A Chinese heavyweight solidifies its place at the top of the pile in this list of the 10 most valuable spirits brands inthe world, but some huge names miss out altogether.
According to a new report from business valuation consultancy, Brand Finance, Asian brands dominate the top 10 most valuable spirits brands in the world, with heavyweight Baiju producer Kweichow Moutai sitting pretty in first place.
Despite the Chinese brand falling in value by 5% according to the Brand Finance report, it retains a value ofUS$42.9 billion.
Indeed, the company recently forecast a 20% leap in profits for the first six months of this year compared with the same period in 2021, defying fears about Chinese consumer spending.
The report uses a methodology whereby it assesses the total numeric economic benefit of a brand’s license as Brand Finance calculates it.
LVMH-owned Cognac giant Hennessy is the first brand outside of Asia to make the list, with a brand value of $5.2 billion.
Hennessy recently came out on top of a list that calculated the most popular spirits brands on the internet. The Cognac producer has partnered to become the official spirit of the NBA and WNBA, and is ably abetted by its frequent mentions in popular culture, not least its profligate presence in rap lyrics.
Bacardi, Jack Daniel’s and Johnnie Walker also made the top 10 most valuable spirits brands on the internet list.
Here is the top 10 in full (valuesindicated in USD):
- Kweichow Moutai $42.9 billion
- Wuliangye $28.7 billion
- Luzhou Laojiao $7.3 billion
- Yanghe $6.4 billion
- Hennessey $5.2 billion
- Shanxi Xinghuacun Fen Wine $5.0 billion
- Bacardi $3.1 billion
- Gujing Gong Jiu $3.1 billion
- Jack Daniel’s $2.9 billion
- Johnnie Walker $2.6 billion
Read more:The 10 most valuable drinks companies in the world (2022)
FAQs
Moutai was the leading spirits brand worldwide with a total brand value amounting to about 49.74 billion U.S. dollars in 2023. Wuliangye, another Chinese brand, was the second most valuable at 30.3 billion dollars in the same year.
What liquor company is worth the most? ›
In a recent ranking of the global top spirit brands, China's Moutai retains the title as the most valuable label. The list, released by business valuation consultancy firm Brand Finance, ordered the world's largest liquor brands by company value.
What is the top selling spirit worldwide? ›
With 100.9 million 9-liter cases sold worldwide in 2022, Jinro Soju is the Most Popular Spirit Brand in the World. There are many reasons why Jinro Soju is so popular. One is that it is a very versatile drink. It can be enjoyed neat, on the rocks, or mixed with other beverages.
Which is the highest brand liquor in world? ›
The Top 10 Most Expensive Liquors in the World
- D'Amalfi Limoncello Supreme: $44 million. ...
- Isabella's Islay Whisky: $6.2 million. ...
- Tequila Ley .925 Diamante: $3.5 million. ...
- Henry IV Dudognon Heritage Cognac Grande Champagne: $1.9 million. ...
- The Macallan Valerio Adami 1926: $1.9 million.
About LUCAS BOLS
Lucas Bols is the world's oldest distilled spirits brand and one of the oldest Dutch companies still active. Building on their heritage dating back to 1575, they have mastered the art of distilling, mixing and blending old recipes with new flavours.
What is the number one selling liqueur in the world? ›
Baileys was the largest global liqueur brand worldwide in 2022, with volume sales amounting to approximately 8.8 million 9 liter cases. Malibu ranked in second place, with sales of around 4.8 9 liter cases in that year.
Who owns top 10 liquors? ›
Jon Halper, Owner/CEO of Top 10 Liquors
We pride ourselves on having a customer first mentality, an expansive selection of craft beer, wine, and craft spirits, and leading the local industry in innovative marketing strategies.
What is the richest alcohol company in the world? ›
The China-based Kweichow Moutai Co Ltd is the world's leading alcoholic beverage company by market cap (as of Mar 31, 2023).
Who is the most famous liquor? ›
JACK DANIEL'S is the most well-known spirit brand in the U.S. Based in Lynchburg, Tennessee, the American whiskey brand is recognized by 86 percent of online respondents. Smirnoff comes in second, with a brand awareness of 83 percent, followed by Crown Royal and BACARDi.
Which spirit is the most popular? ›
Vodka. Vodka continues to be the most consumed spirit in the US and has been since 1970. Around 78.1 million cases of the spirit were sold in America in 2021 and by 2022, 28.1 million 9L cases were sold globally.
United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume.
What is the number one selling liquor in the US? ›
1. Vodka. Sales were relatively flat for vodka in 2023, down by 0.2% to US$7.2bn – but it still held the number-one spot as the biggest-selling spirits category by value.
Which alcohol company is worth the most? ›
Largest alcoholic beverage companies by market cap
| # | Name | M. Cap |
|---|
| 1 | Kweichow Moutai 1600519.SS | $286.89 B |
| 2 | Anheuser-Busch Inbev 2BUD | $122.38 B |
| 3 | Wuliangye Yibin 3000858.SZ | $79.24 B |
| 4 | Diageo 4DEO | $75.38 B |
47 more rows1. Coca-Cola. Coca-Cola is not just the top beverage brand worldwide, it's one of the most valuable brands across all industries. The iconic American company was founded in 1892 and its flagship Coca-Cola soda originated the soft drink category.
What are the top 6 liquors? ›
There are six primary liquors — whiskey, brandy, vodka, rum, gin and tequila. These beverages fall under the liquor category because they use a similar distilling method, but each has a distinct flavor that arises from using different ingredients and aging processes.
What is the world's most valuable beverage brand? ›
The total value of the world's top food and beverage brands only fell by 3% year on year, as large brands remained resilient in the face of economic pressures that have affected other categories more deeply.
What is the most famous spirits? ›
JACK DANIEL'S is the most well-known spirit brand in the U.S. Based in Lynchburg, Tennessee, the American whiskey brand is recognized by 86 percent of online respondents. Smirnoff comes in second, with a brand awareness of 83 percent, followed by Crown Royal and BACARDi.
What is the largest privately held spirits company in the world? ›
Bacardi Limited (/bəˈkɑːrdi/ bə-KAR-dee, Spanish: [bakaɾˈði], Catalan: [bəkəɾˈði]) is the largest privately held, family-owned spirits company in the world.
What is considered top shelf spirits? ›
Top Shelf: Bottles on the highest shelves behind a bar. Though there's no hard rule as to cost, these tend to be bottles that would retail for $50 or more in a store. Mid Shelf: Bottles on the lower half of the shelf behind a bartender. With liquor, this would usually be bottles that fall in the $25–50 range.
