The 1% for the Planet Story (2024)

FAQs

Is one percent for the planet legit? ›

Conclusion. One Percent for the Planet meets the 20 Standards for Charity Accountability.

One Percent for the Planet is an international organization whose members contribute at least one percent of their annual revenue to environmental causes to protect the environment.

Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the natural environment.

1% for the Planet business members give at least 1% of their annual sales directly to approved environmental partners. Members can support approved environmental partners by donating the equivalent of 1% of sales through a combination of monetary, in-kind and approved promotional expenses.

Every 1% For The Planet member donates 1% of all sales, not profits, directly to one or more vetted environmental partners. Then, those companies show proof of donation and 1% For The Planet certifies their giving, providing them access to use the logo to share their commitment.

The nonprofit organization presents evidence of strategic thinking through articulating the organization's mission. 1% for the Planet's mission is to accelerate smart environmental giving and prevent greenwashing. Our purpose is to inspire commitment and action so that our planet and future generations thrive.

You earn 1% for the Planet certification by contributing 1% of your annual sales to environmental causes.

Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations. In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

1. Fill out our join form, pay your annual membership dues, sign a membership agreement and access all your member benefits right away. 2. Donate 1% of your annual sales directly to organizations in our environmental partners network.

Yvon Chouinard, founder of outdoor clothing and gear retailer Patagonia, gave up his billionaire status after giving the company to a trust and a nonprofit in September 2022.

Did the owner of Patagonia give away the $3 billion company? ›

Yvon Chouinard, who founded Patagonia 52 years ago, just made a stunning announcement. The 83-year-old entrepreneur and his family have given away their $3 billion company--all of it--to a special trust and a foundation created to combat climate change and protect nature.

Who owns Patagonia? Patagonia's new owners are the Holdfast Collective and the Patagonia Purpose Trust. The Holdfast Collective owns 98% of the company and all of the nonvoting stock.

For those unfamiliar, 1% for the Planet members commit to donating at least 1% of annual sales directly to environmental organizations. The organization's job, then, is to certify every donation to ensure businesses meet that commitment. To date, they've certified over $530 million in environmental giving.

According to the IAU, Pluto is technically a “dwarf planet,” because it has not “cleared its neighboring region of other objects.” This means that Pluto still has lots of asteroids and other space rocks along its flight path, rather than having absorbed them over time, like the larger planets have done.

Brand Level

They commit to giving 1% of total annual revenue for all sales made through the brand and must provide proof of revenue for the sales of the brand. While the brand has full access to use the 1% for the Planet logo to use on products and across all channels, the parent company does not.

When you donate to 1% for the Planet, you invest in a future where protecting our planet is the standard for business. Your donation helps us grow our network and drive even more impact around the globe. For every dollar donated we unleash $15 in network impact.

Give 1% of Annual Sales

All business members commit to giving at least 1% of their annual sales revenue to 1% for the Planet and other approved environmental non-profits. The one-time activation fee and annual dues count toward your annual 1% commitment.