Is 18 to 34 still the most coveted demographic? (2024)

FAQs

What is the coveted age demographic? ›

Although there is ample debate, the age demographics said to be most coveted by businesses is 18 to 34 year olds.

1. Age. Age is the most basic variable of them all, albeit the most important because consumer preferences continually change with age. Almost all marketing campaigns target age-specific audiences.

Pew identified four generation groups for American adults: Millennials, currently between the ages of 18 and 34; Gen X, between the ages of 35 and 50; Baby Boomers, aged 51 to 69, and the Silent generation, between 70 and 87.

For decades, the 18-to-34 age group has been considered especially valuable to advertisers. It's the biggest cohort, overtaking the baby boomers in 2015, and 18 to 34s are thought to have money to burn on toys and clothes and products, rather than the more staid investments of middle age.

1 Millennials are defined as persons born between 1981 and 1997. In some parts of the report, special focus is given to younger millennials, ages 18-24, and older millennials, ages 25-34, as these groups represent different stages of the young adult cycle.

Adults ages 18-49 are known as the key demographic because advertisers believe they have the most disposable income and least brand loyalty, which may make them more susceptible to advertising. Rating is the percentage of total TV households tuned into a program at a given time.

U.S. population by sex and age 2021. The estimated population of the U.S. was approximately 331.89 million in 2021, and the largest age group was adults aged 30 to 34. There were 11.67 million males in this age category and around 11.43 million females.

Age distribution in the United States 2021

This statistic depicts the age distribution in the United States from 2011 to 2021. In 2021, about 18.24 percent of the U.S. population fell into the 0-14 year category, 65.08 percent into the 15-64 age group and 16.68 percent of the population were over 65 years of age.

The Changing age structure of the population:

 The single most important demographic trend in the United States is the changing age structure of the population. Ageing of the population will have a significant impact on markets and those who service them.

What is the demographic of the 1%? ›

The typical household in the one percent is more likely to be a white, heterosexual, married couple compared to other households. Indeed, about 89% of households in the one percent are different-sex married couples, whereas only 55% of households in the bottom 99% are different-sex married couples.

Other sources may skew slightly different. However, as the Census Bureau and major organizations have picked up a specific convention, we put the exact date range of millennials as those who are 27 to 42 today - basically today's recent college graduates to 42 year olds.

18-34: 75.6 million (22.8%) [pop share down]

One might alternatively speak of 'a Provisional Adulthood (18–30)... [&] the initiation to First Adulthood' as following that. Alternatively, MIT has generally defined "young adulthood" as 18 to 22 or 25, although this is likely to align with the typical age range of college students.

Millennials are the least responsive demographic to advertising because they don't like being told what to do. Advertising “at” them, saying “Buy this!” and “Buy that!” is one of the worst things you can do. Millennials are very opinionated and want the final say in everything they purchase.

Today's young adults (aged 18 to 25) are a subgroup of the Millennial generation (which includes people born from 1980 to 2000).

The world's largest nationality group is Chinese, with Mandarin being the world's most spoken language in terms of native speakers.

Baby Boomers: Born 1946-1964 (59-77 years old) Gen X: Born 1965-1980 (43-58 years old) Millennials: Born 1981-1996 (27-42 years old)

“Emerging Adulthood” is a term used to describe a period of development spanning from about ages 18 to 29, experienced by most people in their twenties in Westernized cultures and perhaps in other parts of the world as well.

Adolescence (generally defined as puberty through age 18) Young adulthood (generally defined as 18 to 22 or 18 to 25) Later adulthood (generally defined as mid-20s and older)

What demographic watches the most TV? ›

U.S. TV consumption: average viewing time 2009-2021, by ethnicity. In 2021, TV consumption in the United States was highest among African Americans,who watched an average of 3.5 hours of TV each day. Meanwhile, Asian Americans spent around half that amount of time watching television each day.

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

'The View' Ranks No. 1 in Households and Total Viewers Among the Daytime Network Talk Shows and News Programs. “The View” averaged 2.392 million Total Viewers, 306,000 Women 25-54 and 226,000 Women 18-49, during the week of Sept. 27, 2021, based on Live + Same Day Data from Nielsen Media Research.

Participants were divided into age groups that, broadly defined, covered young adulthood (18 to 35 years), middle age (36 to 55 years), and older adulthood (56 years and older).

Millennials have been a constant challenge for marketers around the world. Some believe it is due to their ever-changing mindset regarding a brand. Others believe it is their finicky nature that makes it harder for the Gen Y to remain loyal towards one brand.

Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.

Gen Z is currently the smallest adult population in U.S.

Members of Gen Z age 18 or older only make up 10.3% of the total U.S. population, compared to the largest generation, millennials, who make up nearly 22%. Even once all of Gen Z are grown, they'll still be a smaller generation than millennials.

What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. As many as 84% of them say they use at least one social network.

What are the major age groups? ›

It's possible to live long and well, but how? The fastest growing age group in the U.S. is people over age 85, and the second fastest is people 100 and over (centenarians).

We have lived in the first stage of the Demographic Transition Model for most of human existence.

The most significant demographic trends are in the US workforce is facing is increasing the number of old workers because of low rates of birth, but at the same time, it's since individuals more normal keep on working even as they get more seasoned.

Based on that figure, an annual income of $500,000 or more would make you rich. The Economic Policy Institute uses a different baseline to determine who constitutes the top 1% and the top 5%. For 2021, you're in the top 1% if you earn $819,324 or more each year. The top 5% of income earners make $335,891 per year.

According to recent studies, to be in the top 1% of earners in the U.S., you need to bring in an annual salary of at least $597,815. This means that the other 99% of earners in the U.S. make less than this amount per year.

According to Schwab's 2022 Modern Wealth Survey (opens in new tab), Americans believe it takes an average net worth of $2.2 million to qualify a person as being wealthy. (Net worth is the sum of your assets minus your liabilities.)

Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996.

A person born between 1981 and 1996; a member of Generation Y. In 2022, Millennials will range in age from 26-41 years old. The median age of the first-time homebuyer is 33. In the U.S. in 2020, there were approximately 72 million Millennials.

What is the biggest generation in the world? ›

Millennials were the largest generation group in the U.S. in 2021, with an estimated population of 72.19 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years.

Globally, about 25 percent of the world is under 15 years of age and 10 percent is over 65 years of age. Africa has the youngest population worldwide.

According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.

The stages of adulthood examined here include: Early Adulthood (ages 22--34). Early Middle Age (ages 35--44), Late Middle Age (ages 45--64), and Late Adulthood (ages 65 and older).

The American Psychological Association defines "middle adulthood" as beginning at 35 or 36, and many ranges do not end until 60 or 65. The Lancet considers midlife as starting from around age 40.

middle age, period of human adulthood that immediately precedes the onset of old age. Though the age period that defines middle age is somewhat arbitrary, differing greatly from person to person, it is generally defined as being between the ages of 40 and 60.

What Is Target's Consumer Age? The majority of Target shoppers are between the ages of 18 and 44, so Target considers this demographic their target market.

Target also markets itself to a somewhat younger audience, primarily succeeding with consumers between the ages of 18 and 44. Target customers also tend to spend slightly less per visit and visit fewer times throughout the year, spending about $1000 a year on average.

What age group is McDonald's targeting? ›

McDonald's Demographic Segmentation

McDonald's target age group is consumers from 6 to 70 years old, both male and female.

5 main segments for demographics

There are five main segments in consumer demographics: age group, gender, income level, education and occupation. While focusing on just one demographic characteristic might be profitable, targeting all five may deliver a better outcome.

The average age in global comparison

The average age has risen in almost all countries since the World War II. In 1950, it was 23.9 years worldwide. In 2005, it was 28.1 years. Among the 121 countries evaluated here, the USA are in 44th place with an average age of 38.5 years, led by Japan at 48.6 years.

Some other popular age groups, including the ever-present 18-34 bracket: 18-29: 52.5 million (15.8%) [pop share down] 18-34: 75.6 million (22.8%) [pop share down]