H&M stands for Hennes & Mauritz, but it took several years until the final name evolved. The company was founded by Erling Pedersson, who opened his first fashion retail store in 1947 in Västerås, Sweden. At that time, it was called Hennes, which is the Swedish word for "hers". As the name suggests, this retail format specialized in women’s fashion. After acquiring the hunting apparel and equipment retailer Mauritz Wildforss, the company name was changed to Hennes & Mauritz and men’s fashion was included in the product range.
Financial performance
In 2022, the group’s total sales amounted to around 223.55 billion Swedish kronor. Europe is the biggest market for H&M: in 2022 the external net sales in Europe and Africa was almost three times the value of those in North and South America. H&M’s sales earned the company sixth place in a ranking of the leading apparel retailers worldwide. H&M’s fast fashion competitor Inditex, owner of the brand Zara, came in fourth. Zara’s brand value was also significantly higher than H&M’s. In 2022, H&M had a brand value of over 4.4 billion U.S. dollars.
H&M Group family of stores and brands
The number of H&M stores has fallen since 2019: there were 4,465 stores worldwide in 2022, which was 336 fewer stores than in the previous year. The three countries with the highest number of stores are the United States, Germany, and the United Kingdom. Under the umbrella of the H&M Group, the company hosts a number of other apparel and homeware brands, such as COS, & Other Stories, and Arket. The brand with the most physical stores is H&M. It is present in 78 markets, while its online business is established in almost 60 countries.
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Key insights
- Total sales of the H&M Group worldwide
- 223.553bn SEK
Detailed statistics
Sales of the H&M Group worldwide 2006-2022
- Number of stores of the H&M Group worldwide
- 4,465
Detailed statistics
Global number of H&M Group stores from 2006 to 2022
- Number of employees of the H&M Group worldwide
- 106,522
Detailed statistics
Number of employees at H&M worldwide from 2005-2022
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Key figures
- Basic Statistic Operating profit of the H&M Group worldwide 2009-2022
Operating profit of the H&M Group worldwide 2009-2022
Operating profit of the H&M Group worldwide from 2009 to 2022 (in million SEK)
- Basic Statistic Global number of H&M Group stores from 2006 to 2022
Global number of H&M Group stores from 2006 to 2022
Number of stores of the H&M Group worldwide from 2006 to 2022
- Premium Statistic Number of markets of the H&M Group 2022, by brand
Number of markets of the H&M Group 2022, by brand
Number of markets of the H&M Group in 2022, by brand
- Basic Statistic Number of employees at H&M worldwide from 2005-2022
Number of employees at H&M worldwide from 2005-2022
Average number of employees at H&M worldwide from 2005 to 2022
Sales figures
- Basic Statistic Sales of the H&M Group worldwide 2006-2022
Sales of the H&M Group worldwide 2006-2022
Sales of the H&M Group worldwide from 2006 to 2022 (in million SEK)
- Premium Statistic Leading ten sales markets of H&M 2022
Leading ten sales markets of H&M 2022
Leading ten sales markets of the H&M group as of 2022 (in million Swedish krona)
- Premium Statistic Operating profit of the H&M Group worldwide 2012-2022, by region
Operating profit of the H&M Group worldwide 2012-2022, by region
Operating profit of the H&M Group worldwide from 2012 to 2022, by region (in million SEK)
- Premium Statistic External net sales of the H&M Group worldwide 2012-2022, by region
External net sales of the H&M Group worldwide 2012-2022, by region
External net sales of the H&M Group worldwide from 2012 to 2022, by region (in million SEK)
H&M stores
6
- Basic Statistic Number of H&M Group stores as of 2022, by selected country
- Basic Statistic Number of closed stores of the H&M Group worldwide in 2021
- Premium Statistic Number of stores of the H&M Group 2022, by brand
- Premium Statistic Number of stores of the H&M Group 2022, by region
- Premium Statistic Number of new stores of the H&M Group 2022, by brand
- Premium Statistic Number of new stores of the H&M Group 2022, by region
H&M stores
- Basic Statistic Number of H&M Group stores as of 2022, by selected country
Number of H&M Group stores as of 2022, by selected country
Number of stores of the H&M Group worldwide as of 2022, by selected region
- Basic Statistic Number of closed stores of the H&M Group worldwide in 2021
Number of closed stores of the H&M Group worldwide in 2021
Number of store closures of the H&M Group worldwide in 2021, by country
- Premium Statistic Number of stores of the H&M Group 2022, by brand
Number of stores of the H&M Group 2022, by brand
Number of stores worldwide of the H&M Group in 2022, by brand
- Premium Statistic Number of stores of the H&M Group 2022, by region
Number of stores of the H&M Group 2022, by region
Number of stores worldwide of the H&M Group in 2022, by region
- Premium Statistic Number of new stores of the H&M Group 2022, by brand
Number of new stores of the H&M Group 2022, by brand
Number of new stores worldwide of the H&M Group in 2022, by brand
- Premium Statistic Number of new stores of the H&M Group 2022, by region
Number of new stores of the H&M Group 2022, by region
Number of new stores worldwide of the H&M Group in 2022, by region
Sustainability
7
- Premium Statistic H&M's share of sustainably sourced materials 2012-2022
- Premium Statistic H&M's share of sustainable cotton usage 2011-2022, by type
- Premium Statistic H&M's share of renewables in electricity consumption 2011-2022
- Premium Statistic H&M's global GHG emissions 2013-2022
- Premium Statistic H&M's energy use 2011-2022
- Premium Statistic H&M's energy use by segment 2021-2022
- Basic Statistic Amount of clothing reused and recycled by H&M worldwide from 2013 to 2022
Sustainability
- Premium Statistic H&M's share of sustainably sourced materials 2012-2022
H&M's share of sustainably sourced materials 2012-2022
Share of sustainably sourced materials used by H&M from 2012 to 2022
- Premium Statistic H&M's share of sustainable cotton usage 2011-2022, by type
H&M's share of sustainable cotton usage 2011-2022, by type
Share of sustainable cotton used by H&M from 2011 to 2022, by type
- Premium Statistic H&M's share of renewables in electricity consumption 2011-2022
H&M's share of renewables in electricity consumption 2011-2022
Share of renewables in total electricity consumption by H&M from 2011 to 2022
- Premium Statistic H&M's global GHG emissions 2013-2022
H&M's global GHG emissions 2013-2022
Greenhouse gas emissions released worldwide by H&M from 2013 to 2022 (in metric tons of CO₂ equivalent)
- Premium Statistic H&M's energy use 2011-2022
H&M's energy use 2011-2022
Total energy consumption worldwide by H&M from 2011 to 2022 (in gigajoules)
- Premium Statistic H&M's energy use by segment 2021-2022
H&M's energy use by segment 2021-2022
Energy consumption worldwide by H&M from 2021 and 2022, by segment (in gigajoules)
- Basic Statistic Amount of clothing reused and recycled by H&M worldwide from 2013 to 2022
Amount of clothing reused and recycled by H&M worldwide from 2013 to 2022
Quantity of apparel collected by H&M's reuse and recycling scheme worldwide from 2013 to 2022 (in metric tons)
Retailer benchmarks
7
- Premium Statistic Sales of the leading apparel and accessories companies worldwide 2022/23
- Premium Statistic Most valuable clothing brands worldwide in 2023
- Premium Statistic Most valuable Swedish brands 2023
- Basic Statistic Most well-known fashion stores in the United States 2022
- Premium Statistic H&M brand profile in the United States 2022
- Premium Statistic H&M brand profile in the UK 2022
- Premium Statistic H&M brand profile in Germany 2022
Retailer benchmarks
- Premium Statistic Sales of the leading apparel and accessories companies worldwide 2022/23
Sales of the leading apparel and accessories companies worldwide 2022/23
Sales of the leading apparel and accessories companies worldwide in 2022/23 (in billion U.S. dollars)
- Premium Statistic Most valuable clothing brands worldwide in 2023
Most valuable clothing brands worldwide in 2023
Brand value of the leading 10 apparel brands worldwide in 2023 (in million U.S. dollars)
- Premium Statistic Most valuable Swedish brands 2023
Most valuable Swedish brands 2023
Leading Swedish brands worldwide in 2023, by brand value (in billion U.S. dollars)
- Basic Statistic Most well-known fashion stores in the United States 2022
Most well-known fashion stores in the United States 2022
Leading fashion stores ranked by brand awareness in the United States in 2022
- Premium Statistic H&M brand profile in the United States 2022
H&M brand profile in the United States 2022
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2022
- Premium Statistic H&M brand profile in the UK 2022
H&M brand profile in the UK 2022
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the UK in 2022
- Premium Statistic H&M brand profile in Germany 2022
H&M brand profile in Germany 2022
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in Germany in 2022
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