WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.
How does the process for defining the colors of the year?
It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.
Also check the colors of the year of 2021.
How long does it take to reach the conclusion that these shades will be the trend?
After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.
Source: WGSN
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?
Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.
Source: WGSN
of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?
The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..
Source: WGSN
What are these five colors chosen as highlights for 2023 represent?
Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.
Source: WGSN
Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.
Source: WGSN
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FAQs
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?
What are the WGSN graphic trends for 2023? ›
The top trends for 2023 are: Digital Lavender – Already embedded in digital culture, WGSN's imaginative Colour of the Year will represent wellness, digital escapism and stability. Decentralised Social Media – Social media moves towards decentralised models, which are set to redefine connection and community.
What color trend will happen in 2023 2024? ›
Overall, the chromatic trend for Autumn-Winter 2023/2024 presents great comebacks and confirmations, with a palette that ranges from red to gray, yellow to brown, and pink. Even the most delicate and subtle shades will have their space, inviting experimentation and rediscovery of classic nuances in an original key.
What are the Pantone Colours for 2023? ›
That said, Pantone has announced their Color of the Year for 2023 to be Viva Magenta 18-750, a bold and vibrant shade that will turn heads and make a statement. This electric hue is a powerful and energetic color that evokes feelings of excitement and passion and is sure to bring a touch of boldness to any project.
What is the yellow color for 2023? ›
Another bright spring 2023 color trend is Empire Yellow, which is a “luminescent yellow that radiates joyfulness,” according to Pantone.
What fashion color trend is predicted for 2023? ›
Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors? Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale.
What is the color trend for fall 2023? ›
For Fall 2023, the company predicts bold hues like Rose Violet (a red-tinged fuchsia), Red Orange (a vibrant, fiery orange), Red Dahlia (a deep red), High Visibility (an almost-neon yellow), Kohlrabi (a playful, vivid green) and Viva Magenta (the 2023 Color of the Year) will take over our wardrobes, per WWD.
What is the color of the Year 2023 graphic design? ›
Pantone announces its Color of the Year 2023: Viva Magenta, brought to life with AI. Pantone has today unveiled its Color of the Year for 2023. Viva Magenta is an earthy crimson red that hopes to keep us grounded in nature as we increasingly move into virtual worlds.
What are the future design trends for 2023? ›
In 2023, expect to see designers using holographic elements to create designs that are eye-catching, engaging, and futuristic. Whether it's through the use of holographic elements in packaging design, digital design, or branding, holographic vibes are sure to be a big trend in 2023.
What will Pantone color for 2024? ›
In collaboration with Coloro - The Color Code, we unveil our restorative, refreshing and energetic hue, which is perfect as we grapple with a range of emotions and uneasiness about the future.
Here, designers, decorators, and color experts reveal why beige is replacing gray for 2023, and how to decorate with beige for a beautiful scheme every time.
What is the annual color for 2023? ›
Pantone's 2023 color of the year is 'Viva Magenta' : NPR. Pantone's 2023 color of the year is 'Viva Magenta' After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time."
What is the lucky color and color of the year 2023? ›
The lucky color for 2023 is based on the element that rules the sign of the year -it's a color that promises to bring luck, prosperity, and health and can be used to bring those feelings into your interior design project. Forest green is the lucky color for 2023, a color that can represent both – earth and water.
What are the trend predictions for fall 2023? ›
The 12 Biggest Fall 2023 Fashion Trends, Straight From the Runway
- '80s Power Dressing. A look from Saint Laurent fall 2023. ...
- Main Character Energy. A look from Miu Miu fall 2023. ...
- Elevated Staples. A look from Prada fall 2023. ...
- The Art Collector. ...
- Calling All Extroverts! ...
- The Best of Barbarella. ...
- Grocery Run. ...
- Fine Feathered Friends.
Skinny Jeans, Skinny Pants & Leggings Are Back in For Fall 2023.
What is the fashion color for 2024? ›
Colour of the Year 2024: Apricot Crush - 02465-27
Moving it into Colour of the Year 2024 signifies the importance of orange as a versatile, transseasonal shade.
What is the Pantone color of the Year 2023 fall winter? ›
Red Orange Red Orange is a heated gregarious orange tone both spontaneous and self-assured. High Visibility Exuding the warmth and splendor of the sun, High Visibility expresses joy and good cheer.
What in fashion for autumn 2023? ›
Top 5 fashion trends to watch in autumn 2023
- Sheer delight. Cut-outs may still be everywhere we look, but this season we're seeing a slightly more understated version of exposed skin with sheer fabrics having a moment. ...
- Low-rise everything. ...
- Matching sets. ...
- The big shorts. ...
- Oversized blazers.
Viva Magenta Meaning
These are the qualities that will make Viva Magenta bring new life and vivacity to 2023 interior design color trends. As a color based on nature, Viva Magenta signals a return to the natural world, as well as a heightened awareness of climate change, and the protection of our planet's resources.
What is the red color of 2023? ›
This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.
The Spring 2023 Color Trend Report. Yup, hot pink makes an appearance. Jump to category: An Array of Azure.
What is the color palette for fall 2024? ›
WGSN and sister company, Coloro, are building out the Fall/Winter 2024-2025 color palette. Joining Apricot Crush—their 2024 Color of the Year—is Intense Rust, Midnight Plum, Sustained Grey and Cool Matcha.
What is the color trend in 2025? ›
Future Dusk Will Be the 2025 Color of the Year, According to Coloro and WGSN. The trend forecasters are calling it: Future Dusk, a deep blue-violet shade also known as 129-35-18, is going to be the it color of 2025.
Is gray paint out for 2023? ›
The consensus is that grey is out and warm neutrals will continue to dominate in 2023. “The color trends have gone from all white to warm neutrals, and in 2023 we will be warming up those neutrals even more,” says Brooke Moore, Interior Designer at Freemodel.
What is the most popular exterior house color for 2023? ›
One of the most popular exterior colors for 2023 is Alabaster by Sherwin-Williams. Alabaster (SW 7008) is both timeless and on-trend this year as warmer, off-whites are in for exteriors. No question, this is a rare combination for any modern exterior or interior paint color.
What is the color of the year 2023 beige? ›
Sherwin Williams just made the choice easier: The paint brand has announced its 2023 color of the year, Redend Point, a mid-tone neutral that walks the line between blush and beige.
What are the best interior colors for 2023? ›
A veritable rainbow of nostalgia, Indigo, Peppery, and Goldfinch offer elevated twists on the three primary colors, while Kale Green, Fabulous Grape, and Chartreuse play supporting parts. When neutrals like Pure White or Skyline Steel are added in, the versatile, brilliant Origin can re-energize an environment.
What is the color of the year 2023 pink? ›
Magenta has been anointed the Pantone 2023 color of the year. Technically the color is Pantone 18-1750 Viva Magenta.
What is the color of the year 2023 black? ›
Introducing our Color of the Year, Darkroom — inspired by the desire to craft a comfortable, yet elegant and romantic home. This alluring black is a classic for heritage interiors, yet modernly retro for a throwback inspired aesthetic. It's a new neutral that creates dimension.
What is the feng shui prediction for 2023? ›
2023 is the year of the Rabbit and promises favorable outcomes in most aspects of Rabbit natives' lives. Your love life will be good, especially the first quarter of the year. The married natives, however, might face some challenges this year.
Some of the most popular interior design trends for 2023 include quiet luxury, the return of bold color, natural stone surfaces, closed floor plans, mixed metal finishes, statement lighting, and 60s and 70s influences — particularly in furniture design.
What are the trends in presentation design 2023? ›
For presentation design in 2023, look out for the trend of minimalism! Focus on content rather than clutter with streamlined backgrounds and layouts. Incorporate subtle gradients, line illustrations and simple typography for a modern feel. Keep your visuals impactful but subdued for maximum effect.
What are the WGSN trends for 2024? ›
Colour of the Year 2024: Apricot Crush - 02465-27
WGSN first forecast Apricot Crush as a key colour for A/W 23/24, aligning with a focus on balanced lifestyles that nourish the body and mind. Moving it into Colour of the Year 2024 signifies the importance of orange as a versatile, transseasonal shade.
What color furniture is in for 2023? ›
What color of furniture is in for 2023? As we have discussed, natural materials such as wood, and earthy, grounding color palettes with a focus on green, brown and cream shades will be popular throughout 2023, helping to establish a calming, and tranquil atmosphere.
What interior design trends will take off in 2023? ›
"Soft blush pinks and corals will be big in 2023 as designers move away from all white and gray decor," Gardemal says. "It is a great way to reintroduce color into a home that was more monochromatic."
What is the color trend for 2023 in Powerpoint presentation? ›
Colorful Text Blocks Will Be the Highlight of 2023
Colors not only highlight abstract elements on your slides, but also make the overall presentation more visually appealing and captivating. Colorful blocks are dynamic elements and can be used strategically to make your presentations stand out.
What will be the color of 2024? ›
Color of the Year 2024: Apricot Crush Color Palettes and Inspiration. Welcome to the world of Apricot Crush! The official color of the year 2024 was announced by the experts at WGSN and Coloro back in September.
What aesthetic will be popular in 2023? ›
Indie sleaze—the Tumblr-inspired aesthetic that fueled last year's rise of miniskirts, ballet flats and tank tops—matures into Elevated Indie in 2023. Led by designers like Khaite and Saint Laurent, the downtown-cool aesthetic appeals to a broader demographic that appreciates timeless denim and leather pieces.
What is the color forecast for 2025? ›
Future Dusk Will Be the 2025 Color of the Year, According to Coloro and WGSN. The trend forecasters are calling it: Future Dusk, a deep blue-violet shade also known as 129-35-18, is going to be the it color of 2025.
