What age group buys the most skin care products 2021?

41% of Gen Z shoppers (aged 18 to 24 ) now spend the most on skincare in 2021 According to a 2021 survey among U.S. shoppers, skincare was the category of product that most people in their generation are currently purchasing.

What is the size of the skincare market 2021?

The market is projected to grow from USD 100.13 billion in 2021 to USD 145.82 billion in 2028 at a CAGR of 5.52% in the 2021-2028 period. The sudden rise in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over.

Who is the target audience for skincare?

Many consumers of all ages purchase skin care products. Young people aged 18 to 24 years will spend the most money on skin care, spending an estimated $7.3 billion on it in 2021. Furthermore, in 2021, consumers aged 18 to 24 are expected to spend more on skin care products than any other age group.

How big is the US skincare market?

Revenue in the Skin Care segment amounts to US$21.09bn in 2023 . The market is expected to grow annually by 3.42% (CAGR 2023-2027). In global comparison, most revenue is generated in the United States (US$21,090.00m in 2023).

Which age group spends the most on beauty?

TABS Analytics' second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).

What are the demographics of skin care?

The average age of an employed skin care specialist is 34 years old. The most common ethnicity of skin care specialists is White (63.3%), followed by Hispanic or Latino (16.3%), Asian (8.7%) and Unknown (6.4%) . In 2021, women earned 97% of what men earned. 9% of all skin care specialists are LGBT.

How much does US spend on skincare?

In 2021, the average annual expenditure on cosmetics, perfume, and bath preparation products amounted to approximately 182.3 dollars per consumer unit in the United States.

What age group is the target market?

Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older .

Who is the target market for anti aging products?

“The target group for anti-aging products has gotten younger and younger,” said Kayla Villena, industry manager for beauty and personal care at market research firm Euromonitor. She noted that now, the target age for anti-aging products — which often aren't called that anymore — starts at around 25 .

What age group shops online the most in the US?

US online shopping frequency by age group This is why it comes as no surprise when it comes to shopping preference, Millennials lead the pack by accounting for 37.4% of all American digital buyers in 2020, followed by Generation X (30.1%), Gen Zers (18.2%), and Baby Boomers(14.6%) (eMarketer, 2020).

What is the age group of most of the online shoppers?

According to a survey by Rakuten Insight on online shopping behavior in India conducted in June 2022, about 84 percent of consumers in the age group of 35 to 44 years , preferred e-commerce marketplaces like Shopee, Amazon, and AliExpress to shop online.

What generation buys the most beauty products?

Although millennials are the most serious about their skin care routines, Gen Z shoppers are the ones that purchase skin care products the most. According to the results of a recent survey, 38 percent of Gen Z participants stated that their average spend on a single skin care product was between 21 and 50 U.S. dollars.

How many people use skincare products in the US?

About 161 million U.S. women use beauty products each day . With the average woman using some 16 skincare and cosmetic products daily and spending ~$200,000-$300,000 in a lifetime on them (or an estimated $250 per month), it is clearly a market for which consumers are willing to spend significant money.

United States: skin care shoppers, by age group 2021 | Statista (2024)

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Consumers purchasing skin care the most among all beauty categories in the United States in 2021 Statistics on " Skin care market in the U.S. " Statistics on Skin care market in the U.S. Statistics Topics FAQs

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Published by

Dominique Petruzzi,

Mar 1, 2022

According to a survey conducted in February 2021 in the United States, skin care was the most shopped-for beauty category across all age groups. The majority of Gen Z shoppers (aged 18 to 24 years) said skin care was the product category they currently spend the most on.