What is Superdry target audience?
The target customer is more about attitude than age and Superdry's appeal is well balanced in the under-25, 25-34 and over-35 age groupings – a much broader base than previously thought.
Cross-generational appeal. But, what's interesting is that Superdry (along with Ted Baker, which we will examine later this week) is one of the few fashion brands in The Index to have true cross-generational appeal. Gen Z shoppers, in the 16-24 year old category, are buying Superdry.
Superdry is now found in more than 100 countries worldwide – and has has the backing of celebrities such as David Beckham and Idris Elba. But in the past year or so, it has come across hard times with sluggish sales and profits as it lagged behind in fashion and online retail trends.
The Superdry brand is obsessed with design, quality and fit and committed to relentless innovation. The brand designs affordable, premium quality clothing, accessories and footwear which are sold around the world. Superdry has a unique purpose to help our consumers feel amazing through wearing our clothes.
Superdry has an agile, lean, and responsive operational base. We distribute product to our global customer base seamlessly across multiple channels. We want our customers to be able to order from anywhere, from any device, using any payment method and have it delivered to any location from our distribution centres.
"Superdry is a more affordable brand than other luxury brands available in the market. Yet, it is high in fashion and wearable," he said. A Superdry T-shirt will typically cost Rs 2,200-3,300 while a pair of jeans will cost Rs 5,500-8,250.
Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.
superdry.com's top 5 competitors in June 2022 are: hollisterco.com, asos.com, next.co.uk, tedbaker.com, and more. According to Similarweb data of monthly visits, superdry.com's top competitor in July 2022 is hollisterco.com with 16.1M visits.
With its focus on craftsmanship and contemporary styling, it is easy to see the enduring appeal of Superdry's clothing. The brand's focus on quality fabrics, authentic vintage washes, original detailing, hand-drawn graphics and contemporary tailored fits is evident in each piece the brand now creates.
For Superdry brand owner SuperGroup, the competitive advantage is its product depth and innovation and international growth potential.
Why is Superdry called Superdry?
The name “Superdry” came after a brainstorming session by the founders in a bar in Tokyo after they gathered together lots of food packaging and realised that everything was labelled “super”. This inspired them to come up with the now-famous brand logo.
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Key statistics.
| Average volume | 198.84k |
|---|---|
| Market cap | 116.15m GBP |
| EPS (TTM) | -0.2219 GBP |
It reads 'kyokudo kanso (shinasai),' translating roughly as 'maximum dry', followed by the imperative form of 'do', bizarrely placed in brackets.
Superdry plc (stylised as SUPERDRY®︎冒険魂) is a UK branded clothing company, and owner of the Superdry label. Superdry products combine vintage American styling with Japanese-inspired graphics. It is listed on the London Stock Exchange.
superdry is the dolce and gabbana of chav world.... bleh bleh bleh. Rep: ?
As an employee, Superdry is actually a decent brand to work for. The pay is good (and nowadays money is THE most important thing for employees) and the discount is excellent.
Many customers find that Superdry clothing runs small because it tends to have a slim-fit silhouette.
