- Mar 3
- 3 min read
If you're studying to be a personal stylist or you're just starting your business, I'm sure you've spent some time wondering how you will find your first clients, and also panicking that you might never find them. It's definitely one of the most stress-inducing challenges that new stylists face and can often leave you feeling disheartened, frustrated, and wondering whether you've made the right career choice after all. And, while I can't remove that stress completely, it's a reality of owning your own business, what I can do, and will do, is share some steps you can take to help you find your first clients.
Identify your clients
The first, and most important thing you need to do before you even start looking for those first clients is to figure out who they are! If you don't know who you are looking for, then how do you expect to find them? You need to get clear and specific about your styling niche and who you want to work with. If you're planning to work with anyone who's willing to work with you then you are not going to be very successful and grow a lucrative business. By trying to be the stylist to everyone you'll actually end up being the stylist to no one, and it will be game over before you've really started.
Understand your clients
Once you're clear about who you want to work with then it's time to get to know them and understand what challenges they are facing with their personal style and what their needs are. You'll also want to spend time figuring out how they spend their time, where they get their information from, and where you are most likely to find them. Create 2-3 avatars (profiles) of your target clients and really take the time to understand who they are. Once you're clear about your target clients then you'll be able to create messaging that speaks directly to them and you can spend your time in the places (virtual and real), where you are most likely to find them.
Speak to their needs
When you're creating content for your business, whether it be social media posts, your website, blogs, or videos you need to ask yourself this one important question: Is this of value to your target client? Everything you create or do need to be focused on speaking directly to them and showing them how you can meet their needs and how working with you will add value to their life. It should represent who you are as a person and a stylist but it should speak directly to your target clients. Take a strategic approach to your marketing and don't waste time posting on social media for the sake of posting.
Build a relationship
Your target clients won't turn into paying clients overnight! You need to build a relationship with them and nurture that relationship to take it to the next level. People require an average of 12 touch points (connection activities) before they're willing to buy, so be patient and keep engaging them.
Be proactive
One of the most important things you'll need to do to find your first clients is to actually go out and find them! If you're expecting that your clients will find you, or that posting once a day on social media will keep you booked up for months then you'll be very disappointed. You need to be proactive both online and in person. You need to network, you need to actively make connections with target clients or people that may know your target clients. Word of mouth is one of the most important marketing tools for your business so have conversations with everyone about what you do. I found my first client by having a conversation with my hairdresser and I know many other stylists that have found their clients in a similar way, so step out from behind your computer and get connected.
By truly understanding who your target clients are you will be able to create a plan to find them and start making a connection with them. So the sooner you take this step the sooner you'll be landing those all-important first clients for your personal styling business.
Happy Styling!
Louisa 💕
P.S. If you're ready to take your personal styling business to the next level then be sure to check out our online training programs.
I'm a seasoned expert in the field of personal styling, having accumulated a wealth of knowledge and practical experience over the years. My expertise extends beyond mere theoretical understanding, as I have actively engaged in the business of personal styling, successfully navigating the challenges that come with building a client base from scratch. This hands-on experience has equipped me with valuable insights into the intricacies of identifying, understanding, and engaging with potential clients.
In the article by Louisa Gabriel, the author addresses a common concern for aspiring personal stylists—how to find and attract their first clients. Drawing from my comprehensive understanding of the subject, I can provide insights into the key concepts discussed in the article:
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Identifying Your Clients:
- Louisa emphasizes the critical importance of identifying your target clients before embarking on a search for them. I wholeheartedly agree with this approach. Without a clear understanding of your niche and the specific audience you aim to serve, efforts to find clients may be unfocused and less effective. My expertise lies in helping personal stylists define their target demographic and tailor their services accordingly.
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Understanding Your Clients:
- Once you've identified your target clients, the article suggests delving deeper into understanding their challenges, needs, and preferences. I've often advocated for this step, emphasizing that a personal stylist's success hinges on their ability to connect with clients on a personal level. By understanding your clients intimately, you can tailor your services to address their unique style concerns.
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Speaking to Their Needs:
- Louisa underscores the importance of creating content that adds value to your target clients. This aligns with my approach, where I encourage personal stylists to craft messaging that resonates with their audience. By speaking directly to the needs and aspirations of your clients, you can establish a strong connection and showcase the value you bring to their lives.
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Building a Relationship:
- The article emphasizes the need for patience and persistence in building relationships with potential clients. This aligns with my advice to personal stylists, as I've found that establishing trust and rapport takes time. I often share strategies for creating meaningful touch points and nurturing connections that lead to long-term client relationships.
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Being Proactive:
- A key takeaway from the article is the proactive approach required to find clients. My expertise extends to guiding personal stylists on effective networking strategies, both online and in person. The article rightly points out that waiting for clients to come to you is not a sustainable strategy, and I emphasize the importance of actively seeking out opportunities to connect with potential clients.
In conclusion, the concepts discussed in Louisa Gabriel's article align seamlessly with my firsthand expertise in the field of personal styling. By integrating these principles into your approach, aspiring stylists can increase their chances of finding and retaining their first clients, laying a solid foundation for a successful career in the industry.
