This is How Industry Experts Define Clean Beauty in 2024 (2024)

As for the rest of the body, buff away dry patches with Costa Brazil’s nutrient-rich scrub, known to reveal bright, radiant skin. Once you’re out of the bath, lock in hydration with Tata Harper’s firming body balm or Osea’s acclaimed oil that counts two of our retailer experts as fans. “[This] is hands down the most gorgeous, incredible smelling, cushiony body oil,” shares Jackson. “It’s like being in a sweet-smelling ocean and leaves behind silky smooth skin.”

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Kosas

Chemistry AHA Serum Deodorant

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Tata Harper

Redefining Body Balm

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Osea

Undaria Algae Body Oil

Clean Fragrance

Even the fragrance industry offers up a great selection of characteristic scents free of toxic ingredients. According to West, La Perla’s perfume “is a perfect blend of soft with a little sass, and easy to wear in any season,” and Malin+Goetz’s vetiver fragrance smells of freshly-cut grass and peak summertime vibes. Henry Rose perfumes are namechecked by Jackson, where each scent is EWG Verified and Cradle to Cradle Certified. Otherwise, Phlur perfumes—inspired by feelings, moods, and memories—and The Nue Co.’s scents, free from toxic preservatives, additives, flavorings, and sweeteners, are worth adding to cart.

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La Perla

Invisible Touch Refillable Eau de Parfum

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Malin+Goetz

Vetiver Eau de Parfum

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Henry Rose

Windows Down Eau de Parfum

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Commodity

Gold+ Bold

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By Rosie Jane

Dulce Eau de Parfum

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Phlur

Vanilla Skin Hair & Body Fragrance Mist

Clean Nail Care

Any at-home manicure could benefit from non-toxic nail-care solutions. Brands like Hermès, Sundays, Nails Inc., and Olive & June offer polishes in an array of bold and nude shades to achieve any look you’re going for. While you’re at it, pick up Tenoverten’s strengthening base coat or JINsoon’s quick-dry top coat to keep your nails in tip-top shape.

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Olive & June

Nail Polish

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Sundays

No.15

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Tenoverten

The Rehab

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Hypergloss

How to Shop Clean Beauty Products

“Consumers still need to do their homework to make sure the brands’ definitions of “clean” align with their own when selecting products,” says Dr. Iris Rubin, illuminating that a ‘clean’ or ‘natural’ label on a product does not mean it’s inherently better for you. To help shoppers cut through the vast beauty marketplace, retailers have also evolved to demystify clean beauty standards. Inside Nordstrom’s natural beauty category, one can find cosmetics “free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone, and talc; also free of formaldehyde, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, gluten, artificial preservatives, fragrances, nanoparticles, EDTA and DEA” as listed by West.

Then there are dedicated marketplaces like Credo, which only carry products that have earned its sought-after clean stamp of approval. “Clean is the intersection of safety, sustainability, ethics, and transparency—and it applies to the ingredients, manufacturing processes, the beauty product itself, and to packaging,” shares Annie Jackson of the retailer’s approach in an effort to uncloak the veil of secrecy that has long shrouded the beauty industry. “We created theCredo Clean Standard in 2018—it’s a document that defines Clean Beauty at Credo—and every one of the 120+ brands we partner with needs to sign and comply with our Standard.”

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This is How Industry Experts Define Clean Beauty in 2024 (2024)
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