and may provide a creamy mouthfeel.

Why do vegans drink almond milk? ›

Plant milk is considered part of the vegan diet, provided no additives contain animal products. Almond milk is made from almonds and water but is sometimes added with honey which is not included in what vegans consume. Most brands use this syrup to add the sweet taste, but animal products like dairy milk.

Is Good and Gather Butter vegan? ›

Yes, Good & Gather - Creamy Cashew Butter is vegan.

What is the nutritional value of good and gather? ›

There are 170 calories in Good & Gather - Milk coming from 19% protein, 32% carbs, 49% fat, and 0% alcohol. A pie chart showing the macro nutrient componenets for Good & Gather - Milk. This food consists of 87.5% water, 3.33% protein, 5.42% carbs, 3.75% fat, and 0% alcohol.

What are the benefits of good and gather? ›

Good & Gather's version is an excellent source of riboflavin, vitamin B12, and vitamin A, in addition to having no artificial flavors, colors, or gluten. Another big benefit: it does not contain any of the eight major allergens, making it safe for those with food intolerances.

Is Good and Gather coffee gluten free? ›

Is it Gluten Free? Yes!

Who makes McDonald's milk? ›

Hildebrandt Farms: A McDonald's Dairy Supplier | McDonald's.

What brand is Costco milk? ›

Kirkland Signature 2% Reduced Fat Milk, 1 gal, 2-count | Costco.

Who supplies Walmart with milk? ›

Local farmers like the Dirksen family are critical to Walmart's entry in to milk processing.

Who owns good and gather? ›

Good & Gather is Target's largest owned brand, with more than 2,000 products from pantry items and sauces to fresh produce and dairy, meat and bread.

Where does Kirkland get their eggs from? ›

Kirkland. The organic eggs from Costco brand Kirkland are Certified Humane: While not pasture raised, they're cage- and antibiotic-free. They've partnered with several small family farms throughout the country, which guarantees peace of mind for Costco and gives these smaller purveyors a steady stream of business.

Who does Costco get their eggs from? ›

The group bought a carton of cage-free eggs sold under Costco's Kirkland brand and traced them back to Pleasant Valley Farms, an egg producer in Farmington, Calif.

Why did Target change their store layout? ›

Instead of taking a one-size-fits-all approach, Target decided to design stores to fit where they operated. That meant that in urban environments stores might have more grab-and-go products in the front, while a store in a tourist-heavy area might be laid out to serve that audience first.

Why is Target changing layout? ›

While the conventional aisle design is better for the "goal-oriented" shopper who wants to be in and out, the new layout gives customers more areas to be "entertained" with the irregular layouts. "That's also why we see large, clear signage in stores like Target, Walmart, etc.," Solomon said.

Why did Target rebrand? ›

Why did Target change its logo? The Target Corporation updated its last logo when the world went digital and logos became more minimalist. In 2014, Target's wordmark was moved down below the bullseye symbol and shrunk significantly. For uniformity, the black typeface was replaced by red.

Why did Target rearrange their store? ›

Optimized store size

This additional space will help support the ongoing growth Target has experienced, with its stores fulfilling more than 95% of the retailer's digital orders and same-day services accounting for more than 10% of its overall sales.

Why is Target turning white? ›

Why did Target change its logo to white? The management of Target decided to make the iconic logo less red, and the interior design of the chain's stores was changed accordingly, and the company wants to show its progressiveness and follow the latest trends in the world of consumption and design — minimalism.

What are the changes in Target in 2023? ›

Driving the news: The Minneapolis-based retailer unveiled its 2023 plan to investors on Tuesday. Details: Target said it will launch or expand 10 private label brands, which are often lower priced than name brands. It will also enhance its Target Circle loyalty program and debut a new "affordable joy" ad campaign.

Why is Target getting rid of Cafe? ›

“The decision to close the Target café, which offered those (popcorn and Icee) items, as part of the Columbus store remodel is designed to create additional space for an in-store Starbucks location set to open later this fall,” Hanco*ck said Friday via email.

Where has Target failed? ›

Target's entry into the Canadian market in 2013 was its first foray in international expansion. A combination of extensive renovation needs, a flawed merchandising system, tight time frame and inadequate leadership were some of the reasons the big-box retailer decided to close all 133 stores in the country in 2015.

What are the big changes coming to Target? ›

Opening more new stores and updating existing locations

Target is also making investments in about 175 of its existing stores, ranging from full remodels to the addition of Ulta Beauty at Target or Apple at Target shop-in-shop experiences, or expanded capacity for same-day fulfillment services.

Why is Target locking everything? ›

In the past six months or so, CVS, Target and other retailers where Holohan shops have been locking up more everyday items like deodorant and laundry detergent as a way to reduce theft.

Why is Target getting sued? ›

Gavin Newsom is "out to lunch" running for president and attacking GOP members instead of addressing California's crime. Target has been hit with a pair of lawsuits after two people were stabbed by a homeless man in one of the retailer's Los Angeles stores last year.

Why is Target different from Walmart? ›

Walmart controls supercenters sometimes over 180,000 square feet, aiming to offer the lowest price possible. Target runs large stores as well, but they are more focused on profit margins through the supply chain, which is why they are able to post lower revenues but higher profit margins.

What is the new name for Target? ›

On Jan. 13, Dayton Hudson Corp. announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit. "The Target name makes a lot of sense to the investment community.

What inventory is Target getting rid of? ›

Target has reported solid sales for the fiscal second quarter but its profits plunged nearly 90% because it slashed prices to clear unwanted inventories of clothing, home goods and other discretionary items. Aug. 17, 2022, at 9:59 a.m.

Why does Target seem nicer than Walmart? ›

Target shopping experience in-store

Target has wider aisles, less crowded shelves, department store-like merchandising and trendy design touches, including Target finds that look expensive but aren't. All these details make it feel a bit more elevated than a waltz through Walmart.

Why is Walmart rearranging everything? ›

Rearranging items is reportedly a common tactic used by companies to ensure customers spend as much time as possible in stores, and ultimately find more products to buy.

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