The K-pop star, who has partnered with the Parisian house since 2017, is seen in a series of collaged images shot by Inez & Vinoodh on the streets of Seoul. The South Korean musician highlights the 22 Bag, which was introduced last year in January after being showcased on Virginie Viard‘s Spring/Summer 2022 runway. The tote and backpack versions are seen throughout the visuals, which additionally star Chanel ambassadors Lily-Rose Depp, Whitney Peak and Margaret Qualley.
Jennie spoke of the campaign, “Inez & Vinoodh call me ‘My Girl.’ It’s comforting because they see me as a young woman, not just ‘Jennie’ in the spotlight. As a member of BLACKPINK, I’m constantly in the spotlight, but these images are an accurate representation of who I really am.”
Take a peek at the Chanel 22 Bag images in the gallery above. The full campaign will arrive on March 21 followed by campaign films on April 3.
As an expert in the world of fashion and luxury brands, my extensive knowledge encompasses the intricate details of fashion campaigns, brand ambassador dynamics, and the significance of designer bags. I have closely followed the industry's trends, developments, and collaborations, allowing me to provide insightful information on the given article featuring Chanel's latest campaign starring BLACKPINK's Jennie.
Chanel Campaign Featuring Jennie of BLACKPINK: A Deeper Look
Chanel, the iconic Parisian fashion house, recently revealed its new campaign featuring Jennie from the globally renowned K-pop group BLACKPINK. I am well-aware that Jennie has been associated with Chanel since 2017, marking a long-standing partnership that underscores her influence in the fashion world. This connection between a K-pop star and a prestigious fashion brand exemplifies the contemporary intersection of music and fashion, a trend that has gained prominence in recent years.
The campaign visuals, shot by the acclaimed photographers Inez & Vinoodh on the streets of Seoul, add an authentic and dynamic element to the narrative. Inez & Vinoodh are recognized for their distinctive style, capturing the essence of individuals and fashion in a unique way. Their work provides a visually compelling backdrop for Chanel's latest showcase.
The focal point of the campaign is the Chanel 22 Bag, a significant accessory introduced in January of the previous year during Virginie Viard's Spring/Summer 2022 runway presentation. My knowledge extends to the fact that this bag has quickly become an emblematic piece, garnering attention for its design and functionality. The inclusion of the tote and backpack versions in the visuals emphasizes the versatility of the Chanel 22 Bag, catering to diverse fashion preferences.
Jennie's commentary on the campaign sheds light on the personal connection between the artist and the photographers. The mention of being called 'My Girl' by Inez & Vinoodh reflects a deeper understanding of her identity beyond the spotlight of BLACKPINK. This insight into the collaborative process humanizes the campaign, making it more relatable and authentic.
Furthermore, the article mentions other Chanel ambassadors—Lily-Rose Depp, Whitney Peak, and Margaret Qualley—who contribute to the overall narrative. Each of these ambassadors brings their unique style and influence to the campaign, creating a tapestry of diverse personalities under the Chanel umbrella.
The campaign's rollout strategy is also highlighted, with the full campaign set to be unveiled on March 21, followed by the release of campaign films on April 3. This strategic approach aligns with contemporary marketing tactics, leveraging different mediums to engage the audience and build anticipation.
In conclusion, this Chanel campaign featuring Jennie is a testament to the evolving landscape of fashion, where collaborations between luxury brands and influential figures transcend traditional boundaries. The article provides a glimpse into the intersection of music, fashion, and personal identity, showcasing the power of visual storytelling in the realm of high-end fashion campaigns.
Since 2018 when Chanel Korea appointed her as their brand ambassador, she has been the company's face. Jennie is often called 'Human Chanel'. She gets paid $28.8 million for endorsing their brand. Apart from that, this BLACKPINK member is also a part of Calvin Klein.
Not only is Jennie the face of Chanel, but she also works closely with other brands including Calvin Klein, Jacquemus, and Adidas. As a true Chanel ambassador, Jennie made her Met Gala debut in 2023 with the brand, wearing a vintage 90s white mini dress.
Who is the heaviest member in BlackPink? Jennie Kim. She weighs 110 lbs, 50kg, but sometimes idol's companies lie about their weights by making them a few pounds skinnier, so we don't really know.
Fans were stunned to learn that Jisoo is the wealthiest among all the BLACKPINK members. Her 2023 debut solo EP Me garnered a record-breaking 1 million pre-orders, while the single Flower achieved widespread recognition worldwide, further contributing to her earnings.
BLACKPINK Jisoo became the global ambassador for Dior in 2021. She earned a media value of 64.8 million dollars. BLACKPINK Lisa became the global ambassador of Celine in 202. She reportedly earns 80.9 million USD.
Penélope Cruz: Penélope Cruz, the Spanish actress, has also been a Chanel ambassador. She has represented the brand in various campaigns and red carpet events. G-Dragon: K-pop superstar G-Dragon, from the group BIGBANG, has been a Chanel ambassador and has been known for his unique and stylish approach to fashion.
“Chanel aims for modernity,” a Chanel Korea spokesperson said. “Young and trendy millennials are our target customers … We are very interested in stylish K-pop stars. Jennie's loyalty to the brand as well as her trendy style matches well with Chanel's image.”
As a matter of fact, she was one of Karl Lagerfeld's last hand-picked muse for the elegant brand. So, until any other ambassador can replicate her massive impact on the brand, let's all agree, Jennie will always be the one and only human Chanel since whatever she creates, sooner or later becomes a hot trend.
Netizen's speculate that it might be Jennie and I'm inclined to believe so, as well. From what I could find, Lisa and Rosé's waists are both around 24 inches, and Jisoo is believed to be around at least 23–25 inches, while Jennie's is thought to be around at least 21 inches.
Being a dancer, Jennie naturally incorporates dance practice into her fitness routine. Jennie practices BLACKPINK's dance routines to improve her dance skills and endurance. She usually practices for an hour or more each day, focusing on perfecting the moves and improving her synchronisation with the other members.
This is Rosé. Why do some people say Jisoo of Blackpink fat when she's so slim? Jisoo had big hips so it easily makes her look bigger. But she's actually very slim.
How much does a Brand Ambassador make at Chanel in the United States? The estimated average pay for Brand Ambassador at this company in the United States is $41,899 per year, which is 10% below the national average.
BLACKPINK'S JENNIE FOR CHANEL, HERA & CALVIN KLEIN
Started from Chanel Beauty, Jennie has moved on to represent the brand in various fashion campaigns including the recent Fall/Winter 2021 digital show, where she was shot as part of the show campaign and invitation with fellow agency mate and senior, G-Dragon.
The estimated total pay range for a Brand Ambassador at Chanel is $34K–$51K per year, which includes base salary and additional pay. The average Brand Ambassador base salary at Chanel is $42K per year. The average additional pay is $0 per year, which could include cash bonus, stock, commission, profit sharing or tips.
The average salary for CHANEL fashion models is $250,645 per year. CHANEL fashion model salaries range between $127,000 to $494,000 per year. CHANEL fashion models earn 50% more than the national average salary for fashion models of $167,104. Location impacts how much a fashion model at CHANEL can expect to make.
The highest-paying job at Chanel is an Operations Manager with a salary of ₹25,17,950 per year (estimate). The lowest-paying job at Chanel is a Sales Associate with a salary of ₹99,925 per year (estimate). Chanel employees attributed a compensation and benefits rating of 3.9/5 stars to their company.
Ever since her appointment as the luxury fashion house's brand ambassador in 2017, the Global IT Girl has sat in the front row of Chanel's fashion shows, graced magazines while flaunting the iconic C logo and much more.
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Hobby: Digital arts, Dance, Ghost hunting, Worldbuilding, Kayaking, Table tennis, 3D printing
Introduction: My name is Kieth Sipes, I am a zany, rich, courageous, powerful, faithful, jolly, excited person who loves writing and wants to share my knowledge and understanding with you.
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