LULU - Lululemon Athletica Inc Company Profile (2024)

FAQs

What is the company profile of Lululemon Athletica? ›

Founded in Vancouver, Canada in 1998, lululemon athletica is a technical athletic apparel company for yoga, running, training and most other sweaty pursuits. While Vancouver, Canada is where you can trace our beginnings, our global community is where you'll find our soul.

Our purpose is to elevate human potential by helping people feel their best. We have a unique opportunity and platform from which to inspire change. Our Impact Agenda is our broad vision and strategy to help transform our industry and create a healthier world.

Athleta makes clothing exclusively for women, while Lululemon has lines for both men and women. Lululemon is focused on the needs of yoga community, where Athleta tailors to running, cycling, and swimming. Lululemon Athletica was founded by Chip Wilson in Vancouver, British Columbia, Canada.

Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood.

By including an "L" in the name it was thought the Japanese consumer would find the name innately North American and authentic. In essence, the name “lululemon” has no roots and means nothing other than it has 3 "L's" in it. Nothing more and nothing less. You can see a version of this on Lululemon's Facebook page.

Lululemon is a yoga and exercise apparel company, whose business strategy is based on marketing a lifestyle rather than a product.

As a design-led company, curiosity is at our core. We're constantly thinking about how we can innovate our process, our gear, and our social impact so we can elevate the world from mediocrity to greatness.

lululemon athletica

our original intent: Elevating the world from mediocrity to greatness. our mission statement: Creating components for people to live longer, healthier, fun lives. about our products: We make technical athletic apparel for yoga, running, dancing, and most other sweaty pursuits.

What is a “culture-first” approach when it comes to scaling technology and why is it important? At Lululemon, our values are “courage, connection, inclusion, personal responsibility and fun.” These form the foundation of our culture and are what we stand for as a team.

A history of innovation.

At the core of lululemon is a company obsessed with innovation. Those stretchy black leggings your best friend wears aren't just any leggings. They are pants which have been engineered for maximum performance. They wick away sweat, dry quickly, reduce bacteria causing odors and feel great.

What makes Lululemon different from its competitors? ›

Lululemon's strategy focuses solely on activewear apparel, while its competitors fight over who has the best shoes. The iconic legging comes at a price at Lululemon — almost three times the most frequent price of its competitors.

The brand has practically become synonymous with yoga and athleisure. With its cult following of yogis and fitness enthusiasts, Lululemon athletica is most known for its technical apparel, stylish streetwear, and luxury price tag.

Lululemon had a strong head start by putting customer insights in the center of everything they did — from product design to branding and selling experience. They've inspired shoppers through brand advocacy and built a cult-like following over several short years.

The logo is actually a stylized 'A' that was made for the name 'athletically hip', a name which failed to make the grade." The brand itself won't comment on the logo design (believe me, I tried), so we might never know for sure what it really stands for – other than pure, butt-hugging joy.

Lululemon calls its ideal customers 'Ocean' and 'Duke' — here's everything we know about them. Athletic with great careers.

History. Lululemon was founded in 1998 by Chip Wilson in Vancouver, with its first standalone store opening in November 2000. Wilson created the name to have many L's so that it would sound western to Japanese buyers, who often have difficulty pronouncing the letter.

Our target market includes men and women between the ages of 16 and 45 who are physically active. With our proven track record of quality and greatness, we expect to carry out our growth strategy and promote fitness in everyday life. Lululemon is a well-known athletic apparel company.

"Chip" Wilson (born 1955) is a Canadian-American billionaire, businessman and philanthropist, who has founded several retail apparel companies, most notably yoga-inspired athletic apparel company Lululemon Athletica Inc (NASDAQ: LULU).

lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: Top quality, technically advanced product that offers unique and proprietary innovations.

What is lululemon's pricing strategy? ›

Lululemon used a premium pricing strategy and thus they charge higher prices than their competitors for their products. They have set a goal to create the perception that their products must have a higher value than competing products because they offer something the competition lacks and thus their prices are higher.

We stand for humanity, diversity and empathy—without exception. Expand being well to encompass a culture of inclusion where diversity is celebrated, equity is the norm, and action is the commitment.

If our product doesn't perform for you, we'll take it back. While we pride ourselves on creating long-lasting gear, our quality promise does not cover usage beyond practical lifetime, and as a result our Quality Promise cannot be applied to any item purchased through Like New.

Lululemon's customers include people in their teens and early thirties, both women and men. Since it sells sportswear, it fits anyone who leads a fitness life. However, it is also ideal for those who wear an athleisure style. Lululemon's target audience is mostly yoga or fitness enthusiasts who value work-life balance.

The Lululemon logo is original because of the stylized first letter of the alphabet, which symbolizes the phrase “Athletically Hip.” The name does not have any meaning and was deliberately invented to contain three letters L on purpose, to “scare away” Japanese business and the lack of consonance with other names in ...

Towards Conclusion

Lululemon has a successful business model with made a leading LULU brand in athletic apparels. It has placed well itself in the market. The company is already planning for international expansion in Asia and Europe. It is planning to open 10 to 20 stores in the Asian market.

Interview questions at lululemon

What's something you're passionate about? Questions about helping a customer or solving a problem or how to give a solution in difficult situations. All behavioral/situational questions: Why do you want to work here?

I've shared this before, but my management style is: I'm a very competitive person and I like to win, but how I win matters to me. I like to win through others. I look for a management team, leaders and individuals that share a similar approach - people who want to win as a team.

They invest in the growth of their employees

Goal-setting is another must. All employees are asked to share short- and long-term goals relating to their careers, but also to their health and personal growth. Right off the bat, co-workers learn more about each other than months of small talk might provide.

What Is lululemon's Most Popular Item? Workout Leggings! lululemon is known for selling the best leggings. Not only the best workout leggings, but the best leggings for running, strength training, high intensity interval training, yoga and everyday wear.

Why is Lululemon the best company to work for? ›

“Great benefits, including health care, investment options, and money to work out each month.” “Small company feel with big company benefits. Great health insurance, retirement, and 2x per year raise. Super flexible with scheduling.”

Diversified in-store marketing strategies

Lululemon doesn't only focus on selling its products in several store locations. They integrate scarcity to make consumers want more. The brand does pop-up stores in different areas or countries to see if it clicks with the market.

Number of Lululemon stores in the United States in 2023

The state with the most number of Lululemon locations in the US is California, with 68 stores, which is about 16% of all Lululemon stores in the US.

Lululemon was started when the company's founder, Chip Wilson, noticed the emerging trend of yoga. He quickly responded to this by selling practical yoga pants for women. Fast forward to today, and the company has a market cap of over $40 billion.

Lululemon has been credited with being the creator of athleisure wear and has carefully crafted a luxury brand name that commands higher prices than peers. Unlike many competitors, the company does not have a large wholesale business and can directly control the entire sales process.

There is a reason that Lululemon is one of the best-known luxury sportswear brands in the world – the quality and fit of the products speak for themselves.

The brand identity design stems from a custom-built version of the lululemon brand typeface – Calibre, originally created by Klim Type Foundry.

Dennis J. "Chip" Wilson (born 1955) is a Canadian-American billionaire, businessman and philanthropist, who has founded several retail apparel companies, most notably yoga-inspired athletic apparel company Lululemon Athletica Inc (NASDAQ: LULU).

Who is the Lululemon Target Market? Lululemon customer demographics includes people in their mid-teens to mid thirties, both women and men. They are largely yoga and/or fitness enthusiasts who value work-life balance and a fit and active lifestyle.

Is Lululemon Athletica a public company? ›

Lululemon Athletica shares (LULU) are listed on the NASDAQ and all prices are listed in US Dollars.

lululemon athletica inc. (/ˌluːluˈlɛmən/; styled in all lowercase) is a Canadian -American multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States.

We note that hedge funds don't have a meaningful investment in Lululemon Athletica. FMR LLC is currently the largest shareholder, with 14% of shares outstanding. With 6.1% and 5.9% of the shares outstanding respectively, BlackRock, Inc. and The Vanguard Group, Inc.

Our Core Values

We act with honesty and integrity, taking full accountability for our choices and their impact.

Lululemon had a strong head start by putting customer insights in the center of everything they did — from product design to branding and selling experience. They've inspired shoppers through brand advocacy and built a cult-like following over several short years.

Lululemon 4p's marketing mix. In this section, we will look at Lululemon 4p's marketing mix, which includes Products, Place, Price, and Promotion to better understand the Lululemon marketing strategy.

Lululemon's customers include people in their teens and early thirties, both women and men. Since it sells sportswear, it fits anyone who leads a fitness life. However, it is also ideal for those who wear an athleisure style. Lululemon's target audience is mostly yoga or fitness enthusiasts who value work-life balance.

The technological advances lululemon has made in clothing makes it harder for competitors to emulate its success. It also enables lululemon to charge higher prices and have merchandise that rarely goes on sale. lululemon's focus on innovation not only lies within its products but within its stores.

Lululemon (Vancouver, British Columbia) has launched a sister brand dubbed Kit and Ace, the brainchild of Lululemon founder Chip Wilson's wife — former Lululemon lead designer Shannon Wilson — and son J.J.

lululemon also has trademark protection for many of its product names and fabrics names, including Luon^tm, Boolux^tm and Luxtreme^tm.

How many locations does Lululemon Athletica have? ›

491

Lululemon Athletica / Number of locations (as of February, 2020)

What Is lululemon's Most Popular Item? Workout Leggings! lululemon is known for selling the best leggings. Not only the best workout leggings, but the best leggings for running, strength training, high intensity interval training, yoga and everyday wear.

lululemon is a leading brand for people around the world who want to live a healthy and active lifestyle. Our strengths are driving our global growth and guest loyalty: Top quality, technically advanced product that offers unique and proprietary innovations.

EDUCATOR: Employees working the floor in Lululemon's stores aren't salespeople — they're educators.