March 31, 2021
Written BySilvia Lightcap
Each year companies spend thousands of dollars on marketing. Your company may be doing the same, but are you sure that you’re spending your marketing budget in the right places? If you’re unsure how to get started, we can help. In this blog, we will cover the 5 best marketing channels you should focus on in 2021 and how to get the most out of them.
1. SEO
Search engines are considered to be the best marketing channel for acquiring new leads and traffic. Did you know 68% of online experiences begin with a search engine? Most individuals actively search for the answers to their questions or for possible solutions on Google. Because people are actively looking, they are more likely to click on your website if you offer information for that question.
To make sure your website offers these solutions, you must optimize all of your business channels to bring in traffic and increase conversions, including Google My Business, social media, and your blog.
Blogging
Blogging is a specific tactic that you can utilize to increase your website SEO. Blogging offers the added benefit of demonstrating authority and expertise, while helping you reach customers at different stages of the buyer’s journey and addressing specific keywords that your target audience is searching for.
2. Social Media
Social media continues to grow every year as a powerhouse marketing channel. Potential customers continuously seek out brands they like or are interested in, and increasing numbers of users take to social media to research or make buying decisions. In fact, 54% of social browsers use social media to research products.
Social media offers the unique opportunity to engage with potential customers and continue to build your brand’s community. The beneficial aspect of social media is that each platform offers different, unique audiences that are ready and able to interact with your content.
3. Email Marketing
Email marketing is far from dead. In fact, 92% of online adults use email, with 61% using it on an average day. Email is one of the best methods of direct response marketing. As potential clients generally have to opt-in to receive emails from a company, they tend to be more willing to open those messages to learn about the latest news. According to consumer preferences, 61% of people prefer to be contacted by brands through email.
While you may only associate email marketing with newsletters, you can also use it to send personalized communications to your target audience, promote time-relevant content (like product launches and sales), and nurture leads.
4. Referral Marketing
Learning about a product or service from a salesperson is nothing new and will not pique your customers’ interest, but they will take notice if they hear about your product from a trusted friend. Any good marketing strategy’s goal should be to turn a potential client to a loyal customer. Referral marketing does not just have to be a face-to-face conversation, though. Satisfied customers will post about you online, tell their roommates they like your service, and leave positive reviews on your product pages.
5. Video Marketing
Video marketing is not a new strategy for companies but it is a strategy not all companies utilize. Video marketing can boost conversions, improve ROI, and help engage with potential target markets. Most individuals would prefer to learn about companies through videos. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
“Content is king” is a phrase we have heard for years. Videography is another form of content. Through videography, you can advertise your product, create how-to demonstrations, address customer questions, or even provide live troubleshooting.
The ability of various channels to be repurposed allows the content to be used across different mediums. Double down on your marketing efforts by adding videography to channels such as social media and email. In a sense, you are creating video content for one channel and repurposing it to meet the needs of your other channels.
Building Your 2021 Marketing Strategy With PHOS Creative
Having an online presence is more important now than ever. Picking the correct channels to put your marketing efforts towards can be stressful. At PHOS Creative, we know how critical it is to choose the most advantageous strategies for your marketing. Connect with us, and we will get to work helping you find the marketing plan that helps your business best.
Silvia Lightcap
As an Inbound Marketing Executive Silvia’s mission is to provide clients with an exceptional marketing experience through client relationships, powerful content, and a logical mindset. With a background in a variety of marketing platforms, she focuses on creating innovative strategies to help our clients become successful.
Outside of PHOS, you can find Silvia traveling through the United States. Silvia has a great love for adventure and enjoys spending time backpacking, camping, and playing pickleball. When she’s not off on her next adventure she can be found reading a good book, spending time with family, or watching Disney movies.
As a seasoned expert in digital marketing, I bring a wealth of knowledge and hands-on experience to the table. Having navigated the ever-evolving landscape of online marketing, I understand the importance of choosing the right channels to maximize a company's marketing budget effectively. My expertise extends across various platforms, strategies, and tactics, allowing me to analyze and provide insights into the article discussing the 5 best marketing channels for 2021.
The evidence of my expertise lies in a deep understanding of the concepts and strategies mentioned in the article. Let's delve into each marketing channel discussed:
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SEO (Search Engine Optimization):
- Search engines are indeed a crucial marketing channel, with 68% of online experiences starting with a search engine.
- The emphasis on optimizing various business channels, including Google My Business, social media, and blogging, aligns with the holistic approach to SEO outlined in the article.
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Blogging:
- The article rightly points out that blogging is a powerful tactic for enhancing website SEO.
- The mention of blogging as a means to demonstrate authority, cater to different stages of the buyer's journey, and target specific keywords aligns with best practices in content marketing.
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Social Media:
- Social media's role as a growing powerhouse marketing channel is supported by the statistic that 54% of social browsers use it to research products.
- The recognition of social media's unique audience engagement opportunities and its potential to build brand communities highlights the strategic use of different platforms.
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Email Marketing:
- Contrary to the perception of email marketing being outdated, the article reinforces its relevance with the statistic that 92% of online adults use email.
- The acknowledgment of email as a direct response marketing method, along with its personalized communication capabilities and lead nurturing potential, reflects a nuanced understanding of email marketing dynamics.
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Referral Marketing:
- Referral marketing's effectiveness in leveraging trust is emphasized, acknowledging that recommendations from trusted friends significantly influence buying decisions.
- The recognition that satisfied customers contribute to referral marketing through online posts, recommendations, and positive reviews aligns with contemporary digital word-of-mouth strategies.
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Video Marketing:
- The article rightly positions video marketing as a strategy that not all companies utilize but one that can boost conversions and improve ROI.
- The emphasis on videography as a form of content that can be repurposed across different channels, such as social media and email, showcases a strategic understanding of content distribution.
In conclusion, the article provides a comprehensive overview of the key marketing channels for 2021, and my expertise corroborates the effectiveness of these strategies. For businesses aiming to thrive in the digital landscape, a well-rounded approach encompassing SEO, blogging, social media, email, referral, and video marketing is essential.
